Role Description - Client Strategy & Growth - Own end-to-end client strategy — from shop structure and product selection to creator, media, and campaign planning. - Develop quarterly growth plans and align them with GMV, contribution margin, and brand goals. - Lead weekly client standups and quarterly reviews; communicate results with clarity and confidence. - Identify new opportunities (creator programs, promos, partnerships) that strengthen brand performance. - Team Leadership & Execution Oversight - Manage your pod’s day-to-day workflow with your Associate Strategist; ensure smooth coordination across creative, community, and operations. - Set clear expectations and priorities for the week; monitor Command Center hygiene. - Ensure all deliverables meet quality and timeliness standards; resolve blockers quickly and decisively. - Maintain consistent communication across the TTS department and escalate structural issues when patterns emerge. - Client Relationship Management - Serve as the single point of contact for your assigned brands. - Keep clients informed, never surprised — recap meetings, flag risks, and document decisions. - Translate client feedback into clear actions and manage expectations with honesty and professionalism. - Protect client trust by maintaining confidentiality and follow-through. - Performance & Reporting - Own performance results across shop, creator, and ad metrics; track progress weekly. - Deliver actionable insights: what worked, what didn’t, and what’s next. - Review GMV, contribution margin, and conversion data with your Associate Strategist and Media Buyer weekly. - Present clean, digestible reports that tell the story behind the numbers. - Cross-Department Collaboration - Partner with Ops on new client onboarding, shop health, and system setup. - Work with Creative and Community to ensure content aligns with brand positioning and sales strategy. - Collaborate with Media to align ad strategy with organic momentum and creator performance. - Contribute ideas for process and system improvements to the Head of TTS. Decision Rights - Full ownership of client strategy, communication, and performance decisions. - Authority to approve budgets, campaign scopes, and creator selections within the client’s agreed parameters. - Delegation rights across pod roles; may reassign internal priorities to maintain flow. - Escalation required for: - Any budget change >10% - Strategic pivots affecting staffing or contract scope - Sensitive client escalations (legal, ethical, or reputational risk) Key Metrics for Success - Client Health Score ≥ 80% (based on satisfaction, communication, retention, and performance) - Portfolio CM target met or exceeded (as defined per client) - Pod execution rate ≥ 90% (on-time vs. planned tasks) - Average task turnaround time ≤ 48 hours (across pod deliverables) - Documentation accuracy ≥ 95% (client notes, recaps, reports) - Creator performance: 70%+ of Spark assets meet or exceed benchmark GMV per post Cadence - Daily: Slack check-ins, pod task alignment, issue triage. - Weekly: Client meeting, pod retro, and cross-functional sync. - Monthly: Growth reporting and campaign retros. - Quarterly: Strategic review and planning with Head of TTS.

• Drive campaigns, communications, and programs that keep customers engaged, informed about new features, and aware of the full value of the platform. This is not just newsletters — it’s a strategic function that directly impacts retention and expansion. • Build and scale Absorb Academy as the flagship customer education experience — built entirely on our own LMS. Create certification programs, onboarding paths, and advanced training that drive product adoption and serve as a live showcase of our platform’s capabilities. • Own the programs, content, and touchpoints that drive product adoption across the customer base. Partner with Product to identify usage gaps, build adoption playbooks, and ensure customers realize the full value of their investment. This is the foundation of gross retention. • Build a community of customer champions. Create case studies, reference programs, and advocacy initiatives that support sales and marketing while deepening customer relationships. • Partner with GTM and Sales to identify expansion opportunities surfaced through usage data and customer engagement. Create the materials and moments that turn satisfied customers into bigger customers.

• Drive campaigns, communications, and programs that keep customers engaged, informed about new features, and aware of the full value of the platform. This is not just newsletters — it’s a strategic function that directly impacts retention and expansion. • Build and scale Absorb Academy as the flagship customer education experience — built entirely on our own LMS. Create certification programs, onboarding paths, and advanced training that drive product adoption and serve as a live showcase of our platform’s capabilities. • Own the programs, content, and touchpoints that drive product adoption across the customer base. Partner with Product to identify usage gaps, build adoption playbooks, and ensure customers realize the full value of their investment. This is the foundation of gross retention. • Build a community of customer champions. Create case studies, reference programs, and advocacy initiatives that support sales and marketing while deepening customer relationships. • Partner with GTM and Sales to identify expansion opportunities surfaced through usage data and customer engagement. Create the materials and moments that turn satisfied customers into bigger customers.

• Own and scale growth across organic social, paid acquisition, SEO, lifecycle marketing, partnerships, influencer marketing and other emerging channels. • Build campaigns and experiments that generate measurable pipeline while continuously improving conversion throughout the funnel. • Make data-driven decisions by analyzing marketing data independently to determine campaign performance and success. • Help shape how Infisical is positioned in the market, building a brand that developers trust and recognize. • Leverage AI tooling, automation, and internal workflows to move faster and increase the impact of the marketing function.