Meridian Bioscience Inc.

• Identify and establish ongoing relationships at Health System’s corporate headquarters • Lead and assist the development and execution of strategies to identify new Health Systems • Serve as a product expert, providing insights and guidance on emerging trends • Facilitate the National or Regional rollout/launch of strategic Health System agreements • Provide coaching and strategic guidance to local Meridian Account Executives • Conduct Quarterly/Semi-annual Business Reviews with contracted Health Systems • Manage and report quarterly contract performance and compliance to signed contracts/agreements

• The Global Marketing Manager is responsible for driving the full product lifecycle for assigned product lines, from strategic planning through commercial execution. • This role blends upstream strategic marketing with downstream commercial marketing to ensure successful development, launch, and sustained growth of Meridian’s products globally. • The position partners cross-functionally with R&D, Sales, Finance, Operations, and Regulatory to translate market insights into actionable strategies and drive revenue performance. • This role requires strong business ownership, collaboration, and execution to achieve global growth objectives. • Own the end-to-end product lifecycle, including market assessment, product positioning, launch execution, and in-market performance optimization. • Partner with Project Management, Regulatory, and R&D to support pipeline development, business cases, and product requirements. • Lead global product launches, ensuring commercial readiness, training, forecasting, and alignment across regions. • Develop and execute global marketing plans aligned with revenue and profitability targets. • Define segmentation, targeting, positioning, and value propositions based on market insights. • Conduct market, customer, and competitive analysis to inform strategy and product direction. • Support pricing strategy and product portfolio decisions. • Develop and implement tactical marketing programs to drive demand, adoption, and revenue growth. • Partner with sales teams to enable execution through tools, messaging, and training. • Monitor KPIs (revenue, win/loss, funnel metrics) and adjust strategies accordingly. • Collaborate with Marketing Communications on campaigns, promotions, and content. • Work closely with Sales, R&D, Regulatory, Operations, Finance, and Technical Support to align priorities. • Act as product expert internally and externally. • Support KOL development and customer engagement initiatives. • Lead cross-functional teams to execute product strategies and launches. • Influence without authority across global stakeholders. • Build strong relationships with commercial teams and key customers.

• Provide strategic regulatory leadership to support the development, approval, and lifecycle management of pharmaceutical and combination drug-device products • Serve as a key regulatory partner to cross-functional teams, with a primary focus on FDA CDER interactions, IND/NDA submissions, and global regulatory strategy • Author and review INDs, NDAs, supplements, and other global regulatory submissions • Develop and deliver high-quality briefing documents, responses, and regulatory communications • Provide regulatory guidance on clinical, nonclinical, and CMC development activities • Drive combination product regulatory strategy, including coordination with FDA’s Office of Combination Products (OCP) • Advise on labeling strategy, including prescribing information and device components of combination products • Assess regulatory impact of development and post-approval changes and define appropriate regulatory pathways • Support global regulatory activities, including submissions and interactions with ex-U.S. health authorities (e.g., EMA) • Stay current on evolving regulatory requirements and translate them into actionable guidance for teams • Mentor and provide guidance to junior regulatory team members

• Own and execute downstream marketing strategy for the Immunoassay portfolio across the product lifecycle • Develop and maintain customer-facing assets • Lead go-to-market planning for new product introductions, line extensions, and portfolio updates • Translate technical and product features into clear, differentiated customer value propositions • Develop and maintain consistent portfolio messaging aligned with product strategy and brand guidelines • Ensure alignment of messaging across sales, digital, and marketing channels • Partner with Sales and Commercial teams to understand customer needs and objections • Develop tools to support the sales process, including competitive positioning, FAQs, and objection-handling materials • Support sales training initiatives related to immunoassay products • Collaborate with Digital Marketing to develop and execute integrated campaigns supporting portfolio growth • Provide content, messaging, and market insights for web, email, and other digital channels • Analyze campaign performance and customer engagement to optimize downstream efforts • Monitor market trends, customer needs, and competitive activity within the immunoassay space • Provide actionable insights to Product Management and Commercial teams to inform strategy and prioritization

• Lead global downstream marketing strategy for assigned product lines and platforms within the Diagnostics portfolio. • Translate global portfolio strategy into clear positioning, value propositions, messaging, and commercial plans. • Ensure consistent global brand and product messaging while enabling appropriate regional flexibility. • Own end-to-end lifecycle management for assigned products, from launch through growth, maturity, and end-of-life. • Partner with cross-functional teams, like Sales, R&D, Regulatory, Operations, and Clinical Affairs to incorporate customer insights, unmet needs, and commercial requirements into development and enhancement plans. • Drive post-launch optimization, line extensions, and differentiation strategies. • Lead global go-to-market planning, including launch strategy, pricing inputs, promotional planning, and commercialization readiness. • Lead the development and delivery of sales enablement tools, training materials, and launch communications in partnership with Sales and Commercial Operations. • Ensure disciplined launch execution with clear milestones, metrics, and accountability. • Leverage market research, voice-of-customer, and competitive intelligence to inform strategy and execution. • Monitor industry trends, customer workflows, and competitive dynamics across global diagnostics markets. • Translate insights into actionable recommendations for portfolio, messaging, and commercial priorities. • Serve as a key marketing partner to global and regional Sales leaders. • Collaborate closely with R&D, Clinical Affairs, Regulatory, Quality, Supply Chain, and Finance to ensure aligned commercialization. • Support strategic partnerships and distributor relationships as required, including coordination with external partners. • Lead, coach, and develop a high-performing global marketing team (Marketing managers and/or regional marketing leads). • Establish clear objectives, performance expectations, and development plans. • Foster a culture of accountability, collaboration, and continuous improvement. • Ensure all marketing activities, claims, and materials comply with regulatory, clinical, and quality requirements. • Uphold Meridian policies, ethical standards, and best practices across global markets.

• Organize, manage and work respective territory to maximize sales revenue and profitability • Maintain current business in existing accounts, identify and close new business opportunities within these accounts. • Understand and incorporate the Group Purchasing Organization, IDN, National Clinical Reference Lab and Local Healthcare Delivery Network strategy into the daily territory sale strategy and revenue growth plan. • Achieve sales plan in all Focus Product categories. • Meet weekly sales call targets to maximize sales productivity and business opportunity. • Use sales skills to determine priorities, develop territory growth plan, build account strategies and tactics to achieve territory revenue growth targets. • Use the client relationship manager (CRM) system monthly forecast tool to measure, track and plan new business opportunities. • Work collaboratively with other departments to improve the customer experience, create mutually beneficial solutions and drive sales growth. • Educate medical staff on the benefits of products. • Provide product demonstrations and support.

• Responsible for managing tasks/processes and providing expert guidance on activities related to the design, development, and clearance of new products and product modifications. • Will ensure that new products and documentation related to new product design, development, transfer, validation/verification, labeling, and regulatory submissions are compliant with applicable quality and regulatory requirements. • Serves as the department expert and advisor on specialized activities such as Pre-Submissions, 510(k) submissions, PMAs, combination device applications and post-clearance activities and projects. • Provide guidance and participate in drafting of regulatory submissions for domestic, world-wide commercialization and other business objectives. • Authors and reviews technical protocols and data in support of clinical trials, validation, verification and regulatory submissions. • Provides guidance and participates in evaluation of the regulatory impact of changes associated with product design changes and routine modifications to cleared products. • Reviews, and helps provide guidance for product labeling, including Instructions for Use (IFU/PI), to ensure adherence to applicable regulations and standards. • Provides guidance and participates in implementation of new regulations and standards. • Conducts training of new employees, reviews training documentation for co-workers to ensure compliance to regulations. • Other duties as assigned.

• Responsible for driving commercial growth, portfolio expansion, and market leadership. • Own end-to-end product lifecycle management from concept through launch, growth, and end-of-life. • Portfolio strategy aligned to growth priorities and customer needs. • Product differentiation through pricing, positioning, and portfolio optimization. • Conversion of market insights into actionable investment decisions. • Strong partnership with R&D and operations to ensure scalable and compliant solutions. • Lead pricing strategy, portfolio optimization, and profitability initiatives. • Develop and execute go-to-market strategies for new and existing products. • Create sales enablement tools and customer-facing content to drive adoption. • Track KPIs to measure downstream marketing effectiveness.

• Obtain an understanding of the assigned product categories, competition, segmentation, and the positioning of Meridian within the marketplace. • Develop annual Global Marketing Plan and execute strategies in order to meet revenue and earnings expectations. • Measure progress weekly, working closely with sales operations and finance. • Demonstrate proficiency with CRM, financial reporting systems, and other Marketing resources. • Make data driven decisions on how to improve processes to drive sales outcomes. • With Global Field input, develop and execute tactics that will drive commercial teams to achieve short- and long-term goals. • Clearly communicate objectives, segmentation, key messages, value proposition, positioning, tactics and expected follow up. • Develop and execute product marketing strategies and tactical plans to drive awareness, demand, and adoption of our products in the target market. • Conduct market research to understand customer needs, competitive landscape, and market trends, and use insights to inform product positioning and messaging. • Collaborate with cross-functional teams, including strategic marketing and commercial teams to develop product launch plans, marketing campaigns, and sales enablement materials. • Create compelling product messaging, value propositions, and positioning statements that resonate with target audiences and differentiate our products in the market.

• Responsible for selling technical diagnostic products to laboratories via telephone as part of a specialty point of care team assisting in meeting and exceeding the sales and growth goals as determined by sales management. • The position requires a high degree of organization and communication skills. • The position must provide coverage and develop the best possible market penetration to existing and prospective accounts in an assigned territory using phone calls, emails, letters, faxes, and other company resources. • Expectation is to meet and exceed sales and call goals. • Individual must be able to relocate and transition into a field representative - Account Executive (AE) or Regional Point of Care Specialist (RPOC) position within 18-24 months of being in the Inside Sales role. • Maintain thorough knowledge of competitors. • Maximize the number of sales calls per day as determined by management. • Use CRM to maintain up to date customer and territory records in accordance with company policy and procedures. • Complete and submit sales reports as required by Sales Management.