Launch Potato

Role Description Launch Potato is looking for a Lead BI Developer to own the reporting infrastructure that powers decision-making across our Credit Cards, Make Money/Manage Money, Banking, and Marketplace verticals with a clear growth path into becoming a proactive analytical partner who helps the team see around corners. You'll be embedded with the business from day one, partnering closely with our Yield, Paid Media, and Account Management teams to: - Uncover meaningful trends - Conduct retrospective analyses across experiments, creatives, offers, seasonality, and CAC performance - Challenge the team with insights they aren't currently seeing This is NOT a role for someone who wants to build dashboards and hand them off; it's for someone who cares deeply about whether the work they build gets used, understood, and acted on. Outcomes (Performance Expectations) - 30 Days in: Actively engaged with stakeholders to audit what reporting the team is consuming and why, identifying discrepancies, redundancies, and inconsistencies across existing dashboards and beginning to develop a roadmap to standardize reporting across your verticals. - 60 Days in: Bridging business context and data understanding by articulating how assigned verticals make money and what the key performance levers are. Actively improving dashboard standardization while executing on ad hoc requests with accuracy and business context. - 90 Days in: Dashboard standardization is in execution and a clear roadmap exists for how trusted data sources will be developed to improve the efficiency of data consumption. LookML structure is understood well enough to begin making changes with full awareness of downstream impacts. Working relationships with Yield, Paid Media, and Account Management are established. - 6 Months in: Trust is built with the business team through education, best practices, and a standardized reporting suite that enables confident self-service analytics. Proactive retrospective analyses are being delivered across experiments, creatives, offers, seasonality, and CAC performance. Strong understanding of the full funnel metrics that support each team. - Year 1: Trusted technical owner for assigned verticals end-to-end, from raw data ingestion through final dashboard. Reporting standardization is complete, retrospective analysis is a consistent output, and the business team views you as a go-to analytical partner who recommends action, not just reports findings. Qualifications - Minimum 7 years in business intelligence or analytics with direct exposure to performance or affiliate marketing. - Strong candidates have owned reporting end-to-end, from pipeline to dashboard. - Experience working with messy, complex, third-party data. - Ability to partner closely with business teams to uncover meaningful trends and connect data work to decisions that moved the business. Requirements - Expert SQL & Comfortable with Unstructured Complex Data: Extracts accurate insights from raw, unstructured data without relying on clean models. - Reporting Ownership & Data Literacy: Builds, standardizes, drives adoption, and leaves teams more data-literate. - Performance Marketing Optimization: Connects data directly to levers that move the business, i.e. campaign performance, conversion rates, or revenue per session. - Advanced LookML Development (or equivalent in Power BI / Tableau): Architects complex models with full understanding of downstream impacts. - Curiosity & Business Depth: Asks questions first; driven to grow business knowledge to become a trusted analytical partner, not just a builder. Benefits - Base salary: $120,000 to $150,000 per year, paid semi-monthly. - Compensation package includes a base salary, profit-sharing bonus, and competitive benefits. - Performance-driven company: Future increases based on company and personal performance, not annual cost of living adjustments. Company Description Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.

Role Description Launch Potato is looking for a Lead BI Developer to own the reporting infrastructure that powers decision-making across our Credit Cards, Make Money/Manage Money, Banking, and Marketplace verticals with a clear growth path into becoming a proactive analytical partner who helps the team see around corners. You'll be embedded with the business from day one, partnering closely with our Yield, Paid Media, and Account Management teams to: - Uncover meaningful trends - Conduct retrospective analyses across experiments, creatives, offers, seasonality, and CAC performance - Challenge the team with insights they aren't currently seeing This is NOT a role for someone who wants to build dashboards and hand them off; it's for someone who cares deeply about whether the work they build gets used, understood, and acted on. Qualifications - Minimum 7 years in business intelligence or analytics with direct exposure to performance or affiliate marketing - Strong candidates have owned reporting end-to-end, from pipeline to dashboard - Experience working with messy, complex, third-party data - Ability to partner closely with business teams to uncover meaningful trends and connect data work to decisions Requirements - Expert SQL & Comfortable with Unstructured Complex Data - Reporting Ownership & Data Literacy - Performance Marketing Optimization - Advanced LookML Development (or equivalent in Power BI / Tableau) - Curiosity & Business Depth Benefits - Base salary: $120,000 to $150,000 per year, paid semi-monthly - Compensation package includes a base salary, profit-sharing bonus, and competitive benefits - Future increases based on company and personal performance Outcomes (Performance Expectations) - 30 Days in: Actively engaged with stakeholders to audit reporting consumption and develop a roadmap to standardize reporting. - 60 Days in: Articulate how assigned verticals make money and improve dashboard standardization. - 90 Days in: Execute dashboard standardization and establish working relationships with Yield, Paid Media, and Account Management. - 6 Months in: Build trust with the business team through education and deliver proactive retrospective analyses. - Year 1: Become the trusted technical owner for assigned verticals end-to-end and complete reporting standardization. Competencies - Analytical Rigor - Reporting Ownership - Business Acumen - Communication - Proactive Ownership - Collaboration - Curiosity & Growth

Role Description We're looking for a performance video growth leader to take full ownership of Launch Potato's video business, starting with YouTube and expanding into other video-first platforms over time. This is a builder's role. - Combine hands-on campaign management with high-level strategy. - Own execution, P&L, pacing, reporting, growth targets, creative testing, and operating cadence. - Build, optimize, and scale campaigns while creating systems and playbooks for growth. - Initial focus on Insurance, including auto, home, health, ACA, Medicare, and other call-based or lead-based products. - Adapt buying strategy and messaging by audience, product, and funnel stage. - Expand into streaming, linear TV, Meta, TikTok, and other emerging video channels over time. Qualifications - 8+ years managing high-growth performance marketing portfolios. - 3+ years managing and scaling YouTube, Meta, TikTok, and/or other video-first portfolios with budgets of $20M+/year. - Experience scaling performance video in at least one major lead gen niche: affiliate, call-based, insurance, financial services, health, or marketplace. Requirements - Full ownership of spend, pacing, reporting, operations, and profitability for Insurance YouTube campaigns. - Live in Google Ads, owning campaign architecture, audience strategy, bidding, budget allocation, conversion events, targeting, exclusions, and testing frameworks. - Scale across the insurance verticals, tailoring strategy to each one's customer journey and economics. - Build campaigns that drive both leads and inbound calls. - Own creative from a performance lens, partnering with the creative team while using AI and self-serve tools. - Proactively communicate performance, insights, and decisions to stakeholders, teams, and executives. - Build repeatable operating systems for video buying, creative testing, audience expansion, call-based campaigns, and multi-vertical scaling. Benefits - Base Salary: $150,000 to $170,000 per year, paid semi-monthly. - Compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Company Description Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

Role Description Launch Potato is looking for a Lead BI Developer to own the reporting infrastructure that powers decision-making across our Credit Cards, Make Money/Manage Money, Banking, and Marketplace verticals with a clear growth path into becoming a proactive analytical partner who helps the team see around corners. You'll be embedded with the business from day one, partnering closely with our Yield, Paid Media, and Account Management teams to: - Uncover meaningful trends - Conduct retrospective analyses across experiments, creatives, offers, seasonality, and CAC performance - Challenge the team with insights they aren't currently seeing This is NOT a role for someone who wants to build dashboards and hand them off; it's for someone who cares deeply about whether the work they build gets used, understood, and acted on. Qualifications - Expert SQL & Comfortable with Unstructured Complex Data - Reporting Ownership & Data Literacy - Performance Marketing Optimization - Advanced LookML Development (or equivalent in Power BI / Tableau) - Curiosity & Business Depth Requirements - Minimum 7 years in business intelligence or analytics with direct exposure to performance or affiliate marketing - Experience owning reporting end-to-end, from pipeline to dashboard - Worked with messy, complex, third-party data - Partnered closely with business teams to uncover meaningful trends - Conducted retrospective analyses and connected data work to decisions that moved the business Outcomes (Performance Expectations) - 30 Days in: Actively engaged with stakeholders to audit existing reporting and develop a roadmap to standardize reporting. - 60 Days in: Articulated how assigned verticals make money and improved dashboard standardization while executing on ad hoc requests. - 90 Days in: Executed dashboard standardization and established working relationships with Yield, Paid Media, and Account Management. - 6 Months in: Built trust through education and delivered proactive retrospective analyses. - Year 1: Became a trusted technical owner for assigned verticals with complete reporting standardization. Competencies - Analytical Rigor - Reporting Ownership - Business Acumen - Communication - Proactive Ownership - Collaboration - Curiosity & Growth Benefits - Base salary: $120,000 to $150,000 per year, paid semi-monthly - Compensation package includes a base salary, profit-sharing bonus, and competitive benefits - Performance-driven increases based on company and personal performance

Role Description Launch Potato is looking for a Lead BI Developer to own the reporting infrastructure that powers decision-making across our Credit Cards, Make Money/Manage Money, Banking, and Marketplace verticals with a clear growth path into becoming a proactive analytical partner who helps the team see around corners. You'll be embedded with the business from day one, partnering closely with our Yield, Paid Media, and Account Management teams to: - Uncover meaningful trends - Conduct retrospective analyses across experiments, creatives, offers, seasonality, and CAC performance - Challenge the team with insights they aren't currently seeing This is NOT a role for someone who wants to build dashboards and hand them off; it's for someone who cares deeply about whether the work they build gets used, understood, and acted on. Outcomes (Performance Expectations) - 30 Days in: Actively engaged with stakeholders to audit what reporting the team is consuming and why, identifying discrepancies, redundancies, and inconsistencies across existing dashboards and beginning to develop a roadmap to standardize reporting across your verticals. - 60 Days in: Bridging business context and data understanding by articulating how assigned verticals make money and what the key performance levers are. Actively improving dashboard standardization while executing on ad hoc requests with accuracy and business context. - 90 Days in: Dashboard standardization is in execution and a clear roadmap exists for how trusted data sources will be developed to improve the efficiency of data consumption. LookML structure is understood well enough to begin making changes with full awareness of downstream impacts. Working relationships with Yield, Paid Media, and Account Management are established. - 6 Months in: Trust is built with the business team through education, best practices, and a standardized reporting suite that enables confident self-service analytics. Proactive retrospective analyses are being delivered across experiments, creatives, offers, seasonality, and CAC performance. Strong understanding of the full funnel metrics that support each team. - Year 1: Trusted technical owner for assigned verticals end-to-end, from raw data ingestion through final dashboard. Reporting standardization is complete, retrospective analysis is a consistent output, and the business team views you as a go-to analytical partner who recommends action, not just reports findings. Qualifications - Minimum 7 years in business intelligence or analytics with direct exposure to performance or affiliate marketing. - Strong candidates have owned reporting end-to-end, from pipeline to dashboard. - Experience working with messy, complex, third-party data. - Ability to partner closely with business teams to uncover meaningful trends and conduct retrospective analyses. Requirements - Expert SQL & Comfortable with Unstructured Complex Data: Extracts accurate insights from raw, unstructured data without relying on clean models. - Reporting Ownership & Data Literacy: Builds, standardizes, drives adoption, and leaves teams more data-literate. - Performance Marketing Optimization: Connects data directly to levers that move the business, i.e. campaign performance, conversion rates, or revenue per session. - Advanced LookML Development (or equivalent in Power BI / Tableau): Architects complex models with full understanding of downstream impacts. - Curiosity & Business Depth: Asks questions first; driven to grow business knowledge to become a trusted analytical partner, not just a builder. Benefits - Base salary: $120,000 to $150,000 per year, paid semi-monthly. - Compensation package includes a base salary, profit-sharing bonus, and competitive benefits. - Performance-driven company: Future increases based on company and personal performance, not annual cost of living adjustments. Company Description Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

Role Description Launch Potato is looking for a Lead BI Developer to own the reporting infrastructure that powers decision-making across our Credit Cards, Make Money/Manage Money, Banking, and Marketplace verticals with a clear growth path into becoming a proactive analytical partner who helps the team see around corners. You'll be embedded with the business from day one, partnering closely with our Yield, Paid Media, and Account Management teams to: - Uncover meaningful trends - Conduct retrospective analyses across experiments, creatives, offers, seasonality, and CAC performance - Challenge the team with insights they aren't currently seeing This is NOT a role for someone who wants to build dashboards and hand them off; it's for someone who cares deeply about whether the work they build gets used, understood, and acted on. Qualifications - Minimum 7 years in business intelligence or analytics with direct exposure to performance or affiliate marketing - Experience owning reporting end-to-end, from pipeline to dashboard - Worked with messy, complex, third-party data - Partnered closely with business teams to uncover meaningful trends and connect data work to decisions Requirements - Expert SQL & Comfortable with Unstructured Complex Data - Reporting Ownership & Data Literacy - Performance Marketing Optimization - Advanced LookML Development (or equivalent in Power BI / Tableau) - Curiosity & Business Depth Benefits - Base salary: $120,000 to $150,000 per year, paid semi-monthly - Compensation package includes a base salary, profit-sharing bonus, and competitive benefits - Future increases based on company and personal performance Outcomes (Performance Expectations) - 30 Days in: Actively engaged with stakeholders to audit reporting consumption, identifying discrepancies, redundancies, and inconsistencies. - 60 Days in: Articulating how assigned verticals make money and improving dashboard standardization. - 90 Days in: Executing dashboard standardization and developing trusted data sources. - 6 Months in: Building trust with the business team and delivering proactive retrospective analyses. - Year 1: Trusted technical owner for assigned verticals, with complete reporting standardization and consistent retrospective analysis. Competencies - Analytical Rigor - Reporting Ownership - Business Acumen - Communication - Proactive Ownership - Collaboration - Curiosity & Growth

Role Description Launch Potato is looking for a Lead BI Developer to own the reporting infrastructure that powers decision-making across our Credit Cards, Make Money/Manage Money, Banking, and Marketplace verticals with a clear growth path into becoming a proactive analytical partner who helps the team see around corners. You'll be embedded with the business from day one, partnering closely with our Yield, Paid Media, and Account Management teams to: - Uncover meaningful trends - Conduct retrospective analyses across experiments, creatives, offers, seasonality, and CAC performance - Challenge the team with insights they aren't currently seeing This is NOT a role for someone who wants to build dashboards and hand them off; it's for someone who cares deeply about whether the work they build gets used, understood, and acted on. Outcomes (Performance Expectations) - 30 Days in: Actively engaged with stakeholders to audit what reporting the team is consuming and why, identifying discrepancies, redundancies, and inconsistencies across existing dashboards and beginning to develop a roadmap to standardize reporting across your verticals. - 60 Days in: Bridging business context and data understanding by articulating how assigned verticals make money and what the key performance levers are. Actively improving dashboard standardization while executing on ad hoc requests with accuracy and business context. - 90 Days in: Dashboard standardization is in execution and a clear roadmap exists for how trusted data sources will be developed to improve the efficiency of data consumption. LookML structure is understood well enough to begin making changes with full awareness of downstream impacts. Working relationships with Yield, Paid Media, and Account Management are established. - 6 Months in: Trust is built with the business team through education, best practices, and a standardized reporting suite that enables confident self-service analytics. Proactive retrospective analyses are being delivered across experiments, creatives, offers, seasonality, and CAC performance. Strong understanding of the full funnel metrics that support each team. - Year 1: Trusted technical owner for assigned verticals end-to-end, from raw data ingestion through final dashboard. Reporting standardization is complete, retrospective analysis is a consistent output, and the business team views you as a go-to analytical partner who recommends action, not just reports findings. Qualifications - Minimum 7 years in business intelligence or analytics with direct exposure to performance or affiliate marketing. - Experience owning reporting end-to-end, from pipeline to dashboard. - Ability to work with messy, complex, third-party data. - Experience partnering closely with business teams to uncover meaningful trends and conduct retrospective analyses. Requirements - Expert SQL & Comfortable with Unstructured Complex Data: Extracts accurate insights from raw, unstructured data without relying on clean models. - Reporting Ownership & Data Literacy: Builds, standardizes, drives adoption, and leaves teams more data-literate. - Performance Marketing Optimization: Connects data directly to levers that move the business, i.e. campaign performance, conversion rates, or revenue per session. - Advanced LookML Development (or equivalent in Power BI / Tableau): Architects complex models with full understanding of downstream impacts. - Curiosity & Business Depth: Asks questions first; driven to grow business knowledge to become a trusted analytical partner, not just a builder. Benefits - Base salary: $120,000 to $150,000 per year, paid semi-monthly. - Compensation package includes a base salary, profit-sharing bonus, and competitive benefits. - Performance-driven company: Future increases based on company and personal performance, not annual cost of living adjustments.

Role Description We're looking for a performance video growth leader to take full ownership of Launch Potato's video business, starting with YouTube and expanding into other video-first platforms over time. This is a builder's role. - Combine hands-on campaign management with high-level strategy. - Own execution, P&L, pacing, reporting, growth targets, creative testing, and operating cadence. - Build, optimize, and scale campaigns while creating systems and playbooks for growth. - Initial focus on Insurance, including auto, home, health, ACA, Medicare, and other call-based or lead-based products. - Adapt buying strategy and messaging by audience, product, and funnel stage. - Expand into streaming, linear TV, Meta, TikTok, and other emerging video channels over time. Qualifications - 8+ years managing high-growth performance marketing portfolios. - 3+ years managing and scaling YouTube, Meta, TikTok, and/or other video-first portfolios with budgets of $20M+/year. - Experience scaling performance video in at least one major lead gen niche: affiliate, call-based, insurance, financial services, health, or marketplace. Requirements - Full ownership of spend, pacing, reporting, operations, and profitability for Insurance YouTube campaigns. - Live in Google Ads, owning campaign architecture, audience strategy, bidding, budget allocation, conversion events, targeting, exclusions, and testing frameworks. - Scale across the insurance verticals, tailoring strategy to each one's customer journey and economics. - Build campaigns that drive both leads and inbound calls. - Own creative from a performance lens, partnering with the creative team while using AI and self-serve tools. - Proactively communicate performance, insights, and decisions to stakeholders, teams, and executives. - Build repeatable operating systems for video buying, creative testing, audience expansion, and multi-vertical scaling. Benefits - Base Salary: $150,000 to $170,000 per year, paid semi-monthly. - Compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Company Description Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

Role Description We're looking for a performance video growth leader to take full ownership of Launch Potato's video business, starting with YouTube and expanding into other video-first platforms over time. This is a builder's role. - Combine hands-on campaign management with high-level strategy. - Own execution, P&L, pacing, reporting, growth targets, creative testing, and operating cadence. - Build, optimize, and scale campaigns while creating systems and playbooks for growth. - Initial focus on Insurance, with ownership across various products. - Adapt buying strategy and messaging by audience, product, and funnel stage. - Expand into streaming, linear TV, Meta, TikTok, and other emerging video channels over time. Qualifications - 8+ years managing high-growth performance marketing portfolios. - 3+ years managing and scaling YouTube, Meta, TikTok, and/or other video-first portfolios with budgets of $20M+/year. - Experience scaling performance video in at least one major lead gen niche: affiliate, call-based, insurance, financial services, health, or marketplace. Requirements - Full ownership of spend, pacing, reporting, operations, and profitability for Insurance YouTube campaigns. - Live in Google Ads, owning campaign architecture, audience strategy, bidding, budget allocation, conversion events, targeting, exclusions, and testing frameworks. - Scale across the insurance verticals, tailoring strategy to each one's customer journey and economics. - Build campaigns that drive both leads and inbound calls, focusing on key metrics. - Own creative from a performance lens, partnering with the creative team. - Communicate performance, insights, and decisions to stakeholders, teams, and executives daily. - Build repeatable operating systems for video buying, creative testing, audience expansion, and multi-vertical scaling. Benefits - Base Salary: $150,000 to $170,000 per year, paid semi-monthly. - Profit-sharing bonus and competitive benefits. Company Description Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

• Own the full data science engine for a priority vertical, from business problem to deployed model to live ROAS performance, driving measurable revenue and media efficiency. • This is a hands-on, in-the-weeds role: you are heavily immersed in the data and the modeling, framing the business problem directly with stakeholders, building and validating the model, handing the ML-engineering last mile to your ML engineering partner, and staying engaged through deployment, monitoring, and performance analysis. • You will start focusing on Insurance and Advertiser Quality, with scope that broadens over time. Your primary metric is ROAS. • Deliver buying models that maintain positive ROAS and quality. • Drive lead quality improvements across our portfolio of brands: Messaging, Funnels, Content/Listicles, and more resulting in measurable impact to revenue growth. • Establish trusted, direct partnership with vertical business stakeholders. • Produce trusted output: validated, documented, low correction burden. • Identify and leverage net-new modeling opportunities the business has not flagged.