• Build and execute lifecycle marketing programmes across the customer base - targeting onboarding, adoption, and long-term engagement. • Help drive customer advocacy: develop and manage the case study pipeline, coordinate testimonials and peer review submissions. • Develop and execute migration marketing campaigns that guide customers from acquired or legacy products to the core EPM platform. • Support the PLG motion for freemium-enabled products – working with PMM to build upgrade campaigns that convert product-qualified accounts into paying customers. • Track and report on programme performance across retention, advocacy, migration, and PLG KPIs.

• Manage and execute email marketing campaigns and content • Create, schedule, and manage social media content • Marketing lead research and lead qualifying • Maintain and improve marketing database quality and hygiene • Manage website updates and publish blog content • Manage inbound lead requests to appropriate parties and data entry into CRM • Collaborate on additional marketing and business development projects as needed

• Develop and execute portfolio and marketing strategies to achieve revenue, profitability, and market share objectives • Gather, analyse, and communicate Voice of Customer (VOC), market insights, customer needs, and competitive intelligence to identify growth opportunities • Create and deliver effective product and disease-state training programs for sales teams and channel partners

• Lead the growth and user acquisition strategy for the Answer Engine Optimization channel • Optimize Stripe.com so artificial intelligence agents can efficiently access and take action on behalf of users • Spearhead the development and integration of artificial intelligence capabilities to improve the efficiency of search and answer engine channels • Deliver regular reports and updates on channel performance to track progress and identify new opportunities • Partner with content, engineering, and data analytics teams to build a comprehensive testing roadmap