• Develop and execute campaigns and programs targeting current customers to drive awareness of additional products, tiers, and features • Identify accounts that are ready for upsell or cross-sell based on where they are in their journey • Partner with Product Marketing to translate product capability messaging into customer-relevant value narratives and own campaign performance metrics • Collaborate with the Webinars & Virtual Events Lead on customer-segment programming • Design lifecycle programs that reinforce customer value ahead of renewal windows, including digital, in-product, and email touchpoints • Collaborate with Customer Success on playbooks that combine CS outreach with marketing-sourced content and campaigns • Build a shared calendar of CS + Marketing touchpoints aligned to the customer lifecycle • Track and report on customer marketing performance including influenced pipeline, renewal rates, NRR, and engagement metrics • Maintain clean attribution in Salesforce and marketing automation platforms to accurately reflect customer campaign contribution • Bring data-driven insights to weekly and monthly reporting cadences with Demand Gen leadership

• As a co-founder, you will be responsible for all aspects of the company along with your partners: • Develop a concept and obtain a proof of concept by defining the product/service, defining strategies and plans, and of course implementing those. • Build and lead your team and implement a strong culture. • Define and lead investment rounds.

At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. WHOOP is seeking a Sports and Talent Marketing Specialist based in Ireland to build and nurture key relationships with a global roster of athletes and talent. You will be instrumental in shaping WHOOP’s brand presence through influential talent partnerships and cross-functional marketing initiatives. This role plays a critical part in expanding WHOOP’s visibility, authenticity, and credibility across global sports and culture. The successful candidate must be based in Ireland and should be prepared to travel as needed for the role. Responsibilities: - Manage day-to-day relationships with WHOOP athletes, talent and their representatives, delivering an exceptional partnership experience. - Coordinate athlete onboarding, product fulfilment, gifting and ongoing account management to ensure partners are fully supported throughout their relationship with WHOOP. - Execute marketing campaigns and partnership activations around key sporting and cultural moments in collaboration with cross-functional teams. - Support the management of athlete and talent agreements by tracking contractual deliverables, timelines and approvals in partnership with internal stakeholders. - Work closely with Creative, Social, PR, Performance Science and Brand teams to develop athlete-led content, campaigns and storytelling opportunities. - Prepare creative briefs and coordinate campaign assets across multiple teams to ensure projects are delivered on time and to a high standard. - Partner with Country Marketing teams to activate global athletes across regional initiatives and maintain an up-to-date calendar of key sporting events, campaigns and partnership opportunities. - Support the planning and execution of athlete appearances, content shoots, events and experiential activations, including logistics and on-site partner management. - Maintain partnership trackers, reporting and internal documentation while continuously improving operational processes across the Sports + Talent team. - Represent WHOOP professionally at events, productions and partner activations, with willingness to travel and occasionally work evenings and weekends around major sporting moments. Qualifications: - 3-5 years of experience in sports marketing, talent partnerships, brand marketing, or entertainment at a global or consumer-facing brand. - Proven experience building and managing relationships with athletes, talent, agencies or partner organisations. - Strong understanding of the global sports, entertainment, and cultural landscape. - Excellent organisational, communication and project management skills, with the ability to manage multiple priorities simultaneously. - Experience coordinating cross-functional marketing initiatives from planning through execution. - Familiarity with partnership agreements, deliverable tracking and partnership operations. - Proactive, collaborative and solutions-oriented, with a willingness to take ownership and work independently in a fast-paced environment. - Willingness to travel internationally and support occasional evening and weekend events. - Bachelor's degree in Marketing, Communications, Business or a related field, or equivalent practical experience. - Strong commitment to embracing and leveraging AI tools in day-to-day work, ensuring AI-assisted output meets the same high standards as personal contributions.

Role Description As a Revenue Marketing Manager, you will translate segment strategy into integrated, account-based marketing programs that drive pipeline generation, opportunity progression, customer expansion, and revenue growth across the Enterprise segment. You will partner closely with Sales, Business Development, and across the marketing team to design and orchestrate multi-channel programs aligned to target account priorities, buying groups, and business objectives. This is an individual contributor role responsible for owning program design, orchestration, performance management, and optimization while partnering with cross-functional teams responsible for tactical execution. Success requires strong strategic thinking, business acumen, cross-functional leadership, and the ability to influence stakeholders across Marketing and Sales. Key Responsibilities - Design and orchestrate integrated account-based marketing programs that support acquisition, pipeline acceleration, customer expansion, cross-sell, and upsell targets - Translate business priorities into multi-channel engagement strategies and program plans - Partner with Sales and Business Development leadership to align marketing activities to account priorities and opportunity progression - Coordinate execution across marketing teams and field activation resources - Analyze engagement, pipeline, and program performance to identify optimization opportunities - Communicate program plans, results, and recommendations to Marketing, Sales, and Business Development stakeholders Qualifications - 7+ years of experience in B2B marketing, account-based marketing, field marketing, demand generation, or related marketing roles - Experience designing and leading integrated marketing programs that drive pipeline generation, opportunity progression, customer expansion, and revenue growth - Experience partnering with sales teams to develop account engagement strategies and support pipeline objectives - Excellent communication, presentation, stakeholder management, and project management skills - Bachelor's degree or equivalent experience - Ability to travel occasionally, up to 10% Preferred Qualifications - Strong understanding of account-based marketing principles and Enterprise go-to-market motions, and complex buying cycles - Experience developing and executing account-based marketing (ABM) / account-based experience (ABX) strategies for named-account programs - Experience using customer relationship management (CRM) and marketing automation platforms such as Salesforce and Eloqua - Hands-on experience with account-based marketing and account intelligence platforms such as 6sense and/or Demandbase - Experience leveraging intent data and account intelligence to improve marketing performance - Experience supporting customer expansion, cross-sell, and upsell initiatives - Experience within a B2B software-as-a-service (SaaS), Human Capital Management (HCM), or HR technology environment Benefits - The pay range for this position is $115,100 to $165,450. - The actual base pay offered may vary depending on skills, experience, job-related knowledge and work location. - In addition to base pay, employees may be eligible to participate in a performance-based bonus plan and to receive restricted stock unit awards as part of total compensation. - Learn more about UKG’s benefits and rewards at UKG Benefits . Equal Opportunity Employer UKG is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, disability, religion, sex, age, national origin, veteran status, genetic information, and other legally protected categories. For individuals with disabilities that need additional assistance at any point in the application and interview process, please email UKGCareers@ukg.com .