DYGITIZED® - the digital experts network

• Bewertung und Auswahl von Materialstamm-Daten als Grundlage für eine Agentic-AI-Lösung • Master Data Architecture im Kontext Materialstamm aufsetzen bzw. schärfen • Identifikation und Strukturierung der „schwierigen Fälle" im Material Creation Process • Fachliche Begleitung des Order-Management-/Material-Creation-Prozesses aus MDM-Sicht

• Shape and refine requirements for existing and new B2B products together with the business unit and the Product Owner (PO) • Facilitate and structure strategy processes related to the further development of the B2B product portfolio • Navigate complex stakeholder constellations confidently — including proactive expectation management with a demanding PO • Bring the UX perspective into strategy and requirements discussions without diving into hands-on operational design • Create clarity, structure, and transparency: present options, advocate recommendations, and drive decisions

• Development of a master template for Google Slides – including a fully designed Company Deck and Sales Deck (content exists and needs to be migrated into the new design) • Concepting and building reusable templates for LinkedIn posts, webinar promotions, mailings and case studies • Transferring existing whitepaper and brochure layouts into the new brand identity (CI), with a focus on independent editability (Canva) • Print materials for the industry’s flagship event in September: trade show booth concept, roll-ups, back wall, brochures, giveaways • Close coordination with the marketing team and ad-hoc consulting on creative details

• Final artwork (artworking) & finalization • Creation and preparation of print-ready files (print & digital) • Ensure brand / corporate design (CI/CD) compliance, typography, imagery and layout quality • Quality control through to final delivery (including preflight checks) • Adapt lead campaigns to various retail formats and channels (e.g., POS, OOH, social, display, dealer websites) • Scale assets into different formats, sizes and variants • Ensure consistent brand representation across all touchpoints • Close coordination with creative, consulting/account teams and project management • Independently implement adaptations based on existing templates and layout systems • Contribute to modular asset systems for efficient campaign production • Ensure efficient workflows and structured file/data storage • Manage versioning, revision cycles and approval processes • Support the development and refinement of templates and production standards

• Insights-Artikel schreiben • Experteninterviews begleiten • Inhalte strategisch einordnen • LinkedIn-Content für interne Experten • Content-Bausteine weiterdenken

• Technical SEO audit & ongoing monitoring: Core Web Vitals, crawl errors, indexing status, rendering • Keyword research and strategy focused on Switzerland & Liechtenstein – intent, gap analysis, competitor analysis in a B2B consulting environment • On-page optimization: title tags, meta descriptions, heading structure, internal linking, schema markup – implemented directly in a custom-coded WordPress • Close collaboration with the internal team (4 people) and coordination with the web agency for technical implementations • Prioritized SEO roadmap: quick wins and strategic initiatives clearly documented and communicated

• Shopware development (primary focus) — design and implementation of Shopware 6 plugins, custom entities and B2B-specific features • Further development and maintenance of existing shop features — performance, checkout flows, product presentation • Technical implementation of PIM integrations: product data import, attribute mapping, media synchronization via the Shopware API • Ensuring stable shop operations: CI/CD pipelines, deployments, monitoring, updates • Contributing to test automation — unit, integration and end-to-end tests for business-critical processes • Evaluation and, where applicable, implementation of headless/API-first approaches (e.g., Shopware Frontends, composable commerce) • Evaluation of AI/LLM solutions for automation (product copy, intelligent search, data quality checks)

• Steuerung und Koordination eines Teams aus UX, UI und Strategie im laufenden Betrieb • Führung und Weiterentwicklung der Kundenbeziehung mit E.ON UK (Marktebene, nicht Headquarter) • Übernahme und strukturierte Übergabe laufender Projekte von einer internen PM • Planung und Umsetzung verschiedener digitaler Projekte (Web Applications, Apps, Digital Experiences) • Abstimmung mit UK-seitigen Stakeholdern – ausschließlich auf Englisch • Budgetverfolgung, Zeitplanung und Qualitätssicherung auf Projektebene • Inhaltliche Beratung des Kunden zu digitalen Lösungen und Best Practices

• Development and implementation of an AI-driven Single Page Application (web app) • Close collaboration with another frontend developer, UX/UI designer, tech lead and QA • Implementation of requirements from the product backlog (agile methodology, rapid prototyping) • Coordination with the AI Product Owner on technical requirements • Quality assurance and code reviews within the team • Iterative development and optimization of the application up to Go-Live

• Planning, setup and optimization of paid social campaigns • Campaign management across relevant platforms such as Meta, LinkedIn and TikTok • Support for Google Ads and programmatic display campaigns • Development of efficient campaign structures and testing setups • Budget management and performance optimization • Setup and monitoring of tracking and analytics • Creation of performance reports and derivation of actionable recommendations • Collaboration with the agency creative team to make optimal use of existing assets