SocialCommerceClub

Role Description - Client Strategy & Growth - Own end-to-end client strategy — from shop structure and product selection to creator, media, and campaign planning. - Develop quarterly growth plans and align them with GMV, contribution margin, and brand goals. - Lead weekly client standups and quarterly reviews; communicate results with clarity and confidence. - Identify new opportunities (creator programs, promos, partnerships) that strengthen brand performance. - Team Leadership & Execution Oversight - Manage your pod’s day-to-day workflow with your Associate Strategist; ensure smooth coordination across creative, community, and operations. - Set clear expectations and priorities for the week; monitor Command Center hygiene. - Ensure all deliverables meet quality and timeliness standards; resolve blockers quickly and decisively. - Maintain consistent communication across the TTS department and escalate structural issues when patterns emerge. - Client Relationship Management - Serve as the single point of contact for your assigned brands. - Keep clients informed, never surprised — recap meetings, flag risks, and document decisions. - Translate client feedback into clear actions and manage expectations with honesty and professionalism. - Protect client trust by maintaining confidentiality and follow-through. - Performance & Reporting - Own performance results across shop, creator, and ad metrics; track progress weekly. - Deliver actionable insights: what worked, what didn’t, and what’s next. - Review GMV, contribution margin, and conversion data with your Associate Strategist and Media Buyer weekly. - Present clean, digestible reports that tell the story behind the numbers. - Cross-Department Collaboration - Partner with Ops on new client onboarding, shop health, and system setup. - Work with Creative and Community to ensure content aligns with brand positioning and sales strategy. - Collaborate with Media to align ad strategy with organic momentum and creator performance. - Contribute ideas for process and system improvements to the Head of TTS. Decision Rights - Full ownership of client strategy, communication, and performance decisions. - Authority to approve budgets, campaign scopes, and creator selections within the client’s agreed parameters. - Delegation rights across pod roles; may reassign internal priorities to maintain flow. - Escalation required for: - Any budget change >10% - Strategic pivots affecting staffing or contract scope - Sensitive client escalations (legal, ethical, or reputational risk) Key Metrics for Success - Client Health Score ≥ 80% (based on satisfaction, communication, retention, and performance) - Portfolio CM target met or exceeded (as defined per client) - Pod execution rate ≥ 90% (on-time vs. planned tasks) - Average task turnaround time ≤ 48 hours (across pod deliverables) - Documentation accuracy ≥ 95% (client notes, recaps, reports) - Creator performance: 70%+ of Spark assets meet or exceed benchmark GMV per post Cadence - Daily: Slack check-ins, pod task alignment, issue triage. - Weekly: Client meeting, pod retro, and cross-functional sync. - Monthly: Growth reporting and campaign retros. - Quarterly: Strategic review and planning with Head of TTS.

Role Description We are looking for an experienced Google Media Buying Specialist to manage, optimize, and scale paid advertising campaigns for high-value DTC clients. This role is responsible for driving profitable new customer acquisition through Google Ads, ensuring campaigns meet or exceed CPA targets, and systematically scaling client ad spend. The ideal candidate has strong agency experience, a deep understanding of performance marketing, and a proven track record of managing multiple client accounts with significant monthly media budgets. Key Responsibilities - Campaign Management & Optimization - Manage, optimize, and scale Google Ads campaigns across Search, Shopping, Performance Max, YouTube, Display, and other relevant Google placements. - Ensure at least 80% of campaigns meet or exceed CPA targets through ongoing performance monitoring and optimization. - Conduct regular performance reviews, data analysis, and campaign audits to identify opportunities for improved efficiency and growth. - Own day-to-day campaign performance, including bids, budgets, targeting, creative inputs, feed strategy, and testing plans. - Proactively identify issues, trends, and opportunities across client accounts. - Client Portfolio Management - Manage a portfolio of approximately 6–12 clients at a time. - Oversee monthly advertising budgets ranging from $50,000 to $500,000 per month. - Partner with internal teams to align paid media strategy with each client’s broader growth goals. - Communicate performance insights, strategic recommendations, and scaling opportunities clearly and confidently. - Scaling Client Ad Spend - Support consistent client growth by increasing ad spend by a minimum of 20% month-over-month, where performance targets are being met. - Scale budgets weekly once campaign efficiency and profitability are maintained. - Build clear scaling plans that balance aggressive growth with CPA, ROAS, MER, and profitability targets. - Identify new campaign structures, audience opportunities, keyword expansions, creative tests, and budget allocation strategies to unlock scale. - AI, Automation & Reporting - Evaluate and deploy AI tools to improve efficiency across bid optimization, budget allocation, audience segmentation, reporting, and campaign analysis. - Use automated reporting and analytics tools to generate real-time insights and reduce manual workload. - Leverage AI-driven data analysis to identify trends, improve campaign targeting, and optimize CPA outcomes. - Continuously improve systems and workflows to increase account management capacity without sacrificing performance quality. Qualifications - 3–5+ years of agency experience managing paid media campaigns, with a strong focus on Google Ads. - Proven experience managing a portfolio of 6–12 clients simultaneously. - Experience managing monthly media budgets between $50,000 and $500,000. - Strong hands-on experience with Google Ads, including Search, Shopping, Performance Max, YouTube, and Display. - Demonstrated ability to optimize campaigns toward CPA, ROAS, MER, CAC, and profitable new customer acquisition targets. - Experience scaling ad spend while maintaining or improving performance efficiency. - Strong analytical skills and comfort working with performance data, reporting dashboards, and attribution tools. - Experience working with DTC, ecommerce, or high-growth consumer brands. - Ability to communicate performance insights and strategic recommendations clearly to internal teams and clients. Nice to Have - Experience with Shopify, GA4, Google Merchant Center, Triple Whale, Northbeam, or similar analytics platforms. - Experience with feed optimization and Shopping/PMax campaign structure. - Familiarity with creative testing frameworks for paid media. - Experience using AI tools for reporting, analysis, forecasting, or media buying optimization. Success in this role will be measured by: - At least 80% of campaigns meeting or exceeding CPA targets. - Consistent and profitable client ad spend growth. - Minimum 20% month-over-month spend increase where campaign efficiency supports scaling. - Strong client retention and account performance. - Clear, proactive communication with internal teams and clients. - Improved operational efficiency through automation and AI-enabled workflows. Ideal Candidate Profile You are a performance-driven media buyer who knows how to balance efficiency with scale. You are comfortable owning a portfolio of high-value clients, digging into data, making fast optimization decisions, and building clear growth plans. You understand that strong media buying is both analytical and strategic — and you are excited by the challenge of helping ecommerce brands acquire customers profitably at scale. You thrive in an agency environment, can manage multiple priorities at once, and are confident working with meaningful monthly ad budgets. You are proactive, detail-oriented, and constantly looking for ways to improve performance, systems, and client outcomes. Role Goal Support the DTC department’s objective of scalable growth for high-value clients by driving profitable customer acquisition through Google paid advertising.

Role Description The Senior Strategist leads our largest VIP accounts while serving as a cultural and technical pillar for the Strategy department. Beyond driving GMV for high-value brands, this role is dedicated to elevating the entire team through active mentorship, specialized training, and the continuous codification of TikTok Shop best practices. Qualifications - 5+ years in performance marketing (agency or in-house) - 5+ years in client-facing roles managing paid media accounts - Strong background with Facebook, Google Ads, and performance analytics - Proven experience managing clients spending $100K+/month - Experience managing 5–10+ accounts concurrently - Ability to lead a small team and delegate tasks effectively - Data-driven mindset and strong command of eComm metrics (MER, CAC, AOV, LTV) - Excellent written and verbal English communication - Proactive, independent, and motivated to find solutions - Entrepreneurial approach—you take ownership of outcomes Requirements - Serve as the primary point of contact for clients - Develop and maintain deep understanding of client goals, audiences, and margins - Own onboarding, strategy, execution roadmap development, and performance planning - Build trust and deliver clarity through proactive, transparent communication - Oversee paid media strategy across Meta, Google, TikTok, and YouTube, including whitelisting campaigns - Collaborate with media buyers to ensure campaigns scale profitably - Identify opportunities for account expansion and upsell services - Stay hands-on when needed—able to jump into platform execution when required - Partner with designers and copywriters to brief and iterate on ad creative - Use performance data and customer insights to inform creative direction - Test UGC, graphic, and video, and landing page variants to improve conversion rates - Utilize creator content from TikTok Shop across multiple platforms - Own weekly/monthly reporting, focusing on clear KPI delivery and ROI context - Translate complex performance data into clear, actionable insights for clients - Adjust strategies based on performance trends and testing results - Work within a cross-functional pod (media buyer, designer, and CRO specialist, as well as TikTok Shop Strategists) - Delegate effectively while ensuring high execution standards - Collaborate with leadership to improve team process, velocity, and output - Lead internal strategy reviews and platform learning sessions - Stay up-to-date on industry changes (iOS updates, platform shifts, etc.) - Test and document new tactics, tools, and creative formats Benefits - Daily: Slack check-ins, pod task alignment, issue triage. - Weekly: Client meeting, pod retro, and cross-functional sync, Team Training Session (Lead), and Leadership sync with the Head of TTS. - Monthly: Growth reporting and campaign retros. - Quarterly: Strategic review and planning with Head of TTS.

Role Description The Senior Strategist leads our largest VIP accounts while serving as a cultural and technical pillar for the Strategy department. Beyond driving GMV for high-value brands, this role is dedicated to elevating the entire team through active mentorship, specialized training, and the continuous codification of TikTok Shop best practices. Responsibilities - VIP Client Strategy & Growth - Own end-to-end client strategy — from shop structure and product selection to creator, media, and campaign planning. - Develop quarterly growth plans and align them with GMV, contribution margin, and brand goals. - Lead weekly client standups and quarterly reviews; communicate results with clarity and confidence. - Identify new opportunities (creator programs, promos, partnerships) that strengthen brand performance. - Team Training & Mentorship (Specialization) - Weekly Team Training: Develop and lead weekly departmental training sessions to sharpen the collective skills of the Strategist and Associate Strategist cohort. - Best Practice Codification: Stay at the bleeding edge of TikTok Shop updates and ensure "what’s working now" is documented and communicated across the team. - Peer Mentorship: Serve as a mentor to Junior and Mid-level Strategists, providing guidance on complex account issues and professional development. - Oversight & Quality: Partner with the Head of TikTok Shop to ensure best practices are not just taught, but actively enforced and visible in the work produced by the department. - Team Leadership & Execution Oversight - Manage your pod’s day-to-day workflow with your Associate Strategist; ensure smooth coordination across creative, community, and operations. - Set clear expectations and priorities for the week; monitor Command Center hygiene. - Ensure all deliverables meet quality and timeliness standards; resolve blockers quickly and decisively. - Maintain consistent communication across the TTS department and escalate structural issues when patterns emerge. - Client Relationship Management - Serve as the single point of contact for your assigned brands. - Keep clients informed, never surprised — recap meetings, flag risks, and document decisions. - Translate client feedback into clear actions and manage expectations with honesty and professionalism. - Protect client trust by maintaining confidentiality and follow-through. - Performance & Reporting - Own performance results across shop, creator, and ad metrics; track progress weekly. - Deliver actionable insights: what worked, what didn’t, and what’s next. - Review GMV, contribution margin, and conversion data with your Associate Strategist and Media Buyer weekly. - Present clean, digestible reports that tell the story behind the numbers. - Cross-Department Collaboration - Partner with Ops on new client onboarding, shop health, and system setup. - Work with Creative and Community to ensure content aligns with brand positioning and sales strategy. - Collaborate with Media to align ad strategy with organic momentum and creator performance. - Contribute ideas for process and system improvements to the Head of TTS. Decision Rights - Full ownership of client strategy, communication, and performance decisions. - Authority to approve budgets, campaign scopes, and creator selections within the client’s agreed parameters. - Delegation rights across pod roles; may reassign internal priorities to maintain flow. - Escalation required for: - Any budget change >10% - Strategic pivots affecting staffing or contract scope - Sensitive client escalations (legal, ethical, or reputational risk) Key Metrics for Success - Client Health Score ≥ 80% (based on satisfaction, communication, retention, and performance) - Portfolio CM target met or exceeded (as defined per client) - Pod execution rate ≥ 90% (on-time vs. planned tasks) - Average task turnaround time ≤ 48 hours (across pod deliverables) - Documentation accuracy ≥ 95% (client notes, recaps, reports) - Creator performance: 70%+ of Spark assets meet or exceed benchmark GMV per post Cadence - Daily: Slack check-ins, pod task alignment, issue triage. - Weekly: Client meeting, pod retro, and cross-functional sync, Team Training Session (Lead), and Leadership sync with the Head of TTS. - Monthly: Growth reporting and campaign retros. - Quarterly: Strategic review and planning with Head of TTS.

Role Description To build, lead, and scale a high-efficiency TikTok Shop (TTS) engine. You are responsible for the collective performance, profitability, and operational excellence of all TTS pods. Your primary objective is to maintain a 70% Gross Margin standard, ensuring the department scales through superior systems and automation rather than just headcount. As the Head of TikTok Shop, you sit at the intersection of Strategy, Leadership, and Profitability. You don't just manage people; you manage the "Product" of our service. You are the architect of the TTS playbook, the mentor to the Strategists, and the guardian of the department’s bottom line. With a 70% margin target, your role is heavily focused on operational leverage: identifying where human effort can be replaced by SOPs, AI, or specialized offshore support to keep delivery costs low and quality high. What You’ll Own - Departmental Strategy & Standards - The Playbook: Develop and refine the "TTS Way"—the standardized methodology for shop structure, creator scaling, and ad integration. - Efficiency Audits: Conduct regular "Pod Audits" to ensure Command Center hygiene and identify "labor leaks" where pods are over-servicing beyond the scope. - Innovation: Stay 6 months ahead of TikTok platform changes to bake them into the team’s workflow before they become disruptions. - Pod Performance & Economics (The 70% Standard) - Margin Optimization: Own the P&L for the TTS department. Ensure pods operate at a 70% Gross Margin by optimizing staffing ratios and reducing "rework." - Performance Oversight: Monitor the 90% execution rate across all pods; intervene when pods fall behind on SLAs or client KPIs. - Resource Planning: Work with the Head of Service Delivery to forecast capacity and trigger hiring only when utilization hit thresholds that threaten the 70% margin. - Leadership & Talent Development - Management: Direct management of Strategists. Conduct weekly 1:1s focused on portfolio health, margin maintenance, and professional growth. - Training: Bridge the gap between Associate and Strategist roles, ensuring a clear "bench" of talent ready for promotion. - Hiring: Lead the technical interview process for new TTS hires, ensuring they can operate within a high-output, system-driven environment. - High-Stakes Client Success - Escalation Lead: Act as the primary point of contact for "Code Red" client situations, developing save plans and navigating sensitive renewals. - Strategic Advisory: Join quarterly business reviews (QBRs) for top-tier clients to provide executive-level confidence and expansion ideas. - Churn Mitigation: Maintain the Logo Churn target of <2%, conducting post-mortems on every lost account to improve the system. - Systems & Automation Partnership - Leverage: Identify delivery bottlenecks and partner with Ops/Dev to automate or "SaaSify" manual tasks (e.g., automated reporting, creator outreach scripts). - Visibility: Ensure dashboards exist so delivery health and pod margins are visible weekly and actionable daily. Key Metrics for Success (KPIs) - Average Pod Gross Margin: ≥ 70% (Quarter average across all pods) - Net Revenue Retention (NRR): ≥ 85% - Monthly Logo Churn: ≤ 2.0% - Department Execution Rate: ≥ 90% (On-time tasks across all pods) - Utilization Rate: 80–85% (Balanced for peak margin without burnout) Decision Rights - Strategic: Full authority over departmental SOPs and "The TTS Playbook." - Personnel: Authority to reassign team members between pods to balance workload or protect the 70% margin goal. - Financial: Approval of pod-level resource spends (freelancers, tools) provided the 70% margin threshold is maintained. Escalation Required for: - Any structural change that drops pod margins below 65% - Budget changes >20% at the department level - Termination of key personnel You’ll Thrive Here If You... - Have successfully scaled high-volume TikTok Shop accounts and understand the "pain points" of the platform. - Think in Systems: You see a manual task and immediately think about how to automate it to save margin. - Are a "Manager-Doer" who can lead a high-level strategy meeting and then audit a pod’s time-tracking or task efficiency. - Are obsessed with the Economics of Service—understanding how time and talent translate to profit.

What You’ll Own 1. Program Management & Pod Operations - Maintain the Command Center daily — updating task status, owners, and next steps. - Prioritize and sequence deliverables so campaigns move forward without friction. - Run a daily Hot List of blockers and ensure each one has an owner and ETA. - Proactively identify process bottlenecks and suggest improvements. 2. Meeting Operations & Communication - Prep meeting agendas, capture structured notes, and summarize decisions + follow-ups. - Publish clear daily EOD summaries (3 wins, 3 risks, 3 next actions). - Support client standups and internal calls when strategist coverage is needed. 3. Documentation & SOPs - Translate strategist frameworks and workflows into clear, reusable SOPs. - Maintain a monthly SOP change log and archive outdated versions. - Identify repeatable processes and document them to support scale. 4. Creator & Campaign Support - Maintain the creator pipeline — track stages, sampling status, Spark Code progress, and GMV. - Prepare creator briefs, message drafts, and campaign one-pagers. - Coordinate listings, PIDs, and sample logistics with virtual admins and ops. - Step into short-term strategist coverage during spikes or absences, maintaining the integrity of approved strategy and budget. 5. Reporting & Scorecards - Update weekly dashboards (Shop, Ads, Creator). - Report key performance notes — wins, risks, and next actions. - Surface insights that help the pod and strategist make smarter decisions. Your Rhythm Daily: Command Center hygiene, EOD summaries, resolve blockers. Weekly: Retro + priorities with strategist, creator/content board updates, ad snapshot (spend, ROAS, top creatives). Monthly: SOP reviews and documentation updates. Decision Rights Prioritize pod sprints and task sequencing within approved strategy. Adjust timelines by up to 3 business days to maintain flow (escalate if strategic). Communicate directly with clients for recaps or updates; escalate anything tied to scope, budget, or strategy. We thank all applicants for applying, but only successful candidates will be contacted.