• Obtain an understanding of the assigned product categories, competition, segmentation, and the positioning of Meridian within the marketplace. • Develop annual Global Marketing Plan and execute strategies in order to meet revenue and earnings expectations. • Measure progress weekly, working closely with sales operations and finance. • Demonstrate proficiency with CRM, financial reporting systems, and other Marketing resources. • Make data driven decisions on how to improve processes to drive sales outcomes. • With Global Field input, develop and execute tactics that will drive commercial teams to achieve short- and long-term goals. • Clearly communicate objectives, segmentation, key messages, value proposition, positioning, tactics and expected follow up. • Develop and execute product marketing strategies and tactical plans to drive awareness, demand, and adoption of our products in the target market. • Conduct market research to understand customer needs, competitive landscape, and market trends, and use insights to inform product positioning and messaging. • Collaborate with cross-functional teams, including strategic marketing and commercial teams to develop product launch plans, marketing campaigns, and sales enablement materials. • Create compelling product messaging, value propositions, and positioning statements that resonate with target audiences and differentiate our products in the market.

• Support demand generation efforts including executing Account Based Marketing tactics as needed • Perform market analysis and research on the competitive landscape including evaluation of competitor marketing, positioning, and digital content • Contribute to the creation of mock-ups, email campaigns, and social media content • Assist with creation of sales and marketing materials including sales sheets and presentations • Assist with project management and related documentation in Confluence • Help design and present new social media campaign ideas • Monitor all social media platforms for trending news, ideas, and feedback • Help with the planning and marketing events and award submissions

• Coordinate global and local events, including sponsorships, logistics, materials, vendors, and on-site support. • Manage approvals, contracts, and third-party execution to ensure high-quality event delivery. • Support execution and tracking of ABM campaigns in partnership with Sales and regional marketing teams. • Maintain target account lists, ensure accurate lead routing, and support persona-aligned messaging. • Manage lead intake and routing from campaigns, webinars, and events via CRM systems (e.g., Salesforce). • Track performance and prepare ROI reporting and internal updates for marketing and sales stakeholders. • Manage marketing vendors, timelines, budgets, and approvals to support efficient execution. • Collaborate cross-functionally to ensure alignment, consistency, and on-time delivery across initiatives. • Support social media promotion of GFN campaigns, content, and events in alignment with brand guidelines. • Prepare internal presentations and communications to support visibility into marketing programs and results.

• Build and execute 1:1, 1:few, and early-stage 1:many ABM programs across a focused list of Strategic accounts. • Orchestrate integrated account-based plays across LinkedIn, direct mail, paid and organic social, content hubs, email, website personalization, and field events. • Work with RevOps to operationalize intent data, account scoring, and engagement signals to support outbound and expansion efforts. • Create clear, personalized messaging, value narratives, and microsites for executive buyers including CMOs, CDOs, CTOs, CFOs, and Compliance leaders. • Partner with Field Marketing to deliver high-touch executive experiences, including curated dinners, virtual events, and DXS. • Co-build account plans with AEs to identify whitespace, engage buying groups, and move deals forward. • Support with account research, insights, messaging, and custom assets that help secure meetings and influence opportunities. • Track and report on account coverage, engagement, intent and pipeline impact. • Build dashboards that help Marketing and Sales understand what’s working and where to focus next. • Hold yourself accountable for pipeline creation, acceleration, and revenue impact. • Test new ABM approaches, executive engagement formats, and creative ideas to stand out in the market. • Continuously improve personalization, execution quality, and cross-team coordination.