Role Description We're looking for a performance video growth leader to take full ownership of Launch Potato's video business, starting with YouTube and expanding into other video-first platforms over time. This is a builder's role. - Combine hands-on campaign management with high-level strategy. - Own execution, P&L, pacing, reporting, growth targets, creative testing, and operating cadence. - Build, optimize, and scale campaigns while creating systems and playbooks for growth. - Initial focus on Insurance, including auto, home, health, ACA, Medicare, and other call-based or lead-based products. - Adapt buying strategy and messaging by audience, product, and funnel stage. - Expand into streaming, linear TV, Meta, TikTok, and other emerging video channels over time. Qualifications - 8+ years managing high-growth performance marketing portfolios. - 3+ years managing and scaling YouTube, Meta, TikTok, and/or other video-first portfolios with budgets of $20M+/year. - Experience scaling performance video in at least one major lead gen niche: affiliate, call-based, insurance, financial services, health, or marketplace. Requirements - Full ownership of spend, pacing, reporting, operations, and profitability for Insurance YouTube campaigns. - Live in Google Ads, owning campaign architecture, audience strategy, bidding, budget allocation, conversion events, targeting, exclusions, and testing frameworks. - Scale across the insurance verticals, tailoring strategy to each one's customer journey and economics. - Build campaigns that drive both leads and inbound calls. - Own creative from a performance lens, partnering with the creative team while using AI and self-serve tools. - Proactively communicate performance, insights, and decisions to stakeholders, teams, and executives. - Build repeatable operating systems for video buying, creative testing, audience expansion, call-based campaigns, and multi-vertical scaling. Benefits - Base Salary: $150,000 to $170,000 per year, paid semi-monthly. - Compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Company Description Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

Role Description As Growth & Marketing Specialist, you lead and manage the full acquisition process for Evaluators in Japan. Your mandate is to design, test, and scale acquisition channels by blending global brand positioning with strong local adaptation across Japanese platforms, digital culture, and community engagement practices. You will combine strategic planning with hands-on execution: building local playbooks, running campaigns, owning key growth metrics. This role operates in a matrix reporting to both the local and global teams. Key Responsibilities: - Local Growth Strategy & Planning - Own the Japan growth strategy for Evaluator acquisition, aligned with profile needs and country targets. - Localize global playbooks for Japanese platforms, culture, and applicable guidelines, in collaboration with relevant stakeholders. - Identify, prioritize, and test new channels (campus programs, communities, influencers, niche platforms). - Lead Generation & User Acquisition - Design and run multi-channel acquisition campaigns (online, offline, social, partnerships). - Lead social recruiting on LINE, Instagram, TikTok and other relevant local platforms. - Build and manage university, travel, and auto community programs to source qualified Evaluators. - Implement direct recruitment campaigns and processes with full autonomy to design and execute strategies. - Own performance and budget across channels, optimizing for volume, quality, and cost per qualified lead. - Funnel Management & Optimization - Own the acquisition funnel from first touch to qualified Evaluator. - Diagnose drop-offs in the funnel and partner with Operations and Growth & Engagement teams to adjust targeting, messaging, and incentives. - Run structured A/B tests (audiences, creatives, offers, sequencing, timing) to improve sign-up and qualification rates. - Build and maintain clear, simple processes so the funnel can be scaled. - Data, Reporting & Continuous Improvement - Define, track, and report on core acquisition KPIs. - Maintain dashboards and campaign reports; turn data into concrete next steps, not just slides. - Use CRM/marketing tools (Clay, HubSpot, etc.) to structure outreach lists, automations, and follow-ups. - Build repeatable playbooks and documentation so Japan can scale beyond a single operator. - Communication & Collaboration - Partner closely with the Operations team to ensure a smooth handover from qualified Evaluator to first mission. - Share funnel insights with Operations (profile quality, channel differences, expectations) to help them optimize activation. - Develop and execute targeted communication to nurture potential Evaluators through qualification (email, messaging, content). - Write clear, concise marketing and recruiting materials in English and Japanese. - Take ownership of projects end-to-end, managing multiple initiatives and stakeholders at once. Qualifications - Bachelor’s degree in business, marketing, communications, or related field (Master’s is a plus). - 3+ years in growth, recruiting, and community engagement in Japan, with clear examples of owning targets. - Native-level Japanese and strong business English (written and spoken). - Hands-on experience in at least two of: University/campus recruiting or Gig/platform or marketplace recruiting. - Experience with influencer/social media campaigns. - Strong analytical skills; comfortable with funnel metrics and campaign reporting. - Practical experience with CRM and marketing tools (e.g., HubSpot, Zoho, Salesforce), design tools (e.g., Canva), and AI tools (e.g., ChatGPT, Midjourney, Bard).

• Own the German market P&L from a growth perspective, accountable not just for traffic and conversions, but for contribution, CAC efficiency, retention and sustainable, profitable scale. • Set the targets, own the forecast, and have the freedom to make the calls that matter. • Set the strategy and lead its execution across the full funnel: paid acquisition, CRM and lifecycle, CRO, SEO and data. • Build and lead the team to deliver it, and be the senior voice for Germany at the leadership table. • Diagnose why a cohort isn't retaining and fix it. • Treat retention as a growth lever equal to acquisition. • Build the attribution, reporting and forecasting infrastructure that aligns marketing and finance on a single source of truth for CAC and contribution. • Communicate performance, risks and strategy with clarity and commercial honesty.

• Analyze funnel performance, surface insights, and act on them without waiting to be asked • Automate marketing loops in advertising and outbound using Claude Code • Build AI-powered workflows that replace manual work: copy generation, audience segmentation, enrichment, reporting • Generate pipeline from targeted account lists (ABM approach) — from signal to sequence, fast • Experiment with new growth channels; kill what doesn't work, scale what does • Use AI tools (Claude, ChatGPT, Clay, n8n, etc.) to enrich and qualify leads before they hit sales