• Conduct a status-quo analysis of the existing email marketing and funnel flow • Optimize lead capture (web forms, GDPR-compliant data collection, clean data forwarding) • Build email journeys & automations: Lead → info call → next step, including keep-warm (stay-engaged) sequences for contacts with a later start date • Reactivate existing database & ensure deliverability (warm up approx. 5,000 existing contacts, maintain inbox placement) • Develop and refine lead magnets

Role Description Ser responsável por maximizar o engajamento, a retenção e o valor de longo prazo dos leads, por meio da gestão estratégica e escalável de campanhas de e-mail marketing em larga escala, conectando dados, automação e performance para potencializar os resultados de mídia programática em bases globais. Responsibilities - Planejar e executar estratégias de retenção e reativação em múltiplas bases globais de leads. - Criar e construir réguas de relacionamento complexas. - Realizar segmentações avançadas com base em comportamento, engajamento e dados transacionais. - Gerenciar disparos diários de e-mails para milhões de contatos, garantindo escala, estabilidade e performance. - Criar e otimizar fluxos de automação (onboarding, nutrição, reengajamento e winback). - Monitorar e otimizar KPIs como open rate, CTR, CTOR, bounce, unsubscribe e entregabilidade, spam rate. - Executar testes A/B contínuos de assunto, conteúdo, layout, frequência e timing. - Atuar em conjunto com times de Growth, Mídia Programática e Dados para maximizar o valor do canal. - Garantir boas práticas de compliance, reputação de domínio/IP. - Operar múltiplas campanhas simultaneamente. - Garantir a infraestrutura de email e entregabilidade. Requirements - Experiência sólida com infraestrutura de E-mail Marketing em larga escala (alto volume). - Capacidade de operar múltiplas campanhas simultaneamente, com alto nível de organização. - Forte background em retenção, lifecycle e reativação de leads. - Conhecimento prático em automação de marketing e segmentação de bases. - Experiência com análise de métricas e otimização orientada a dados. - Vivência em ambientes de mídia programática, performance ou adtech. Differentials - Experiência com bases globais e operações internacionais. - Conhecimento em deliverability avançada (warm-up, throttling, inbox placement). - Vivência com monetização via e-mail (afiliados, CPA, CPL, programmatic demand). - Experiência com ferramentas como ESPs enterprise e plataformas de automação (ex.: Braze, Salesforce Marketing Cloud, CleverTap, Sendgrid etc.). Location Remoto Contract Model Pessoa Jurídica (PJ)

Role Description Marketing Operations & Systems - Own and manage day-to-day marketing operations within HubSpot and integrated CRM platforms. - Configure and optimize marketing automation workflows, lead routing, segmentation, lifecycle stages, and campaign execution. - Maintain lead scoring, account scoring, source attribution, campaign taxonomy, and funnel tracking. - Ensure data integrity through ongoing data hygiene, field governance, list management, and documentation. - Monitor and maintain integrations between HubSpot, ZoomInfo, and other marketing technologies. - Partner with Sales Operations and Revenue Operations to ensure seamless lead handoffs and alignment across teams. Intent Data & Account-Based Marketing - Utilize ZoomInfo and other data sources to identify target accounts based on ICP, firmographic, technographic, behavioral, and intent data. - Support Account-Based Marketing (ABM) initiatives by developing targeted account lists and audience segmentation. - Collaborate with marketing and sales teams to convert intent signals into actionable campaigns and pipeline opportunities. - Monitor campaign performance and recommend optimization strategies based on engagement and conversion data. Reporting & Analytics - Develop and maintain dashboards and reports that measure marketing performance across the entire funnel, including: - Marketing Qualified Leads (MQLs) - Marketing Qualified Accounts (MQAs) - Sales Accepted Accounts (SAAs) - Sales Qualified Accounts (SQAs) - Sales Qualified Opportunities (SQOs) - Pipeline and revenue attribution - Conversion rates - Customer Acquisition Cost (CAC) - Campaign ROI - Analyze campaign effectiveness, lead quality, attribution, funnel velocity, and conversion trends. - Deliver weekly, monthly, and executive-level reports with actionable recommendations. - Translate marketing data into strategic insights that support business growth and decision-making. Process Improvement & Cross-Functional Collaboration - Develop scalable processes for campaign execution, reporting, lead management, and sales follow-up. - Improve marketing-to-sales alignment through clear lifecycle definitions, SLAs, routing rules, and feedback loops. - Identify operational inefficiencies and recommend process, technology, or data improvements. - Help establish reporting standards and maintain a single source of truth for marketing performance. - Collaborate closely with Marketing, Sales, Revenue Operations, and Leadership to optimize overall funnel performance. Qualifications - 3–5 years of experience in Marketing Operations, Revenue Operations, Demand Generation, or a similar B2B marketing role. - Hands-on experience with HubSpot administration, CRM management, marketing automation, and CRM integrations. - Experience working in a B2B sales environment, collaborating closely with Marketing, Sales, and Revenue Operations teams. - Strong understanding of lead management, lead lifecycle, attribution, campaign reporting, funnel analytics, and Account-Based Marketing (ABM). - Experience building dashboards, reports, and marketing performance analytics, with the ability to translate data into actionable business insights for leadership. - Experience with ZoomInfo or similar data enrichment platforms is highly preferred. - Strong analytical, problem-solving, organizational, and project management skills, with exceptional attention to detail and data accuracy. - Excellent written and verbal communication skills, with the ability to manage multiple priorities in a fast-paced, cross-functional environment. Technical Skills - Advanced proficiency in HubSpot, including: - Marketing Hub - CRM - Workflows - Lists and segmentation - Reporting dashboards - Lead scoring - Campaign reporting - Experience with ZoomInfo or similar intent data platforms. - Experience working with CRM platforms and marketing automation systems. - Strong Microsoft Excel or Google Sheets reporting skills. Benefits - 100% Remote Work - Enjoy the flexibility of working from anywhere! - Paid Leave - Take time off to recharge, starting upon regularization. - HMO Benefits - Comprehensive healthcare coverage as soon as you're regularized. - Government-Mandated Benefits - All statutory benefits such as SSS, PhilHealth, and Pag-IBIG are fully provided. - Fun & Collaborative Culture - Be part of a dynamic team that values creativity, innovation, and teamwork. NOTE This is a full-time employment position and NOT an Independent Contractor arrangement. It comes with government-mandated contributions and benefits. A background check is part of our hiring process and will be completed before moving to the job offer stage. We kindly ask applicants to have the necessary details ready in advance to keep things smooth and hassle-free.

• Own the ESP and the email/SMS engine. Own ActiveCampaign end-to-end — lists, segments, automations, builds, CRM tagging, webhooks, and sends; own subscription lists, imports, and segmentation; run the SMS/text campaigns. • Build the nurture and lifecycle automation. Build drip and nurture sequences (e.g., the post-capital investor sequence); document which tags fire which sequences so the logic is legible and maintainable; build webinar and event registration and confirmation flows in Zoom, Calendly, and new tools as they come online. • Protect deliverability. Own domain authentication, DNS and seed-email setup, and inbox warmups (Inbox Ally), across several domains, so the brand earns and keeps inbox placement. This is the foundation everything else rests on: large email open rates exceeding 35% opens. • Capture and route every lead. Edit and test the NFC digital-card / lead-capture system before each event; make sure capture-form consent options and checkboxes are present and correct; route captured event leads into the CRM and the right sequences; review new leads daily and trigger timely follow-up; confirm territories and define which lead goes to which rep and sequence for the Developer to build.