Restoring natural systems through adaptive planning and market incentives
Senior Director – Marketing
Location
United States
Posted
1 day ago
Salary
0
Seniority
Senior
Job Description
Senior Director – Marketing
Vibrant Planet
• Define and own Vibrant Planet’s brand strategy — Build and maintain Vibrant Planet’s brand equity, as well as its sub-brands, including Pyrologix brand as well as product and model brands • Define and own the overall marketing strategy — demand generation, content, communications, and field/partner marketing — aligned to company growth objectives and sales pipeline needs. • Build and articulate a compelling narrative for a complex, multi-faceted market that includes federal land agencies, state and local governments, utilities, insurers, and conservation finance players. • Coordinate closely with product team and product marketing, owning positioning, messaging, and go-to-market strategy for new platform capabilities and customer segments. • Drive demand generation programs that deliver qualified pipeline in partnership with our sales and impact teams. • Establish Vibrant Planet as a thought leader in wildfire risk forecasting and mitigation/adaptation, community and forest resilience, and climate-smart land management through earned media, content, events, and strategic partnerships. • Collaborate closely with the science, product, and impact teams to translate technical complexity into clear, credible, and compelling stories for both technical and non-technical audiences. • Oversee PR, communications, and executive visibility — including executive and key team members’ public profiles. • Build and manage a high-performing marketing team, including hiring, mentoring, and managing agency and contractor relationships. • Define and track KPIs across brand awareness, pipeline contribution, content engagement, and customer marketing effectiveness.
Job Requirements
- 8+ years of progressive marketing leadership, including 3+ years in a senior/VP role.
- Experience marketing to government, enterprise, or institutional buyers — ideally in climate, cleantech, GovTech, environmental SaaS, AI forward products.
- Proven track record building brand and demand generation programs that translate to measurable revenue impact.
- Experience hiring and scaling a marketing function at a growth-stage company.
- Track record working effectively in mission-driven or public benefit organizations is a plus.
Benefits
- Competitive base salary + equity participation
- 401K
- Medical, dental, and vision coverage
- Flexible, remote-friendly work environment
- Meaningful equity in a mission-driven public benefit corporation
- Opportunity to do consequential work at the intersection of technology, climate, and land stewardship
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