Role Description As the Media Lead for North America (US & CA), you will manage our regional relationships with our global media agencies of record and work with the marketing and cross-functional teams based throughout the region to ensure cohesive regional media strategies focused around internally-aligned go-to-market approaches. This role requires close collaboration with teams across Airbnb, including: - Regional Brand Marketing - Growth Marketing - Measurement & Analytics - Consumer Insights - FP&A (Financial Planning and Analysis) - Data Science - Social and Corporate Communications teams In this pivotal role, you’ll shape and execute global campaigns by creating locally relevant strategies that truly connect with regional audiences. You will optimize for media efficiency, creative execution, local relevance, and campaign objectives. Success in this role looks like autonomy and influence over the majority of our global efforts. You will be a subject matter expert in brand paid media, but will communicate through the lens of storytelling and integrated strategy. - Strong but attentive partnership with media agency - Create trusted internal relationships to facilitate strategy and tactics within our in-house approach - Identify tactical, process, and resource opportunities to better position brand approach A Typical Day - Plan and oversee all media strategies and spend including digital, video, social, podcasts, OOH, cinema, and direct marketing initiatives - Lead media strategies to drive brand behaviors through all platforms with emphasis on integrated and social innovation in storytelling, branding, marketing, product, and partnerships - Drive global influence and connectivity through US work while maintaining local connection with Canadian (English + French) and US marketplace and consumers - Lead development of global campaigns from connections strategy through campaign execution and reporting - Integrate efforts across cross-functional stakeholders, including global marketing, local business needs, resourcing, and media partners - Support budget and strategy planning with global teams, working closely with Financial Planning (FP&A) and Marketing Leadership - Partner with a global media team, based in EMEA and APAC, to develop culturally relevant media strategies worldwide Your Expertise - Passion for all things Airbnb; experience hosting on the site is a huge plus - 12+ years experience at digital, advertising or media agencies and/or experience managing media at a client business — preferably in the consumer internet space in travel, design, technology, or lifestyle brands - Ability to lead plan development from beginning to end with little oversight - Agile and able to adapt quickly when working in a high-growth business - In-depth knowledge of the efficacy of all media channels, with a proven track record in digital, social, and offline media - Experience in managing Global media programs and evaluating strategic, local media partners - Digital expertise with strong social platform competencies and ability to drive aggressive growth and testing frameworks - Experience in building new media and non-traditional partnerships to create tangible product extensions and integrated campaign work Your Location This position is US - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a state where Airbnb, Inc. has a registered entity. Click here for the up-to-date list of excluded states. This list is continuously evolving, so please check back with us if the state you live in is on the exclusion list. If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from. Our Commitment To Inclusion & Belonging Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply. We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: reasonableaccommodations@airbnb.com . Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process. We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application. How We'll Take Care of You Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits. Pay Range: $160,000 — $200,000 USD

Role Description We’re looking for a Senior Manager, Brand & Integrated Marketing to lead Roo’s brand team and shape how the veterinary community experiences Roo across channels, audiences, and touchpoints. This role is responsible for leading the team that brings Roo’s brand to life across content, social, community, PR, events, campaigns, web, paid channels, and more. You’ll help create the narratives, creative systems, and signature moments that make Roo’s brand feel clear, cohesive, meaningful, and unmistakably Roo. You’ll lead a growing brand team across brand/content, social/community, and events, while helping guide external partners across PR, design, web, ads, and other brand programs. You’ll work closely with teams across the business to ensure Roo’s brand shows up thoughtfully, creatively, and consistently across the full customer journey. Responsibilities - Brand & Campaign Leadership - Set the strategic direction for Roo’s brand team, translating business and marketing priorities into focused brand strategies, compelling campaigns, and elevated creative direction. - Lead integrated campaigns from audience insight and messaging through creative direction, channel planning, execution, measurement, and iteration. - Elevate the quality, clarity, creativity, and visual consistency of Roo’s brand work across major campaigns and everyday touchpoints. - Use performance data, audience insights, and campaign learnings to improve how brand work is planned, prioritized, and measured. - Grow Roo’s reach across social, community, events, content, and emerging channels. - Develop brand-led programs and moments that build stronger connection with vets, techs, hospitals, and the broader veterinary community. - Bring creative ideas to new channels, formats, and audience opportunities while keeping Roo’s brand consistent and high-quality. - Thought Leadership & External Storytelling - Shape Roo’s brand narrative across core audiences, ensuring our story is clear, credible, and relevant to the veterinary community. - Lead thought leadership programs, including industry reports, customer stories, executive visibility, authored content, speaking opportunities, and other high-impact storytelling moments. - Partner with PR to support earned media, industry moments, press angles, and proof points that strengthen Roo’s credibility. - Conduct ongoing brand and audience research to track awareness, perception, and engagement, and translate insights into stronger messaging and storytelling. - Identify opportunities to evolve Roo’s voice, messaging, and market-facing story as our audiences and business goals grow. - Team & Partner Management - Lead and develop a growing brand marketing team across brand/content, social/community, and events. - Guide the work of external partners across PR, design, web, ads, and other creative needs, ensuring output is aligned to Roo’s strategy, voice, and quality bar. - Partner with teams across Roo to bring brand guidance, messaging, and promotional support to customer-facing programs, launches, and moments. - Create scalable systems, templates, and ways of working that help the team and company activate the brand consistently. - Use AI and emerging tools thoughtfully to improve research, workflow, content development, reporting, and team efficiency while maintaining strong human judgment and Roo’s quality bar. Qualifications - You have experience in brand marketing, integrated marketing, campaign marketing, or a related role, with experience leading multi-channel work from strategy through execution. - You’ve managed and developed teams, including direct reports and external partners or agencies. - You understand how brand shows up across the full customer journey, from major campaigns to everyday channel execution. - You’re a strong storyteller with creative judgment, a clear point of view, and an eye for visual consistency, brand cohesion, and elevated execution. - You’re highly collaborative and work across teams, build trust, and bring people along through clear communication and strong relationships. - You use data, research, and performance learnings to make better decisions, sharpen strategy, and drive measurable impact. - You bring curiosity and creative energy to the work, with a desire to keep testing new ideas, formats, channels, and ways of reaching audiences. - You’re thoughtful about where AI and emerging tools can improve the way marketing teams work, while knowing where human judgment and creativity matter most. - Experience in veterinary medicine, healthcare, tech, marketplaces, labor platforms, or mission-driven companies is a plus. Benefits - Accelerated growth & learning potential. - Stipends for home office setup, continuing education, and monthly wellness. - Comprehensive health benefits to fit your needs with base medical plan covered at 100% with optional premium buy up plans. - 401K. - Unlimited Paid Time Off. - Paid Maternity/Paternity and reproductive care leave. - Gifts on your birthday & anniversary. - Opportunity for domestic travel, including for regional team building events.

• Design and continuously improve Boulevard’s end-to-end growth system—from acquisition through pipeline and revenue. • Define budget allocation strategies, optimization goals, and performance constraints for AI-driven campaign execution. • Lead structured experimentation across creative, targeting, offers, and landing pages. • Evaluate performance through a business lens—focusing on pipeline quality, CAC, and revenue impact. • Partner with RevOps and Marketing Operations to ensure accurate tracking, attribution, and data integrity across systems. • Collaborate with Sales to understand lead quality, conversion rates, and pipeline performance. • Guide creative strategy by identifying high-performing concepts, refining messaging. • Monitor AI-driven outputs and adjust strategies to improve performance.

• Own the development and execution of Brand Communications strategy, including disease awareness, market shaping, and launch narrative across HCP, patient, advocacy, media, and scientific audiences • Develop and govern the content calendar for Brand PR, ensuring message consistency, channel sequencing, and compliance across earned and owned channels • Own paid amplification strategy for earned content, including boosting of media coverage, publication announcements, and disease education assets within pre-approved legal and regulatory frameworks • Lead product-specific media strategy and launch communications planning, including key milestones, narrative arcs, and channel sequencing in coordination with Brand, Corporate Communications, and Medical teams • Partner with commercial, digital, and brand teams to ensure consistent narrative translation across paid, owned, and earned channels • Drive disease-state education and awareness programs, including unmet-need storytelling and pre-launch market seeding across HCP and patient audiences • Own congress and data communications strategy, including partnership on press release development, on-site media engagement, KOL interview logistics, and post-congress amplification • Partner on the KOL and DOL engagement strategy and integration of clinical voice into PR planning • Partner with Medical Affairs and Brand Marketing to build and execute advocacy partnerships across cardiology, hypertension, primary care, and health-equity organizations, designing original co-created initiatives beyond transactional sponsorships • Develop and execute celebrity and patient ambassador programs, including identification, vetting, onboarding, content development, channel planning, speaker preparation, and MLR/PRC compliance guardrails • Develop and execute patient story programs tied to the disease experience, including identification of storytelling opportunities, content development, speaker preparation, channel planning, and compliance guardrails • Own brand and disease-state social media strategy and content calendar, coordinating with Digital and MarTech on channel planning, content amplification, and reuse across approved channels • Build and operate a real-time flag-and-act capability for brand-relevant media, social, advocacy, and competitive moments, including monitoring, tiered escalation, internal routing, and rapid approval protocols • Develop issue-preparedness infrastructure, including scenario planning, pre-approved holding statements, and response protocols in coordination with Legal and Corporate Communications, with alignment to corporate issues-management protocols • Lead and manage the Brand PR agency end-to-end, including day-to-day direction, briefing, feedback, budget oversight, performance management, and quarterly planning • Serve as the primary bridge between Brand Marketing, Corporate Communications, Medical Affairs, Legal, Regulatory, Investor Relations, and external agency partners on all communications matters • Actively participate in MLR/PRC, bringing Brand PR materials through review efficiently, with strong version control, clear approvals, and minimal rework • Measure message pull-through, quality of coverage, share of voice, engagement, advocacy progress, and recommendations for optimization • Manage the Brand Communications budget and relevant external vendor and agency relationships