insightsoftware logo
insightsoftware

Connected Solutions for the Office of the CFO

Customer Marketing Specialist

MarketingMarketingFull TimeRemoteSeniorTeam 1,001-5,000H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

1 day ago

Salary

$59K - $74K / year

Seniority

Senior

Bachelor Degree3 yrs expEnglishERP

Job Description

Customer Marketing Specialist

insightsoftware

• Build and execute lifecycle marketing programmes across the customer base - targeting onboarding, adoption, and long-term engagement. • Help drive customer advocacy: develop and manage the case study pipeline, coordinate testimonials and peer review submissions. • Develop and execute migration marketing campaigns that guide customers from acquired or legacy products to the core EPM platform. • Support the PLG motion for freemium-enabled products – working with PMM to build upgrade campaigns that convert product-qualified accounts into paying customers. • Track and report on programme performance across retention, advocacy, migration, and PLG KPIs.

Job Requirements

  • Three or more years of experience in customer marketing, lifecycle marketing, or retention marketing in a B2B technology or SaaS environment.
  • Demonstrated experience contributing meaningfully to customer advocacy programmes, including case study development.
  • Familiarity with PLG motions, product-led conversion campaigns, and migration or transition marketing programmes is a strong advantage.
  • Proficiency with marketing automation and CRM platforms (Salesforce, Pardot, or equivalent); experience with CS platforms (WalkMe, Totango, or similar) is advantageous.
  • Strong writing skills with the ability to produce customer-facing content across formats - emails, guides, case studies, and campaign copy.
  • Analytical mindset with experience reporting on programme performance and iterating based on results.
  • Background in finance technology, ERP, EPM, FP&A, or adjacent categories strongly preferred.
  • Bachelor's degree, preferably in Marketing, Business, or a related field.

Benefits

  • Health insurance
  • Bonuses
  • Professional development opportunities

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