• Execute the SOFTSWISS Employer Brand strategy in partnership with the Senior Brand Manager, HR, and Internal Communications teams. • Translate the EVP, employer brand positioning, and key messaging into effective communication across all internal and external channels. • Develop and execute quarterly and monthly Employer Brand communication plans with clear objectives, KPIs, timelines, and communication channels. • Own the Employer Brand content strategy and editorial calendar across career pages, social media, digital platforms, and recruitment marketing channels. • Increase employer brand awareness and attractiveness across priority markets through integrated communication campaigns. • Coordinate internal communication initiatives from the Brand Team side, ensuring consistency of messaging, tone of voice, and alignment with the corporate brand. • Develop communication toolkits, presentations, campaign assets, and branded materials to support recruitment, employer branding, and internal initiatives. • Organise and coordinate Employer Brand campaigns with external agencies and production partners, including briefing, creative development, production, quality control, and documentation. • Lead the production of communication assets, including videos, digital content, banners, presentations, branded merchandise, and campaign materials. • Support employee advocacy initiatives and strengthen the company's presence across professional communities and social platforms. • Support the company's participation in employer branding rankings, awards, conferences, university partnerships, and industry events. • Measure communication effectiveness and campaign performance, prepare KPI reports, and provide data-driven recommendations for continuous improvement. • Build strong cross-functional collaboration with HR, Internal Communications, PR, Recruitment, Brand Marketing, Design, and Events teams.

• steward of the OpenSesame brand across visual identity, voice, and creative execution • monitor market trends, competitors, and customer expectations • own the editorial calendar and content strategy • lead the creative team of designers, copywriters, and contractors • implement AI-enabled tools, workflows, and agents • partner closely with Product Marketing, Growth, Product, Sales, Customer Success, and Executive Leadership

• Serve as the steward of the OpenSesame brand across visual identity, voice, and creative execution • Own the editorial calendar and content strategy, developing thought leadership and marketing content • Lead the creative team of designers, copywriters, and contractors • Implement AI-enabled tools and workflows for efficient asset creation • Collaborate closely with teams to translate strategy into market-facing experiences

Role Description As the Media Lead for North America (US & CA), you will manage our regional relationships with our global media agencies of record and work with the marketing and cross-functional teams based throughout the region to ensure cohesive regional media strategies focused around internally-aligned go-to-market approaches. This role requires close collaboration with teams across Airbnb, including: - Regional Brand Marketing - Growth Marketing - Measurement & Analytics - Consumer Insights - FP&A (Financial Planning and Analysis) - Data Science - Social and Corporate Communications teams In this pivotal role, you’ll shape and execute global campaigns by creating locally relevant strategies that truly connect with regional audiences. You will optimize for media efficiency, creative execution, local relevance, and campaign objectives. Success in this role looks like autonomy and influence over the majority of our global efforts. You will be a subject matter expert in brand paid media, but will communicate through the lens of storytelling and integrated strategy. - Strong but attentive partnership with media agency - Create trusted internal relationships to facilitate strategy and tactics within our in-house approach - Identify tactical, process, and resource opportunities to better position brand approach A Typical Day - Plan and oversee all media strategies and spend including digital, video, social, podcasts, OOH, cinema, and direct marketing initiatives - Lead media strategies to drive brand behaviors through all platforms with emphasis on integrated and social innovation in storytelling, branding, marketing, product, and partnerships - Drive global influence and connectivity through US work while maintaining local connection with Canadian (English + French) and US marketplace and consumers - Lead development of global campaigns from connections strategy through campaign execution and reporting - Integrate efforts across cross-functional stakeholders, including global marketing, local business needs, resourcing, and media partners - Support budget and strategy planning with global teams, working closely with Financial Planning (FP&A) and Marketing Leadership - Partner with a global media team, based in EMEA and APAC, to develop culturally relevant media strategies worldwide Your Expertise - Passion for all things Airbnb; experience hosting on the site is a huge plus - 12+ years experience at digital, advertising or media agencies and/or experience managing media at a client business — preferably in the consumer internet space in travel, design, technology, or lifestyle brands - Ability to lead plan development from beginning to end with little oversight - Agile and able to adapt quickly when working in a high-growth business - In-depth knowledge of the efficacy of all media channels, with a proven track record in digital, social, and offline media - Experience in managing Global media programs and evaluating strategic, local media partners - Digital expertise with strong social platform competencies and ability to drive aggressive growth and testing frameworks - Experience in building new media and non-traditional partnerships to create tangible product extensions and integrated campaign work Your Location This position is US - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a state where Airbnb, Inc. has a registered entity. Click here for the up-to-date list of excluded states. This list is continuously evolving, so please check back with us if the state you live in is on the exclusion list. If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from. Our Commitment To Inclusion & Belonging Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply. We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: reasonableaccommodations@airbnb.com . Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process. We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application. How We'll Take Care of You Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits. Pay Range: $160,000 — $200,000 USD