Parsec Automation Corp.

• Develop and execute integrated marketing campaigns that drive brand awareness, demand generation, and customer acquisition. • Conduct market research to identify target audiences, customer needs, competitive positioning, and emerging market trends. • Analyze customer insights and market data to develop audience segmentation and targeted messaging. • Create and support marketing content, campaigns, promotional initiatives, and product marketing materials across digital, email, social media, and other channels. • Monitor and analyze marketing performance metrics, campaign KPIs, and ROI to continuously optimize marketing effectiveness. • Collaborate with Product, Sales, Customer Success, and other cross-functional teams to align marketing strategies with business objectives. • Support product launches by developing go-to-market messaging and promotional plans. • Utilize CRM and marketing automation platforms to execute campaigns, track engagement, and measure campaign performance. • Develop and analyze customer surveys and feedback to better understand customer behaviors, preferences, and market opportunities. • Recommend improvements to marketing programs based on campaign results, analytics, and industry best practices.

• Own the full sales cycle from outbound prospecting and discovery through negotiation and contract execution. • Develop relationships with executive stakeholders including Operations leaders, Plant Managers, IT leadership, and Digital Transformation teams. • Build and execute a territory strategy across the East Coast region to drive pipeline growth and exceed revenue targets. • Identify and close net-new enterprise manufacturing customers while expanding opportunities within existing accounts. • Partner closely with Pre-Sales, Product, Professional Services, and Partner teams to deliver tailored customer solutions and demonstrations. • Communicate the operational and financial value of TrakSYS through ROI-driven, consultative selling. • Maintain accurate forecasting, opportunity management, and pipeline activity within Salesforce. • Represent Parsec at manufacturing trade shows, customer events, and industry networking opportunities throughout the region.

• Own the full sales cycle from outbound prospecting and discovery through negotiation and contract execution. • Develop relationships with executive stakeholders including Operations leaders, Plant Managers, IT leadership, and Digital Transformation teams. • Build and execute a territory strategy across the Southern US region to drive pipeline growth and exceed revenue targets. • Identify and close net-new enterprise manufacturing customers while expanding opportunities within existing accounts. • Partner closely with Pre-Sales, Product, Professional Services, and Partner teams to deliver tailored customer solutions and demonstrations. • Communicate the operational and financial value of TrakSYS through ROI-driven, consultative selling. • Maintain accurate forecasting, opportunity management, and pipeline activity within Salesforce. • Represent Parsec at manufacturing trade shows, customer events, and industry networking opportunities throughout the region.

• Lead, develop, and scale Parsec’s team of Enterprise Account Executives responsible for complex, enterprise-level manufacturing software sales • Translate corporate strategy into actionable territory plans • Coach sellers through sophisticated seven-figure MES opportunities • Partner cross-functionally to accelerate pipeline creation, deal velocity, and customer success outcomes • Conduct regular 1:1 meetings, pipeline reviews, forecast inspections, and call debriefs • Establish and monitor KPIs related to pipeline generation, activity levels, forecast accuracy, and CRM hygiene • Reinforce best-practice sales methodologies and coaching frameworks, including MEDDICC • Maintain accurate rolling forecasts and identify risks, gaps, and corrective actions proactively • Collaborate with Product, Customer Success, Professional Services, Finance, and Legal teams to support successful deal execution and customer transitions • Provide market and customer feedback to influence product strategy, pricing, and go-to-market initiatives • Deliver executive-level reporting on bookings, pipeline health, forecast performance, competitive trends, and win/loss analysis • Forecast hiring needs and recruit top enterprise sales talent • Lead onboarding initiatives that accelerate new hire ramp-to-productivity • Drive ongoing enablement programs focused on messaging, sales process improvement, competitive positioning, and methodology adoption • Champion the adoption of tools and technologies that improve visibility and efficiency (CRM, Gong, Clari, etc.)

• Own the full sales cycle from outbound prospecting and discovery through negotiation and contract execution. • Develop relationships with executive stakeholders including Operations leaders, Plant Managers, IT leadership, and Digital Transformation teams. • Build and execute a territory strategy across the Central US region to drive pipeline growth and exceed revenue targets. • Identify and close net-new enterprise manufacturing customers while expanding opportunities within existing accounts. • Partner closely with Pre-Sales, Product, Professional Services, and Partner teams to deliver tailored customer solutions and demonstrations. • Communicate the operational and financial value of TrakSYS through ROI-driven, consultative selling. • Maintain accurate forecasting, opportunity management, and pipeline activity within Salesforce. • Represent Parsec at manufacturing trade shows, customer events, and industry networking opportunities throughout the region

• Manage Gross Revenue Retention (GRR) and renewal readiness across assigned accounts • Proactively monitor customer health scores and identify potential risks • Support executive alignment and customer engagement ahead of renewal cycles • Identify and help qualify expansion opportunities including new sites, capabilities, and services • Partner closely with Sales on account planning and expansion initiatives • Contribute to Net Revenue Retention (NRR) goals within the assigned portfolio • Ensure customers achieve defined operational and business outcomes from their TrakSYS investment • Track adoption, usage, and value realization metrics • Support Value Realization Index (VRI) initiatives and reporting • Lead structured customer business reviews, including QBRs and executive-level engagements • Build strong multi-level relationships across customer organizations • Act as a trusted advisor and strategic partner to assigned accounts • Independently manage a portfolio of approximately 5–10 strategic accounts and 10–20 hybrid-touch accounts • Maintain account health visibility and escalation coordination • Partner cross-functionally to support customer initiatives and issue resolution • Adhere to established Customer Success processes while contributing to ongoing process improvements

• Partner closely with sales representatives to manage the discovery and qualification process, identifying customer needs and designing solutions using TrakSYS that align with their business goals. • Work alongside the sales team throughout the sales cycle to identify opportunities and qualify leads. • Prepare and deliver high-quality product demonstrations tailored to the unique needs of each client. • Showcase how TrakSYS integrates across the four key manufacturing technology layers: Machine, PLC, SCADA, and ERP. • Analyze customer manufacturing processes and challenges, such as production efficiency, quality control, inventory management, and maintenance. • Design detailed TrakSYS solutions that integrate seamlessly into their existing systems and provide end-to-end visibility and control. • Lead the development of PoCs to validate TrakSYS's feasibility and effectiveness. • Build custom demo environments using your technical expertise in SQL and C# to simulate real-world scenarios and meet specific customer requirements. • Work with product management and engineering teams to communicate customer feedback, ensuring continuous product improvement. • Assist in shaping the future direction of the TrakSYS platform by sharing insights from your engagements. • Act as the trusted technical advisor for key stakeholders throughout the sales and implementation process. • Build strong, long-term relationships that drive customer success and product adoption.