Role Description Ser responsável por maximizar o engajamento, a retenção e o valor de longo prazo dos leads, por meio da gestão estratégica e escalável de campanhas de e-mail marketing em larga escala, conectando dados, automação e performance para potencializar os resultados de mídia programática em bases globais. Responsibilities - Planejar e executar estratégias de retenção e reativação em múltiplas bases globais de leads. - Criar e construir réguas de relacionamento complexas. - Realizar segmentações avançadas com base em comportamento, engajamento e dados transacionais. - Gerenciar disparos diários de e-mails para milhões de contatos, garantindo escala, estabilidade e performance. - Criar e otimizar fluxos de automação (onboarding, nutrição, reengajamento e winback). - Monitorar e otimizar KPIs como open rate, CTR, CTOR, bounce, unsubscribe e entregabilidade, spam rate. - Executar testes A/B contínuos de assunto, conteúdo, layout, frequência e timing. - Atuar em conjunto com times de Growth, Mídia Programática e Dados para maximizar o valor do canal. - Garantir boas práticas de compliance, reputação de domínio/IP. - Operar múltiplas campanhas simultaneamente. - Garantir a infraestrutura de email e entregabilidade. Requirements - Experiência sólida com infraestrutura de E-mail Marketing em larga escala (alto volume). - Capacidade de operar múltiplas campanhas simultaneamente, com alto nível de organização. - Forte background em retenção, lifecycle e reativação de leads. - Conhecimento prático em automação de marketing e segmentação de bases. - Experiência com análise de métricas e otimização orientada a dados. - Vivência em ambientes de mídia programática, performance ou adtech. Differentials - Experiência com bases globais e operações internacionais. - Conhecimento em deliverability avançada (warm-up, throttling, inbox placement). - Vivência com monetização via e-mail (afiliados, CPA, CPL, programmatic demand). - Experiência com ferramentas como ESPs enterprise e plataformas de automação (ex.: Braze, Salesforce Marketing Cloud, CleverTap, Sendgrid etc.). Location Remoto Contract Model Pessoa Jurídica (PJ)

Role Description Marketing Operations & Systems - Own and manage day-to-day marketing operations within HubSpot and integrated CRM platforms. - Configure and optimize marketing automation workflows, lead routing, segmentation, lifecycle stages, and campaign execution. - Maintain lead scoring, account scoring, source attribution, campaign taxonomy, and funnel tracking. - Ensure data integrity through ongoing data hygiene, field governance, list management, and documentation. - Monitor and maintain integrations between HubSpot, ZoomInfo, and other marketing technologies. - Partner with Sales Operations and Revenue Operations to ensure seamless lead handoffs and alignment across teams. Intent Data & Account-Based Marketing - Utilize ZoomInfo and other data sources to identify target accounts based on ICP, firmographic, technographic, behavioral, and intent data. - Support Account-Based Marketing (ABM) initiatives by developing targeted account lists and audience segmentation. - Collaborate with marketing and sales teams to convert intent signals into actionable campaigns and pipeline opportunities. - Monitor campaign performance and recommend optimization strategies based on engagement and conversion data. Reporting & Analytics - Develop and maintain dashboards and reports that measure marketing performance across the entire funnel, including: - Marketing Qualified Leads (MQLs) - Marketing Qualified Accounts (MQAs) - Sales Accepted Accounts (SAAs) - Sales Qualified Accounts (SQAs) - Sales Qualified Opportunities (SQOs) - Pipeline and revenue attribution - Conversion rates - Customer Acquisition Cost (CAC) - Campaign ROI - Analyze campaign effectiveness, lead quality, attribution, funnel velocity, and conversion trends. - Deliver weekly, monthly, and executive-level reports with actionable recommendations. - Translate marketing data into strategic insights that support business growth and decision-making. Process Improvement & Cross-Functional Collaboration - Develop scalable processes for campaign execution, reporting, lead management, and sales follow-up. - Improve marketing-to-sales alignment through clear lifecycle definitions, SLAs, routing rules, and feedback loops. - Identify operational inefficiencies and recommend process, technology, or data improvements. - Help establish reporting standards and maintain a single source of truth for marketing performance. - Collaborate closely with Marketing, Sales, Revenue Operations, and Leadership to optimize overall funnel performance. Qualifications - 3–5 years of experience in Marketing Operations, Revenue Operations, Demand Generation, or a similar B2B marketing role. - Hands-on experience with HubSpot administration, CRM management, marketing automation, and CRM integrations. - Experience working in a B2B sales environment, collaborating closely with Marketing, Sales, and Revenue Operations teams. - Strong understanding of lead management, lead lifecycle, attribution, campaign reporting, funnel analytics, and Account-Based Marketing (ABM). - Experience building dashboards, reports, and marketing performance analytics, with the ability to translate data into actionable business insights for leadership. - Experience with ZoomInfo or similar data enrichment platforms is highly preferred. - Strong analytical, problem-solving, organizational, and project management skills, with exceptional attention to detail and data accuracy. - Excellent written and verbal communication skills, with the ability to manage multiple priorities in a fast-paced, cross-functional environment. Technical Skills - Advanced proficiency in HubSpot, including: - Marketing Hub - CRM - Workflows - Lists and segmentation - Reporting dashboards - Lead scoring - Campaign reporting - Experience with ZoomInfo or similar intent data platforms. - Experience working with CRM platforms and marketing automation systems. - Strong Microsoft Excel or Google Sheets reporting skills. Benefits - 100% Remote Work - Enjoy the flexibility of working from anywhere! - Paid Leave - Take time off to recharge, starting upon regularization. - HMO Benefits - Comprehensive healthcare coverage as soon as you're regularized. - Government-Mandated Benefits - All statutory benefits such as SSS, PhilHealth, and Pag-IBIG are fully provided. - Fun & Collaborative Culture - Be part of a dynamic team that values creativity, innovation, and teamwork. NOTE This is a full-time employment position and NOT an Independent Contractor arrangement. It comes with government-mandated contributions and benefits. A background check is part of our hiring process and will be completed before moving to the job offer stage. We kindly ask applicants to have the necessary details ready in advance to keep things smooth and hassle-free.

• Own the ESP and the email/SMS engine • Build the nurture and lifecycle automation • Protect deliverability • Capture and route every lead

Role Description Coalition Technologies is seeking a detail-oriented, analytical, and creative Remote Email Marketing Specialist to develop, execute, optimize, and manage high-performing email marketing campaigns for a diverse portfolio of clients. This role is ideal for someone with experience in email automation, lifecycle marketing, CRM platforms, HTML email development, A/B testing, deliverability, and marketing analytics. As an Email Marketing Specialist, you will: - Create and optimize promotional, transactional, and automated email campaigns. - Collaborate with designers, copywriters, and digital marketing teams to drive customer engagement and business growth. Qualifications - Strong proofreading, editing, and quality assurance skills. - Experience planning and executing email marketing campaigns for clients or organizations. - Experience creating automated email journeys, drip campaigns, lifecycle marketing campaigns, and customer segmentation strategies. - Strong understanding of email marketing best practices, including targeting, responsive design, personalization, deliverability, A/B testing, performance measurement, and CAN-SPAM compliance. - Ability to write marketing copy for multiple industries while maintaining each client's unique brand voice. - Strong analytical and quantitative skills with the ability to use campaign data to improve performance. - Passion for optimization, testing, and data-driven marketing. - Ability to work independently, solve problems proactively, and manage multiple priorities. - Excellent organizational skills and exceptional attention to detail. - Excellent written, verbal, and interpersonal communication skills. - Experience with email marketing platforms such as Klaviyo, Omnisend, Mailchimp, or similar platforms. - Experience with CRM and marketing automation platforms such as Salesforce, HubSpot, Drip, or similar systems. - Experience customizing email templates within CMS and eCommerce platforms such as BigCommerce, Shopify, or WordPress. - Availability to work 40 hours per week, Monday through Friday, 9:00 a.m. to 6:00 p.m. Pacific Time. - Ability to maintain strict confidentiality and discretion. Requirements - Planning, building, scheduling, testing, and deploying one-time, recurring, triggered, and dynamic email campaigns. - Developing and executing email marketing strategies across the customer lifecycle, including promotional, transactional, and automated campaigns. - Participating in client meetings and collaborating with internal teams to ensure successful campaign execution. - Maintaining high client satisfaction through timely, accurate, and high-quality campaign delivery. - Building and managing A/B testing programs to improve engagement, conversions, deliverability, and campaign performance. - Performing quality assurance reviews to ensure campaigns are error-free before deployment. - Troubleshooting technical issues related to HTML email templates, list segmentation, dynamic content, and campaign execution. - Building complex automated workflows, customer journeys, drip campaigns, and trigger-based email programs. - Continuously optimizing email campaigns through testing of creative, messaging, cadence, offers, audience targeting, and personalization. - Collaborating with Digital Producers and Copy Strategists to improve branding, messaging, design, and campaign effectiveness. - Monitoring email deliverability, sender reputation, data hygiene, and CAN-SPAM compliance. - Defining business and technical requirements for automated email journeys, triggers, segmentation, and personalization. - Analyzing campaign performance, customer behavior, and engagement metrics to identify optimization opportunities. - Deploying and reviewing test emails across multiple email clients and internet service providers to ensure quality and compatibility. - Maintaining email marketing standards, including opt-in/opt-out processes, responsive design, HTML quality, formatting, and deliverability best practices. - Participating in strategy meetings, occasional client presentations, and ongoing campaign planning. - Staying current with email marketing trends, platform updates, and industry best practices. Benefits - 100% remote work with a company that has supported remote team members for more than a decade. - Competitive profit-sharing bonus plan, with up to 50% of company profits paid to full-time employees each month. - Competitive Paid Time Off plan that supports work-life balance. - Subsidized gym memberships. - Medical, dental, vision, and life insurance packages for eligible US-based team members. - International Health Insurance Reimbursement Program for eligible international team members. - Device upgrade and learning reimbursement programs. - Career development plans with clearly defined goals and rewards. - Additional job-specific incentives and bonuses. Company Description Coalition Technologies is a fully remote company. Our team works remotely with the support of time tracking software, structured communication, and a company culture designed to help remote team members succeed. We have supported remote team members for more than a decade and welcome qualified applicants from around the world.