• You'll refine approved campaign briefs into workback plans, write campaign copy, and run multi-channel campaigns across paid and organic channels, including social, lifecycle, adoption, cross-sell, and partner campaigns. • You'll coordinate agencies and contributors, keep webinars and follow-up on track, and make sure content gets repurposed and distributed well beyond its first send. • You'll have real input into how campaigns, audiences, and messaging come together, and real exposure to cross-functional leaders across Sales and Client Success.

• Develop and execute integrated marketing campaigns that drive brand awareness, demand generation, and customer acquisition. • Conduct market research to identify target audiences, customer needs, competitive positioning, and emerging market trends. • Analyze customer insights and market data to develop audience segmentation and targeted messaging. • Create and support marketing content, campaigns, promotional initiatives, and product marketing materials across digital, email, social media, and other channels. • Monitor and analyze marketing performance metrics, campaign KPIs, and ROI to continuously optimize marketing effectiveness. • Collaborate with Product, Sales, Customer Success, and other cross-functional teams to align marketing strategies with business objectives. • Support product launches by developing go-to-market messaging and promotional plans. • Utilize CRM and marketing automation platforms to execute campaigns, track engagement, and measure campaign performance. • Develop and analyze customer surveys and feedback to better understand customer behaviors, preferences, and market opportunities. • Recommend improvements to marketing programs based on campaign results, analytics, and industry best practices.

Role Description - Client Strategy & Growth - Own end-to-end client strategy — from shop structure and product selection to creator, media, and campaign planning. - Develop quarterly growth plans and align them with GMV, contribution margin, and brand goals. - Lead weekly client standups and quarterly reviews; communicate results with clarity and confidence. - Identify new opportunities (creator programs, promos, partnerships) that strengthen brand performance. - Team Leadership & Execution Oversight - Manage your pod’s day-to-day workflow with your Associate Strategist; ensure smooth coordination across creative, community, and operations. - Set clear expectations and priorities for the week; monitor Command Center hygiene. - Ensure all deliverables meet quality and timeliness standards; resolve blockers quickly and decisively. - Maintain consistent communication across the TTS department and escalate structural issues when patterns emerge. - Client Relationship Management - Serve as the single point of contact for your assigned brands. - Keep clients informed, never surprised — recap meetings, flag risks, and document decisions. - Translate client feedback into clear actions and manage expectations with honesty and professionalism. - Protect client trust by maintaining confidentiality and follow-through. - Performance & Reporting - Own performance results across shop, creator, and ad metrics; track progress weekly. - Deliver actionable insights: what worked, what didn’t, and what’s next. - Review GMV, contribution margin, and conversion data with your Associate Strategist and Media Buyer weekly. - Present clean, digestible reports that tell the story behind the numbers. - Cross-Department Collaboration - Partner with Ops on new client onboarding, shop health, and system setup. - Work with Creative and Community to ensure content aligns with brand positioning and sales strategy. - Collaborate with Media to align ad strategy with organic momentum and creator performance. - Contribute ideas for process and system improvements to the Head of TTS. Decision Rights - Full ownership of client strategy, communication, and performance decisions. - Authority to approve budgets, campaign scopes, and creator selections within the client’s agreed parameters. - Delegation rights across pod roles; may reassign internal priorities to maintain flow. - Escalation required for: - Any budget change >10% - Strategic pivots affecting staffing or contract scope - Sensitive client escalations (legal, ethical, or reputational risk) Key Metrics for Success - Client Health Score ≥ 80% (based on satisfaction, communication, retention, and performance) - Portfolio CM target met or exceeded (as defined per client) - Pod execution rate ≥ 90% (on-time vs. planned tasks) - Average task turnaround time ≤ 48 hours (across pod deliverables) - Documentation accuracy ≥ 95% (client notes, recaps, reports) - Creator performance: 70%+ of Spark assets meet or exceed benchmark GMV per post Cadence - Daily: Slack check-ins, pod task alignment, issue triage. - Weekly: Client meeting, pod retro, and cross-functional sync. - Monthly: Growth reporting and campaign retros. - Quarterly: Strategic review and planning with Head of TTS.

Growth Hacker Serbia About the Role Were looking for a Growth Hacker to join Improvados Marketing team. This is a hands-on execution role - not a strategy role. Youll own campaigns end-to-end, move fast, and use AI as your main unfair advantage. Were not looking for someone to manage processes or brief agencies. Were looking for someone who gets their hands dirty, ships fast, and uses AI to multiply their output. If youve been in marketing long enough to know what actually moves the needle - and youre the type whod rather build the thing than write a spec for it - youll fit right in. What youll do - Launch, run, and optimize paid acquisition campaigns across LinkedIn, Google, programmatic, and emerging AI-native channels - hands-on, no handoffs - Build AI-powered workflows that replace manual work: copy generation, audience segmentation, enrichment, reporting - Generate pipeline from targeted account lists (ABM approach) - from signal to sequence, fast - Experiment with new growth channels; kill what doesnt work, scale what does - Use AI tools (Claude, ChatGPT, Clay, n8n, etc.) to enrich and qualify leads before they hit sales - Analyze funnel performance, surface insights, and act on them without waiting to be asked Requirements - You use AI tools every day - not to experiment, but to actually do the job: write copy, build workflows, research, analyze - 5+ years of hands-on experience in performance, growth, or demand gen marketing - Youve launched and optimized paid campaigns yourself (not just managed agencies) - Strong analytical skills - comfortable with attribution, funnel metrics, and dashboards - B2B SaaS experience - Advanced English (written and spoken) - Experience with programmatic / ABM tools (6sense, Demandbase, or similar) Nice to have - Prior team or project management experience - you know how to coordinate, even if thats not your main job here - Hands-on with Clay, n8n, Make, Apollo, or similar automation/enrichment tools - Basic scripting (Python, SQL) - enough to pull data or automate a task - Familiarity with the MarTech/analytics space Youll thrive here if you - Youre senior enough to set the direction, but still enjoy doing the work yourself - Default to "Ill figure it out" rather than "can someone show me" - Move fast and feel frustrated when processes slow things down - See AI as a way to do the work of three people, not a novelty - Dont need a manager to tell you what to prioritize What We Offer - Remote-first environment - Strong product/market fit: marketing data product for US-based enterprises - 20 working days of PTO per year - US holidays and additional days off - Professional development reimbursement