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SentinelOne

Secure your enterprise with the autonomous cybersecurity platform. Endpoint. Cloud. Identity. XDR. Now.

Customer Marketing Manager

MarketingMarketingFull TimeRemoteSeniorTeam 1,001-5,000Since 2013H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

1 day ago

Salary

$132K - $165K / year

Seniority

Senior

Bachelor Degree5 yrs expEnglishCyber Security

Job Description

Customer Marketing Manager

SentinelOne

• Develop and execute campaigns and programs targeting current customers to drive awareness of additional products, tiers, and features • Identify accounts that are ready for upsell or cross-sell based on where they are in their journey • Partner with Product Marketing to translate product capability messaging into customer-relevant value narratives and own campaign performance metrics • Collaborate with the Webinars & Virtual Events Lead on customer-segment programming • Design lifecycle programs that reinforce customer value ahead of renewal windows, including digital, in-product, and email touchpoints • Collaborate with Customer Success on playbooks that combine CS outreach with marketing-sourced content and campaigns • Build a shared calendar of CS + Marketing touchpoints aligned to the customer lifecycle • Track and report on customer marketing performance including influenced pipeline, renewal rates, NRR, and engagement metrics • Maintain clean attribution in Salesforce and marketing automation platforms to accurately reflect customer campaign contribution • Bring data-driven insights to weekly and monthly reporting cadences with Demand Gen leadership

Job Requirements

  • 5+ years of B2B marketing experience, with at least 2 years in customer marketing, lifecycle marketing, or a closely related function
  • Demonstrated ability to develop and execute multi-channel campaigns targeting existing customers
  • Experience working directly with Customer Success or Account Management teams
  • Familiarity with marketing and CS tooling (e.g., Salesforce, Marketo, and/or Pendo)
  • Strong written communication skills — you can translate complex product value into crisp, compelling customer messaging
  • Comfortable with data: you can pull your own reports, interpret pipeline metrics, and speak fluently to campaign performance
  • Marketing experience in the cybersecurity industry
  • Familiarity with ABM strategies and tools (e.g., 6sense, Demandbase)
  • Experience supporting renewal or expansion motions in a PLG or hybrid GTM model
  • Exposure to NRR/GRR frameworks and how marketing influences post-sale revenue.

Benefits

  • Restricted Stock Units (RSUs)
  • Employee Stock Purchase Plan (ESPP)
  • Flexible time off
  • Paid company holidays and paid sick time
  • Gender-neutral parental leave
  • Grandparent leave
  • Medical, dental, and vision coverage
  • 401(k) retirement plan with company match
  • Life and disability insurance
  • Health and dependent care FSA
  • Voluntary benefits (hospital, accident, critical illness)
  • Employee Assistance Program (EAP)
  • ARAG pre-paid legal
  • Nationwide pet insurance
  • Cancer Care program
  • Global business travel medical insurance
  • Home office allowance
  • Mobile phone reimbursement
  • Wellness coach
  • Wellness/gym reimbursement
  • Fertility coverage
  • Adoption & surrogacy reimbursement

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