Role Description Infosys BPM is seeking a senior marketing operator to help accelerate growth and improve execution across our AI-Ready Data Center business. We are looking for an experienced digital marketing leader who combines strategic judgment with operational rigor. The ideal candidate can quickly assess a complex environment, establish a clear point of view, and drive execution through existing teams, agencies, and stakeholders. Success will depend less on direct ownership of campaigns and more on the ability to influence, align, and improve how work gets done across a matrixed organization. This person will improve the effectiveness, speed, and impact of AI-Ready Data Center marketing by strengthening digital strategy, campaign execution, cross-functional coordination, and operating discipline. This individual will act as a force multiplier for the existing team by bringing an outside perspective, identifying opportunities for improvement, and helping teams execute with greater focus and accountability. - Digital Growth Strategy & Activation - Assess current digital marketing plans, programs, and investments. - Identify opportunities to improve audience strategy, channel mix, campaign architecture, and performance. - Provide direction to internal media, digital, web, and campaign teams. - Recommend high-impact experiments and optimization opportunities. - Ensure programs align to business objectives and pipeline outcomes. - Cross-Functional Leadership - Drive alignment across marketing, product marketing, web, content, analytics, field marketing, agency partners, and other stakeholders. - Translate business priorities into executable plans. - Establish clear priorities, milestones, and accountability. - Proactively identify and remove execution barriers. - Strategic Advisory - Bring an outside-in perspective on modern B2B marketing best practices. - Challenge assumptions and provide clear recommendations. - Help leadership prioritize investments and focus resources on the highest-impact opportunities. - Serve as a trusted partner to marketing leadership. Qualifications - Bachelor's degree or foreign equivalent required from an accredited institution. Will also consider three years of progressive experience in the specialty in lieu of every year of education. - 12+ years of experience related to the job description. - If a Master's degree has been completed, then a minimum of 10 years' experience related to the job description is required. Requirements - 10+ years of B2B technology marketing experience. - Significant experience in growth marketing, demand generation, digital marketing, integrated campaigns, or marketing operations. - Proven ability to drive outcomes through influence rather than authority. - Experience leading complex cross-functional initiatives. - Strong understanding of digital marketing performance metrics and pipeline generation. - Exceptional communication and stakeholder management skills. - Experience in enterprise technology, AI, infrastructure, cloud, networking, cybersecurity, or data center markets. - Experience working with large, matrixed organizations. - Experience directing agencies and external partners. - Experience improving marketing operating models and execution processes. Company Description Infosys BPM Limited, a wholly owned subsidiary of Infosys Limited (NYSE: INFY), provides end-to-end transformative business process management (BPM) services for its clients across the globe. The company's integrated IT and BPM solutions approach enables it to unlock business value across industries and service lines, and address business challenges for its clients. - Utilizing innovative business excellence frameworks, ongoing productivity improvements, process reengineering, automation, and cutting-edge technology platforms, Infosys BPM enables its clients to achieve their cost reduction objectives, improve process efficiencies, enhance effectiveness, and deliver superior customer experience. - Infosys BPM has 42 delivery centers in 14 countries spread across 5 continents, with 60,530 employees from 105 nationalities, as of March, 2026. - The company has been consistently ranked among the leading BPM companies globally and has received over 60 awards and recognitions in the last 5 years, from key industry bodies and associations like the Outsourcing Center, SSON, and GSA, among others. - Infosys BPM also has very robust people practices, as substantiated by the various HR-specific awards it has won over the years. - The company has consistently been ranked among the top employers of choice, on the basis of its industry leading HR best practices. - The company's senior leaders contribute widely to industry forums as BPM strategists.

• Develop and execute integrated marketing campaigns that drive brand awareness, demand generation, and customer acquisition. • Conduct market research to identify target audiences, customer needs, competitive positioning, and emerging market trends. • Analyze customer insights and market data to develop audience segmentation and targeted messaging. • Create and support marketing content, campaigns, promotional initiatives, and product marketing materials across digital, email, social media, and other channels. • Monitor and analyze marketing performance metrics, campaign KPIs, and ROI to continuously optimize marketing effectiveness. • Collaborate with Product, Sales, Customer Success, and other cross-functional teams to align marketing strategies with business objectives. • Support product launches by developing go-to-market messaging and promotional plans. • Utilize CRM and marketing automation platforms to execute campaigns, track engagement, and measure campaign performance. • Develop and analyze customer surveys and feedback to better understand customer behaviors, preferences, and market opportunities. • Recommend improvements to marketing programs based on campaign results, analytics, and industry best practices.

Role Description - Client Strategy & Growth - Own end-to-end client strategy — from shop structure and product selection to creator, media, and campaign planning. - Develop quarterly growth plans and align them with GMV, contribution margin, and brand goals. - Lead weekly client standups and quarterly reviews; communicate results with clarity and confidence. - Identify new opportunities (creator programs, promos, partnerships) that strengthen brand performance. - Team Leadership & Execution Oversight - Manage your pod’s day-to-day workflow with your Associate Strategist; ensure smooth coordination across creative, community, and operations. - Set clear expectations and priorities for the week; monitor Command Center hygiene. - Ensure all deliverables meet quality and timeliness standards; resolve blockers quickly and decisively. - Maintain consistent communication across the TTS department and escalate structural issues when patterns emerge. - Client Relationship Management - Serve as the single point of contact for your assigned brands. - Keep clients informed, never surprised — recap meetings, flag risks, and document decisions. - Translate client feedback into clear actions and manage expectations with honesty and professionalism. - Protect client trust by maintaining confidentiality and follow-through. - Performance & Reporting - Own performance results across shop, creator, and ad metrics; track progress weekly. - Deliver actionable insights: what worked, what didn’t, and what’s next. - Review GMV, contribution margin, and conversion data with your Associate Strategist and Media Buyer weekly. - Present clean, digestible reports that tell the story behind the numbers. - Cross-Department Collaboration - Partner with Ops on new client onboarding, shop health, and system setup. - Work with Creative and Community to ensure content aligns with brand positioning and sales strategy. - Collaborate with Media to align ad strategy with organic momentum and creator performance. - Contribute ideas for process and system improvements to the Head of TTS. Decision Rights - Full ownership of client strategy, communication, and performance decisions. - Authority to approve budgets, campaign scopes, and creator selections within the client’s agreed parameters. - Delegation rights across pod roles; may reassign internal priorities to maintain flow. - Escalation required for: - Any budget change >10% - Strategic pivots affecting staffing or contract scope - Sensitive client escalations (legal, ethical, or reputational risk) Key Metrics for Success - Client Health Score ≥ 80% (based on satisfaction, communication, retention, and performance) - Portfolio CM target met or exceeded (as defined per client) - Pod execution rate ≥ 90% (on-time vs. planned tasks) - Average task turnaround time ≤ 48 hours (across pod deliverables) - Documentation accuracy ≥ 95% (client notes, recaps, reports) - Creator performance: 70%+ of Spark assets meet or exceed benchmark GMV per post Cadence - Daily: Slack check-ins, pod task alignment, issue triage. - Weekly: Client meeting, pod retro, and cross-functional sync. - Monthly: Growth reporting and campaign retros. - Quarterly: Strategic review and planning with Head of TTS.

Role Description The Head of U.S. Patient Marketing will lead U.S. patient marketing strategy and execution for Abivax's lead investigational therapy for inflammatory bowel disease (IBD). This individual will be responsible for developing and executing integrated patient engagement strategies that support launch readiness, commercialization, and long-term brand growth while delivering meaningful, patient-centered experiences throughout the treatment journey. - Lead the development and execution of branded and unbranded patient marketing strategies across all channels, including television, digital, social, web, print, and emerging media. - Leverage deep patient insights, market research, and customer analytics to create differentiated engagement strategies that educate, empower, and support patients from disease awareness through treatment initiation and ongoing therapy. - Partner cross-functionally to shape launch strategy, drive commercial readiness, and coordinate stakeholder engagement. - Ensure seamless and consistent customer experience while embedding the patient perspective across the commercial organization. - Build and lead a high-performing patient marketing team, manage agency partnerships, and drive execution excellence across pre-launch, launch, and growth phases of obefazimod. Qualifications - Master's degree and ideally 7+ years of commercial or marketing experience; or Bachelor's degree and ideally 10+ years of commercial or marketing experience. - At least 5 years of leadership experience, including direct people management and/or leading complex cross-functional initiatives within a biopharmaceutical or healthcare environment. - Demonstrated success building high-performing teams, influencing senior stakeholders, managing resources, and driving execution across multiple functions. Requirements - Experience in gastroenterology, immunology, inflammatory bowel disease (IBD), or other specialty care markets strongly preferred. - Proven patient marketing leadership within the Biopharmaceutical industry, including omnichannel, digital, and television marketing. - Demonstrated success in pre-launch, launch readiness, product commercialization, and developing impactful promotional campaigns for specialty brands. - Expertise in integrated customer engagement strategies, customer insights, digital marketing, and performance analytics to drive awareness, adoption, and business growth. - Proven ability to build, develop, and lead high-performing marketing teams while fostering a culture of collaboration, accountability, and continuous improvement. Company Description At Abivax, our purpose is simple: to improve patients' lives. As a global clinical-stage biotechnology company with headquarters in Paris and offices in the United States, we are advancing innovative therapies for people living with chronic inflammatory diseases.