Whoop!

At WHOOP, we're on a mission to unlock human performance and extend healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. WHOOP is hiring a Marketing Sr. Lead – GCC to serve as the regional brand and marketing leader, responsible for driving brand awareness, cultural relevance, and long-term growth across the Gulf region. This role connects global strategy with local execution, ensuring WHOOP shows up in a way that is both consistent and deeply resonant within each market. You will act as a strategic operator and cross-functional leader, aligning efforts across PR, creators, partnerships, media, and experiential to deliver cohesive, high-impact brand experiences in a rapidly evolving and high-opportunity region. RESPONSIBILITIES: - Serve as the regional guardian of the WHOOP brand across the GCC, ensuring consistency, quality, and cultural relevance in all market-facing initiatives - Develop and own the Country Brand Plan, identifying high-impact opportunities that drive brand awareness, consideration, and long-term growth across key GCC markets - Act as the market expert, leveraging insights on consumer behavior, cultural dynamics, and competitive landscape to inform strategy and execution - Lead cross-functional alignment across PR, creators, partnerships, media, and experiential teams to deliver integrated campaigns and activations - Localize and execute global campaigns to ensure strong in-market performance, while leading region-specific activations, partnerships, and moments that resonate culturally - Build and nurture relationships with key partners, government stakeholders, fitness communities, and influencers to drive grassroots growth and deepen brand affinity - Track and analyze performance metrics (e.g., reach, engagement, EMV, share of voice), translating insights into actionable recommendations - Partner with commercial, retail, and distribution teams to support acquisition, engagement, and retention goals within the region QUALIFICATIONS: - 7–10+ years of experience in brand marketing, regional marketing, or market leadership roles, ideally within consumer technology, fitness, or lifestyle brands - Fluent in Arabic is a must - Deep understanding of the GCC markets, including cultural nuances, media landscape, and consumer behavior across key countries (e.g., UAE, KSA, Qatar) - Proven ability to lead and influence cross-functional teams in a fast-paced, matrixed organization - Experience developing and executing integrated marketing campaigns across brand, media, partnerships, and experiential channels - Strong strategic thinking combined with hands-on execution; comfortable operating from high-level planning to in-market delivery - Experience working with or navigating government entities, large partners, or regulated environments is a plus - Data-driven mindset with the ability to translate performance metrics into clear actions and recommendations - Excellent communication skills with fluency in English; Arabic proficiency is a strong plus - Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions. Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply. WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. The WHOOP compensation philosophy is designed to attract, motivate, and retain exceptional talent by offering competitive base salaries, meaningful equity, and consistent pay practices that reflect our mission and core values. At WHOOP, we view total compensation as the combination of base salary, equity, and benefits, with equity serving as a key differentiator that aligns our employees with the long-term success of the company and allows every member of our corporate team to own part of WHOOP and share in the company’s long-term growth and success. The U.S. base salary range for this full-time position is $130,000 - $170,000. Salary ranges are determined by role, level, and location. Within each range, individual pay is based on factors such as job-related skills, experience, performance, and relevant education or training. In addition to the base salary, the successful candidate will also receive benefits and a generous equity package. These ranges may be modified in the future to reflect evolving market conditions and organizational needs. While most offers will typically fall toward the starting point of the range, total compensation will depend on the candidate’s specific qualifications, expertise, and alignment with the role’s requirements.

At WHOOP, we're on a mission to unlock human performance and extend healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. WHOOP is hiring a Country Lead - Benelux & France to serve as the regional brand and market leader, responsible for driving brand awareness, cultural relevance, and long-term growth across the region. This role connects global strategy with local execution, ensuring WHOOP shows up in a way that is both consistent and deeply resonant within each market. You will act as a strategic operator and cross-functional leader, aligning efforts across PR, creators, partnerships, media, and experiential to deliver cohesive, high-impact brand experiences. RESPONSIBILITIES: - Serve as the regional guardian of the WHOOP brand across Benelux & France, ensuring consistency, quality, and cultural relevance in all market-facing initiatives - Develop and own the Country Brand Plan, identifying high-impact opportunities that drive brand awareness, consideration, and long-term growth - Act as the market expert, leveraging insights on consumer behavior, cultural trends, and competitive dynamics to inform strategy and execution - Lead cross-functional alignment across PR, creators, partnerships, media, and experiential teams to deliver integrated campaigns and activations - Localize and execute global campaigns to ensure strong in-market performance, while leading region-specific activations and partnerships - Build and nurture relationships with key partners, communities, and stakeholders to drive grassroots growth and deepen brand affinity - Track and analyze performance metrics (e.g., reach, engagement, EMV, share of voice), translating insights into actionable recommendations - Partner with commercial, sales, and retail teams to support acquisition, engagement, and retention goals within the region QUALIFICATIONS: - 7–10+ years of experience in brand marketing, regional marketing, or market leadership roles, ideally within consumer technology, fitness, or lifestyle brands - Deep understanding of the Benelux and France markets, including cultural nuances, media landscape, and consumer behavior - Proven ability to lead and influence cross-functional teams in a fast-paced, matrixed organization - Experience developing and executing integrated marketing campaigns across brand, media, partnerships, and experiential channels - Strong strategic thinking combined with hands-on execution; comfortable operating from high-level planning to in-market delivery - Data-driven mindset with the ability to translate performance metrics into clear actions and recommendations - Excellent communication skills with fluency in English; French and/or Dutch proficiency is a strong plus - Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.

At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. WHOOP is seeking a Director, F1 within our Sports & Talent team to own and scale our Formula 1 partnership portfolio. This role will define how WHOOP shows up across F1 — translating world-class partnerships into compelling content, activations, and measurable brand impact across the race calendar. The right person is proactive, an exceptional communicator, and wired to make sure our partners and internal teams are always aligned and moving forward. This is both a leadership and a hands-on execution role. You'll set the strategy for WHOOP's F1 presence and be in the details making it happen — managing partner relationships, briefing creative, coordinating cross-functional teams, and showing up trackside. You'll also build and develop a small team as WHOOP's F1 investment grows. RESPONSIBILITIES - Own the strategy and day-to-day management of WHOOP's F1 partnerships, serving as the primary point of contact for external stakeholders including Scuderia Ferrari and Formula One Management (FOM) - Develop annual partnership plans for each F1 property, mapping key race calendar moments to brand, media, and content strategies across owned, earned, and paid channels - Ensure all contractual deliverables are tracked, satisfied, and maximized — including brand exposure, content rights, hospitality, digital inventory, and activation entitlements — while maintaining compliance with partner approval processes and guidelines - Manage the Ferrari P&A approval process end-to-end, ensuring activities are submitted within required timelines and meet brand guidelines - Track and report on partnership KPIs and deliverables, including quarterly reviews per contractual requirements - Manage licensed footage rights and image usage in compliance with FOM regulations and Ferrari's approval frameworks - Lead planning and execution of F1 activations across the race calendar — trackside experiences, Fan Zone programs, track runs, hospitality, and market-level amplification around race weekends - Support #WHOOPLive executions where possible within F1 broadcasts, coordinating with production and media teams to deliver biometric integrations across qualifying and race coverage - Brief and collaborate with Creative, Brand Media, and content teams to develop F1-specific assets — driver storytelling, race-day content, and campaign creative for tentpole moments - Oversee F1 Academy integration and activation - Partner with existing S&T partnership managers to shape and execute the F1 marketing strategy across team and talent partnerships, working closely on day-to-day planning, activation, performance tracking and post-campaign analysis. - Partner with Brand Media to align F1 media investment with the broader media plan, including pre-committed buys, contextual targeting, and DMA-level amplification around race weekends - Work with Country Marketing Managers to localize F1 activations across priority markets - Coordinate with PR, social and Communications on partnership announcements, race-week press engagement, and earned media opportunities - Interface with Legal and Finance on contract compliance, payment schedules, and rights management QUALIFICATIONS - 8+ years of experience in sports marketing, partnerships, or sponsorship management, with meaningful time in motorsport or global sports properties - Experience managing complex partnership agreements with multiple external stakeholders, including contractual rights, approvals, and deliverables - Experience with tier-one global sports properties is required with Formula 1 strongly preferred. - Proven ability to translate partnerships into impactful activations and content — from strategy through on-the-ground execution - Strong cross-functional leadership skills, with experience influencing senior stakeholders and collaborating across creative, media, and commercial teams - Experience building and developing teams, with a track record of mentoring junior talent - Requirement to travel globally and work non-standard hours aligned with race schedules - Based in Boston or Dublin - Passion for motorsport, health, fitness, and the intersection of sports and technology - Bachelor's degree or equivalent practical experience - Strong commitment to embracing and leveraging AI tools in day-to-day work

At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. As WHOOP expands its global footprint, we are hiring a Marketplaces Lead to accelerate marketplace growth in the UK and EU. This individual will serve as a key regional marketing owner, responsible for executing digital campaigns, optimizing marketplace presence, and partnering cross-functionally to deliver performance across e-commerce platforms. You will play a vital role in ensuring WHOOP is positioned as the leading performance technology brand in the UK and EU. This is a remote role based in the UK or Ireland. RESPONSIBILITIES: - Own regional marketing strategy and execution for key marketplaces across the UK and EU - Localize global campaigns, manage media budgets, and collaborate with the Brand team to ensure creative relevance, cultural resonance, and compliance with marketplace standards - Manage and optimize marketplace presence, including product detail pages (PDPs), brand stores, and merchandising strategies to maximize visibility and conversion - Monitor customer reviews, ratings, and feedback to drive continuous improvement in brand perception and engagement - Plan, execute, and optimize paid digital campaigns across search and display to achieve performance and efficiency goals - Serve as the primary liaison for marketplace partners, distributors, and agencies, ensuring brand consistency and flawless execution - Analyze marketing performance and marketplace trends, providing actionable insights to enhance conversion, engagement, and ROI - Evaluate and develop new marketplace opportunities in collaboration with Sales to expand WHOOP’s regional footprint QUALIFICATIONS: - 5-8 years of experience in digital or performance marketing within Amazon, e-commerce, retail, or consumer marketing - Demonstrated success managing campaigns and product visibility across Amazon or comparable marketplaces - Experience operating in multi-country, cross-functional environments, ideally within the UK and EU - Strong project management and executional skills, with attention to detail and a data-driven mindset - Excellent communication and stakeholder management skills, with comfort aligning regional and global priorities - Proficiency in using performance metrics to inform campaign optimization - Fluency in additional European languages - Passion for fitness, health, and technology - Willingness to travel regionally up to 15% Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply. WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

At WHOOP, we’re on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives, delivering personalized insights that drive meaningful behavior change. As WHOOP continues to scale globally, building a distinctive, culturally relevant brand is critical to driving engagement, retention, and long-term growth. WHOOP is hiring an Integrated Marketing Lead – someone who lives inside the positioning and can protect the integrity of the brand as campaigns move from strategy into execution. You are the person who translates WHOOP's positioning, member insights, and product priorities into the briefs that set creative work in motion — and you hold that thread from brief through launch. You bring that brand depth to integrated campaign work, ensuring every channel expression is strategically grounded and advances our objectives. As a partner to Creative, PMM, Marketing Strategy & Ops, and agency relationships, you operate with both strategic clarity and executional accountability. We will consider candidates based out of our Boston HQ. The successful candidate must be prepared to work out of our Boston HQ. RESPONSIBILITIES: - Define and track brand health metrics in partnership with Analytics, and surface insights to inform future strategy - Be a true steward of the WHOOP brand. Deeply understand the positioning, voice, and identity, and act as the quality layer between strategy and execution across all campaigns and touchpoints - Develop insight-driven creative briefs that translate WHOOP's brand positioning, product priorities, and member insights into clear creative direction with defined objectives, guardrails, and success metrics. Partner with Product Marketing to incorporate member insights, ensuring each brief reflects both brand ambition and product truth. - Lead the planning and orchestration of integrated brand campaigns, ensuring alignment with business priorities, audience insight, and brand positioning - Own end-to-end integration across paid, owned, and earned channels — ensuring consistency of message while adapting execution to channel and funnel best practices - Act as the bridge between creative and commercial teams, ensuring campaigns are both creatively strong and grounded in business impact - Work closely with Marketing Operations to ensure timelines, workflows, and outputs support successful delivery, treating Ops as a core partner across all campaigns - Support and lead brand and creative agency relationships, setting scope, expectations, day-to-day workflow, managing feedback loops and performance standards to ensure high-quality, on-strategy execution - Be a steward of the WHOOP brand — deeply understand the positioning, voice, and identity, and act as the quality layer between strategy and execution across campaigns and touchpoints - Drive disciplined planning and prioritization across campaigns of varying scale — staying close to execution, proactively identifying risks, and removing blockers to maintain momentum - Partner with cross-functional teams including PMM, Sports & Talent, Social, Wholesale, and Product to understand channel and partner needs and ensure experiences deliver against business objectives - Collaborate with Analytics to define campaign objectives, establish measurement frameworks, and surface post-campaign learnings that inform future briefs and strategy - Balance brand-building and performance-driving objectives to deliver work that is both distinctive and commercially effective QUALIFICATIONS: - 5–8 years of experience in brand marketing, integrated marketing, or campaign-focused roles at a consumer brand - Deep brand sensibility. A genuine POV on what great integrated marketing looks like and a track record of protecting brand integrity through execution - Demonstrated brief writing ability — can translate positioning and member insights into clear, inspiring creative direction - Experience supporting creative agency or cross-functional creative team relationships in fast-paced environments - Strong strategic thinking and communication skills with the ability to influence cross-functional stakeholders - Ability to understand channel dynamics without losing the brand thread - Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions We will consider candidates based out of our Boston HQ or remotely from New York, NY. The successful candidate must be prepared to work out of one of those two locations. Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply. WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility The WHOOP compensation philosophy is designed to attract, motivate, and retain exceptional talent by offering competitive base salaries, meaningful equity, and consistent pay practices that reflect our mission and core values. At WHOOP, we view total compensation as the combination of base salary, equity, and benefits, with equity serving as a key differentiator that aligns our employees with the long-term success of the company and allows every member of our corporate team to own part of WHOOP and share in the company’s long-term growth and success. The U.S. base salary range for this full-time position is $100,000 - $150,000. Salary ranges are determined by role, level, and location. Within each range, individual pay is based on factors such as job-related skills, experience, performance, and relevant education or training. In addition to the base salary, the successful candidate will also receive benefits and a generous equity package. These ranges may be modified in the future to reflect evolving market conditions and organizational needs. While most offers will typically fall toward the starting point of the range, total compensation will depend on the candidate’s specific qualifications, expertise, and alignment with the role’s requirements.

At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. Reporting to the AVP, Global Sales, the NA Senior Sales Manager will lead wholesale partnerships & expansion for the NA region, and will be responsible for all processes related to successfully onboarding & managing brick & mortar retailers, marketplaces, and distributors. *This role is based in the US. We will only consider candidates who currently live in the US.* RESPONSIBILITIES: - Align with global stakeholders on a multi-year retailer pipeline for the NA Region across various industries, including but not limited to technology, sporting goods, and marketplaces, by analyzing retail market trends and conducting in-depth retailer diligence. - Proactively conduct retailer outreach where appropriate, create proposals, lead negotiations, and develop an onboarding plan in collaboration with internal and external stakeholders. - Partner with Legal to execute contracts, develop SOPs to address unauthorized resellers, and establish country level wholesale policies. - Manage & optimise existing retailer relationships, hosting quarterly business reviews with retailers to review past and forward looking performance, assortment, and marketing levers, as well as ongoing weekly touchpoints. - Own commercial strategy, retailer level assortment, forecasts, sales reporting, inventory, and POS in collaboration with Marketing, Apparel & Accessories, Finance, and Operations - Align to quarterly sales targets, reporting on progress, risks & opportunities, as well as aligning to broader company OKRs - Coordinate strategy with brand country managers & trade marketing counterparts to collectively grow the WHOOP membership base within country. - Own communications internally with respect to pipeline, retailer launch status, and any bottlenecks impacting progress. QUALIFICATIONS: - 8+ years in sales & market expansion, ideally in a dynamic start-up environment. - Fluent in English, with exceptional written and verbal communication. Additional languages (especially Spanish) are a bonus - please reference them in your application. - Industry experience in consumer electronics or sports technology ideally - Sales professional with experience collaborating across operations, trade compliance, and marketing. - Brings a mix of a data driven, operational & commercial mindset to the table. - Excellent business acumen, negotiation and communication skills. - Curious, collaborative, and adaptable in an ever-changing field. - Self-starter; not afraid to roll up their sleeves and be an individual contributor Day 1. - Ability to multitask and prioritize in a fast-paced environment. - Passion for fitness, health & technology. - Willingness to travel to retailers, trade shows, and WHOOP HQ in Boston, MA (up to 50%). Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply. WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. At WHOOP, we view total compensation as the combination of base salary, equity, and benefits, with equity serving as a key differentiator that aligns our employees with the long-term success of the company and allows every member of our corporate team to own part of WHOOP and share in the company’s long-term growth and success. The U.S. base salary range for this full-time position is $130,000 - $170,000. Salary ranges are determined by role, level, and location. Within each range, individual pay is based on factors such as job-related skills, experience, performance, and relevant education or training. In addition to the base salary, the successful candidate will also receive benefits and a generous equity package.. These ranges may be modified in the future to reflect evolving market conditions and organizational needs. While most offers will typically fall toward the starting point of the range, total compensation will depend on the candidate’s specific qualifications, expertise, and alignment with the role’s requirements.

At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. Reporting to the AVP, Global Sales, the GCC Senior Sales Manager will lead wholesale partnerships & expansion for the GCC region, and will be responsible for all processes related to successfully onboarding & managing brick & mortar retailers, marketplaces, and distributors. *This role is based in the GCC. We will only consider candidates who currently live in the GCC.* RESPONSIBILITIES: - Align with global stakeholders on a multi-year retailer pipeline for the GCC Region across various industries, including but not limited to technology, sporting goods, and marketplaces, by analyzing retail market trends and conducting in-depth retailer diligence. - Proactively conduct retailer outreach where appropriate, create proposals, lead negotiations, and develop an onboarding plan in collaboration with internal and external stakeholders. - Partner with Legal to execute contracts, develop SOPs to address unauthorized resellers, and establish country level wholesale policies. - Manage & optimise existing retailer relationships, hosting quarterly business reviews with retailers to review past and forward looking performance, assortment, and marketing levers, as well as ongoing weekly touchpoints. - Own commercial strategy, retailer level assortment, forecasts, sales reporting, inventory, and POS in collaboration with Marketing, Apparel & Accessories, Finance, and Operations - Align to quarterly sales targets, reporting on progress, risks & opportunities, as well as aligning to broader company OKRs - Coordinate strategy with brand country managers & trade marketing counterparts to collectively grow the WHOOP membership base within the region. - Own communications internally with respect to pipeline, retailer launch status, and any bottlenecks impacting progress. QUALIFICATIONS: - 8+ years in sales & market expansion, ideally in a dynamic start-up environment. - Fluent in English (required) & Arabic (ideally), with exceptional written and verbal communication. Additional languages are a bonus - please reference them in your application. - Industry experience in consumer electronics or sports technology ideally - Sales professional with experience collaborating across operations, trade compliance, and marketing. - Brings a mix of a data driven, operational & commercial mindset to the table. - Excellent business acumen, negotiation and communication skills. - Curious, collaborative, and adaptable in an ever-changing field. - Self-starter; not afraid to roll up their sleeves and be an individual contributor Day 1. - Ability to multitask and prioritize in a fast-paced environment. - Passion for fitness, health & technology. - Willingness to travel to retailers, trade shows, and WHOOP HQ in Boston, MA (up to 50%). Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply. WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

At WHOOP, we're on a mission to unlock human performance. WHOOP, a leader in the wearable tech space, empowers its members to perform at a higher level through a deeper understanding of their bodies and daily lives. WHOOP is seeking a Marketing Director, ANZ - for an eight month cover to own and execute a fully integrated regional marketing and commercial strategy that drives brand affinity and omni-channel growth. This role serves as the executional owner for the ANZ region, with responsibility for translating global strategies into regionally relevant, culturally resonant programs. Operating with a high degree of autonomy, this role partners closely with cross-functional teams to align strategy, execution, and performance across the ANZ markets. RESPONSIBILITIES - Own execution and performance of regional omni-channel commercial targets, translating strategic marketing and sales plans into outcomes that deliver both brand and business KPIs. - Develop and execute integrated marketing campaigns that align WHOOP with key cultural moments, regional trends, and community-driven movements, particularly within fitness, wellness, sports, and lifestyle verticals. - Identify and activate opportunities around mainstream cultural events (e.g., major sporting events, holidays, industry conferences) to deepen brand relevance and drive buzz at local and national levels. - Lead cross-functional collaboration with Brand, Social, and Partnerships teams to amplify culturally relevant storytelling and ensure cohesive brand messaging across channels. - Build and maintain strategic relationships with local fitness studios, athletic organizations, wellness influencers, and community leaders to authentically embed WHOOP within target communities. - Own WHOOP’s grassroots presence in key cities by planning and executing on-the-ground activations, pop-ups, brand experiences, and community events that drive member acquisition, product engagement, and loyalty. - Own analysis and reporting on campaign impact, community growth, and regional performance to inform future initiatives and improve effectiveness. - Own regional media strategy and execution in partnership with global leads to ensure effective channel mix and budget allocation. - Collaborate on regional influencer, creator, and affiliate partnerships to increase brand visibility and conversion. - Support wholesale expansion and optimise channel performance in coordination with internal sales and trade marketing teams. - Localise global brand campaigns and creative assets, ensuring cultural nuance, seasonality and alignment with ANZ market dynamics. - Activate sports and talent marketing strategies within ANZ, identifying opportunities for regional relevance and performance impact. - Execute global and regional partnerships, product launches, and PR campaigns to drive engagement and cultural connection in the ANZ market. QUALIFICATIONS - 8+ years of experience in marketing, including ownership of regional initiatives, preferably within consumer tech, fitness, wellness, or lifestyle brands. - Bachelor’s degree in Marketing, Communications or a closely related field - Deep understanding of the ANZ market - media, commercial and competitive landscapes- with demonstrated cultural fluency and insight into consumer behaviour. - Proven experience across influencer marketing, media planning, and brand partnerships. - Strong analytical skills with the ability to interpret commercial performance data and inform strategic decisions. - Demonstrated ability to lead complex initiatives through cross-functional collaboration and influence. - Critical thinker with great problem solving abilities to identify areas of opportunity and improvement on a consistent basis. - Strong relationship management and communication skills, comfortable holding both partners and internal stakeholders accountable - Team player but works well independently to balance looking at the larger picture at hand with prioritisation of day to day initiatives. - Adaptable and thrives in a dynamic and fast moving business - Is comfortable with constant change, is self motivated and collaborative. - Demonstrated passion for performance, wellness, and WHOOP’s mission. WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility.

At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. We’re looking for a Senior Lead, International Brand Media to help scale awareness and affinity through impactful, data-driven brand media. As a Senior Lead in Brand Media, you will support WHOOP’s Brand Media team in launching, monitoring, and optimizing media campaigns. You’ll work cross-functionally with Creative, Analytics, Performance Media, and external media partners to ensure flawless execution and strong performance across channels. This role reports to the Director of Brand Media and is an excellent opportunity for someone early in their media career who is eager to grow within a fast-paced, performance-driven environment. This is a remote role based in Dublin, Ireland. RESPONSIBILITIES: - Define WHOOP media strategy in key international markets to grow brand awareness and generate brand heat - Partner with regional market leads to support local marketing initiatives through high impact media strategies; key markets include UK/IE, DACH, GCC, and ANZ - Develop high value partnerships with relevant media platforms by market including OTT, Linear TV, Audio, OOH, and others - Foster strong cross-functional collaboration with global media team on planning and executing buys in programmatic and social media - Analyze consumer insights and media performance data to deliver market-specific, strategic recommendations - Recommend and deliver relevant media KPIs by market, partnering with the global media team and analytics to inform approach - Partner with stakeholders in analytics, creative, sports & talent, wholesale marketing, and others to deliver cohesive WHOOP brand marketing strategy QUALIFICATIONS: - 7+ years of experience in media, marketing, or agency environments - Proven experience leading impactful, global media strategies - Strong understanding of media analytics and KPIs - Demonstrated ability to influence and align cross-functional stakeholders - Clear communicator with the ability to distill complex media concepts into digestible reporting - Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions

At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. We are seeking an experienced Trade Marketing Manager to drive and scale WHOOP’s retail marketing initiatives in third party retail across the UK & Ire. Reporting to the EU Trade Marketing Lead, this role is pivotal in shaping WHOOP’s physical and digital retail footprint. You’ll lead the planning, design, execution, and performance analysis of in-store and online marketing initiatives, ensuring a seamless and impactful brand experience across all retail channels. This role requires a proven track record in managing high-value accounts, fostering strong relationships, and delivering on targets. Experience in delivering cohesive marketing strategies to drive sell-through in retail and via distribution partners, to support the growth of WHOOP’s regional brand presence. You will work cross-functionally with teams such as Sales, Brand Marketing, Visual Merchandising, Creative and Apparel & Accessories to develop impactful campaigns, equip partners with the right tools, and ensure that WHOOP is effectively represented in all trade channels. This position is ideal for someone who thrives on both strategic planning and hands-on execution, with a strong grasp of regional market trends and customer preferences, ready to make a lasting impact in a fast-growing, dynamic market. RESPONSIBILITIES: - Develop and execute omnichannel trade marketing plans to drive awareness, acquisition, and engagement through retail and distribution channels in UK & Ire. - Localise global marketing initiatives and assets to align with regional market trends, cultural nuances, and retail partner needs, ensuring brand consistency across all touchpoints. - Work alongside brand marketing & commercial teams to enhance WHOOP brand positioning across the UK & Ire region. - Brief, create and deploy effective point-of-sale (POS) materials, in-store displays, ATL and digital activation across social, CRM and online platforms. - Develop and manage training initiatives for retail associates to boost product knowledge and customer engagement. - Use data to analyze campaign performance and optimise for future success - Plan and execute trade and retail events—including partner activations, experiential pop-ups and trade initiatives to enhance brand visibility, drive sell-through, and support product launches across the region. - Monitor account and activity performance, leveraging sales and market insights to inform trade marketing strategies, optimize partner pipelines, and maximize ROI across omni-channel efforts. - Manage budgets and external vendors to ensure efficient and high-quality execution of marketing campaigns and activations. - Work with EU Trade Marketing Lead to assess European market trends, competitor positioning, pricing trends, and customer needs to deliver actionable insights that shape retailer pipelines and marketing strategies. - Partner with Sales, Brand Marketing, Visual Merchandising, and Creative teams to build and deliver integrated campaigns, promotional plans, and training initiatives that elevate WHOOP’s in-store and digital presence. - Build and maintain strong relationships with regional clusters to drive alignment across operations, marketing, product, and finance and ultimate commercial success. QUALIFICATIONS: - Fluent in English, with exceptional written and verbal communication is essential. Additional languages are a bonus - please reference them in your application. - 5+ years of experience in trade marketing, brand marketing, or retail marketing, ideally within the healthtech, consumer electronics, or premium consumer goods space. - Experience with distributor and third party retail partner relationships in the UK & Ire, including support for in-store activations and events. - Deep understanding of the UK & Ire with proven experience adapting marketing strategies to local market dynamics and consumer behaviors. - Proven ability to execute high-quality omni-channel campaigns across in-store and online activations. - Ability to manage multiple priorities in a fast-paced environment and make data-driven decisions. - Strong cross-functional and geographical collaboration skills as well as excellent communication, negotiation, and relationship-building with key stakeholders. - Willingness to travel (25%), across the UK & Ire, Europe and visits to WHOOP HQ in Boston, MA. - Applicant must reside in either Ireland or the UK.