• Own the performance marketing strategy. Plan and execute across SEM, SEO, paid social, display, TV, and audio. • Build full-funnel acquisition campaigns. Establish evergreen programs while constantly testing new audiences, creative, CTAs, channels, and formats. • Drive retention and lifecycle marketing. Design programs that maximize engagement, loyalty, and lifetime value, and then iterate based on results. • Optimize relentlessly. Run a disciplined test-and-learn practice across channels to maximize ROI at every funnel stage. • Own the numbers. Track performance in Google Analytics and GTM, build integrated multi-touch attribution reporting, and translate campaign metrics into insights our business can act on. • Manage the budget. Allocate spend for maximum return against revenue targets, and forecast with confidence. • Know our audiences. Define and maintain persona and segment definitions, using paid media insights to sharpen targeting across the marketing team. • Partner across the business. Align with Product Marketing, Content, Creative, Brand Marketing, Sales, and our customer organization to drive growth together.

• Manage complex calendars for the Chief Customer Officer and VP of Marketing, including scheduling internal and external meetings across multiple time zones, resolving conflicts, and optimizing executive availability. • Coordinate all meeting logistics, including agendas, materials, conference links, room reservations, follow-up actions, and recurring leadership cadences. • Serve as a key liaison between executives and internal and external stakeholders, ensuring timely communication and seamless coordination. • Arrange and manage executive travel, including flights, accommodations, transportation, itineraries, and related logistics. • Proactively track priorities, deadlines, action items, and commitments to help executives stay organized and focused on high-impact initiatives. • Support planning and execution of leadership meetings, customer events, conferences, trade shows, team offsites, and other strategic initiatives. • Manage administrative tasks such as expense reporting, invoice processing, document management, and maintaining organized records and shared resources. • Anticipate executive needs, identify potential challenges, and proactively develop solutions to improve efficiency and effectiveness. • Handle highly confidential and sensitive information with the utmost professionalism, discretion, and integrity. • Support special projects and cross-functional initiatives while continuously identifying opportunities to streamline processes and improve operational efficiency.

• Serve as the analytics thought partner to GMs, VPs of Product, and Marketing leadership, shaping roadmaps and investment decisions through data • Represent analytics in cross-functional forums, translating technical findings into executive-ready narratives and influencing decisions at the C-suite level • Maintain visibility into macro-level business sensitivities: e.g., how a 2.5pp shift in retention translates to quarterly and annual revenue impact • Own retention analytics across the subscription lifecycle, including cohort design, churn window decomposition, and segment-level intervention prioritization (product type, WL prior experience, check-in engagement, dose adjustment) • Define hero metrics, guardrail metrics, and dashboard frameworks to monitor performance across membership and Rx subscription populations in real time • Design experimental and observational analyses to identify causal drivers of retention and churn, and translate findings into CRM, product, and clinical interventions • Partner with product and clinical teams on evaluation of new features and treatment protocols, side-effect management, check-in experience, snooze/save mechanics • Guide segmentation strategy across user attributes to prioritize where retention investment has the highest ROI • Lead the transition from MTA to MTI (Multi-Touch Incrementality), including MMM validation, incrementality test design (geo holdouts, go-dark tests), cross-category halo methodology, and calibration aligned to quarterly finance targets • Partner with Marketing leadership to assess paid channel efficiency across SEM, Social, OTT TV, Podcast, and emerging channels, with a clear view of where MTI and MTA diverge and why • Inform media mix decisions by quantifying cross-category halo effects and identifying where paid efficiency assumptions may be under- or overstated • Support A/B experiment design and analysis across CRM and marketing channels, including AI Decisioning pilots • Lead and develop a team of analysts, setting standards for rigor, documentation, experimentation methodology, and deliverable quality • Collaborate with Data Platform Engineering to define data model requirements, customer state snapshots, dosage/titration tables, retention PDTs • Ensure dashboards and self-serve assets are high-quality, well-documented, and actively used; drive Looker and GrowthBook adoption across product and marketing teams • Champion causal inference over correlation, actionable insight over descriptive reporting, and clear uncertainty communication • Manage FTE allocation across competing workstreams with real-time reallocation to high-urgency questions

• Positioning and messaging including the modernization AI-inside-the-database narrative for legacy database buyers making long-overdue infrastructure decisions, and cross-sell narrative that makes database customers the starting point for the broader Actian portfolio. Own the messaging that gives sellers a reason to go wider in every account • Monthly product launches end to end: from launch messaging through full BOM delivery, coordinated across product management, web, design, and sales enablement • Field enablement content: datasheets, pitch decks, prospecting guides, SDR sequences and training presentations and videos • Creation of MOFU and BOFU content for demand generation and cross-sell programs • Content and enablement for global user days, events, PR, and analyst briefings