Role Description The Director of Global Product Marketing is responsible for leading the worldwide strategy and performance of a designated product category. This role oversees pipeline planning, global marketing initiatives, product launches, and the development of marketing collateral and training support. Working cross-functionally with regional marketing, product development, training, and market insights teams, the Director ensures the creation of cohesive launch packages built on strong, validated customer value propositions. The position is ultimately focused on driving global market share growth, increasing profitability, and supporting sales performance for PENTAX Medical. Responsibilities of Director, Global Marketing - Lead the development and execution of global marketing strategies to drive revenue growth, strengthen market positioning, and expand business opportunities based on competitive analysis, pricing, and market dynamics. - Provide actionable market insights to inform Global Product Development and R&D, ensuring alignment with evolving customer needs and future pipeline priorities. - Design and implement comprehensive global product launch strategies, including targeted advertising, promotional initiatives, and segmentation planning for successful market adoption. - Partner cross-functionally with Global Marketing, Regional Marketing, and MarCom teams to develop compelling customer value propositions, impactful marketing materials, and integrated digital campaigns that ensure consistent branding and a strong customer experience. - Ensure all marketing communications adhere to corporate brand standards, quality systems, and regulatory guidelines. - Establish and monitor key performance indicators (KPIs) and dashboards to evaluate marketing effectiveness, optimize performance, and drive continuous improvement. - Collaborate with Market Insights to assess global market conditions, regional nuances, and entry strategies to inform data-driven decision-making. - Serve as a subject matter expert and clinical leader for assigned products, maintaining deep knowledge of market applications, customer needs, and competitive landscape. - Track financial and product performance, customer satisfaction, and product adoption; communicate insights and field feedback to global product management and relevant stakeholders. - Monitor competitive activity and proactively develop strategies to address market challenges and maintain differentiation. - Build and manage relationships with key opinion leaders (KOLs) to strengthen product positioning, credibility, and market influence. - Collaborate with service and service marketing teams to enhance the end-to-end customer experience while supporting service-related revenue growth. - Drive cross-functional alignment to resolve technical, operational, and business challenges, enabling efficient product execution and commercialization. - Lead multiple high-impact projects with urgency, accountability, and a global mindset. - Perform additional responsibilities as required to support organizational objectives. Qualifications - Bachelor’s Degree in business, life sciences, engineering or related technical discipline required. MBA preferred. - 5+ years of product marketing, product management, and/or product specialist experience required. Additional sales experience is a plus. - 3+ years of experience in medical device, life sciences or biotech industry preferred. Past gastroenterology, endoscopy, or pulmonology experience a plus. - Exceptional organizational skills with meticulous attention to detail. - Ability to work in a fast-paced environment and adapt changing priorities. - Highest levels of personal and professional integrity. - Excellent track record in establishing solid business relationships with internal and external stakeholders. - Strong professional interpersonal, verbal and written communication skills. - Demonstrated leadership experience. - Advanced working knowledge of Microsoft Office: Outlook, Word, Excel, and PowerPoint. - Domestic and international travel of up to 50% required. Benefits - Comprehensive benefits program. - Generous Paid Time Off and Holiday policy. Company Description Our mission is to improve the standard of patient care and quality of healthcare delivery by providing the best endoscopic products and services with a focus on QUALITY, CLINICALLY RELEVANT INNOVATION, and SIMPLICITY. Through leading edge R&D and manufacturing, PENTAX Medical provides endoscopic imaging devices and solutions to the global medical community.

• Develop and execute campaigns and programs targeting current customers to drive awareness of additional products, tiers, and features • Identify accounts that are ready for upsell or cross-sell based on where they are in their journey • Partner with Product Marketing to translate product capability messaging into customer-relevant value narratives and own campaign performance metrics • Collaborate with the Webinars & Virtual Events Lead on customer-segment programming • Design lifecycle programs that reinforce customer value ahead of renewal windows, including digital, in-product, and email touchpoints • Collaborate with Customer Success on playbooks that combine CS outreach with marketing-sourced content and campaigns • Build a shared calendar of CS + Marketing touchpoints aligned to the customer lifecycle • Track and report on customer marketing performance including influenced pipeline, renewal rates, NRR, and engagement metrics • Maintain clean attribution in Salesforce and marketing automation platforms to accurately reflect customer campaign contribution • Bring data-driven insights to weekly and monthly reporting cadences with Demand Gen leadership

• As a co-founder, you will be responsible for all aspects of the company along with your partners: • Develop a concept and obtain a proof of concept by defining the product/service, defining strategies and plans, and of course implementing those. • Build and lead your team and implement a strong culture. • Define and lead investment rounds.

At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. WHOOP is seeking a Sports and Talent Marketing Specialist based in Ireland to build and nurture key relationships with a global roster of athletes and talent. You will be instrumental in shaping WHOOP’s brand presence through influential talent partnerships and cross-functional marketing initiatives. This role plays a critical part in expanding WHOOP’s visibility, authenticity, and credibility across global sports and culture. The successful candidate must be based in Ireland and should be prepared to travel as needed for the role. Responsibilities: - Manage day-to-day relationships with WHOOP athletes, talent and their representatives, delivering an exceptional partnership experience. - Coordinate athlete onboarding, product fulfilment, gifting and ongoing account management to ensure partners are fully supported throughout their relationship with WHOOP. - Execute marketing campaigns and partnership activations around key sporting and cultural moments in collaboration with cross-functional teams. - Support the management of athlete and talent agreements by tracking contractual deliverables, timelines and approvals in partnership with internal stakeholders. - Work closely with Creative, Social, PR, Performance Science and Brand teams to develop athlete-led content, campaigns and storytelling opportunities. - Prepare creative briefs and coordinate campaign assets across multiple teams to ensure projects are delivered on time and to a high standard. - Partner with Country Marketing teams to activate global athletes across regional initiatives and maintain an up-to-date calendar of key sporting events, campaigns and partnership opportunities. - Support the planning and execution of athlete appearances, content shoots, events and experiential activations, including logistics and on-site partner management. - Maintain partnership trackers, reporting and internal documentation while continuously improving operational processes across the Sports + Talent team. - Represent WHOOP professionally at events, productions and partner activations, with willingness to travel and occasionally work evenings and weekends around major sporting moments. Qualifications: - 3-5 years of experience in sports marketing, talent partnerships, brand marketing, or entertainment at a global or consumer-facing brand. - Proven experience building and managing relationships with athletes, talent, agencies or partner organisations. - Strong understanding of the global sports, entertainment, and cultural landscape. - Excellent organisational, communication and project management skills, with the ability to manage multiple priorities simultaneously. - Experience coordinating cross-functional marketing initiatives from planning through execution. - Familiarity with partnership agreements, deliverable tracking and partnership operations. - Proactive, collaborative and solutions-oriented, with a willingness to take ownership and work independently in a fast-paced environment. - Willingness to travel internationally and support occasional evening and weekend events. - Bachelor's degree in Marketing, Communications, Business or a related field, or equivalent practical experience. - Strong commitment to embracing and leveraging AI tools in day-to-day work, ensuring AI-assisted output meets the same high standards as personal contributions.