• Design and optimize the interconnected journey that takes someone who has never heard of us, turns them into a high-intent lead, guides them through the sales close, and continuously nurtures them throughout their lifetime as a customer. • Develop and execute the quarterly growth blueprint, setting clear pipeline and conversion targets that align with overall business goals. • Partner closely with Product Marketing to translate audience insights into targeted, high-yield marketing strategies. • Build and oversee a cohesive, omni-channel campaign strategy that cuts through the noise and engages prospects at every stage of the buyer's journey. • Own the marketing metrics from top-of-funnel to revenue (MQL - SQL - Pipeline - Revenue). Continuously diagnose and fix funnel leakage to improve conversion rates. • Strategically plan and allocate the marketing budget across diverse demand channels (Paid Media, Email, Webinars, Events) to maximize ROI and efficiency. • Guide, mentor, elevate, and bring together a team of specialists across Demand Gen, Events, and Lifecycle marketing to achieve cohesive growth goals. • Maintain a lockstep relationship with the Sales organization, ensuring consistent lead quality, shared pipeline goals, and tight feedback loops that help close deals faster.

• Oversee a portfolio of enterprise and mid-market clients • Lead high-performing team members • Drive innovative acquisition and retention strategies across email, SMS, push, loyalty, and other owned channels • Report to the Head of Lifecycle Marketing • Balance client leadership, people management, and strategic growth • Establish scalable team processes, playbooks, and quality standards • Design scalable customer journeys, lifecycle programs, and omni-channel personalization strategies • Provide strategic guidance across major CRM and automation platforms • Partner with cross-functional teams to develop integrated customer experiences

• Own the performance marketing strategy. Plan and execute across SEM, SEO, paid social, display, TV, and audio. • Build full-funnel acquisition campaigns. Establish evergreen programs while constantly testing new audiences, creative, CTAs, channels, and formats. • Drive retention and lifecycle marketing. Design programs that maximize engagement, loyalty, and lifetime value, and then iterate based on results. • Optimize relentlessly. Run a disciplined test-and-learn practice across channels to maximize ROI at every funnel stage. • Own the numbers. Track performance in Google Analytics and GTM, build integrated multi-touch attribution reporting, and translate campaign metrics into insights our business can act on. • Manage the budget. Allocate spend for maximum return against revenue targets, and forecast with confidence. • Know our audiences. Define and maintain persona and segment definitions, using paid media insights to sharpen targeting across the marketing team. • Partner across the business. Align with Product Marketing, Content, Creative, Brand Marketing, Sales, and our customer organization to drive growth together.

• Manage complex calendars for the Chief Customer Officer and VP of Marketing, including scheduling internal and external meetings across multiple time zones, resolving conflicts, and optimizing executive availability. • Coordinate all meeting logistics, including agendas, materials, conference links, room reservations, follow-up actions, and recurring leadership cadences. • Serve as a key liaison between executives and internal and external stakeholders, ensuring timely communication and seamless coordination. • Arrange and manage executive travel, including flights, accommodations, transportation, itineraries, and related logistics. • Proactively track priorities, deadlines, action items, and commitments to help executives stay organized and focused on high-impact initiatives. • Support planning and execution of leadership meetings, customer events, conferences, trade shows, team offsites, and other strategic initiatives. • Manage administrative tasks such as expense reporting, invoice processing, document management, and maintaining organized records and shared resources. • Anticipate executive needs, identify potential challenges, and proactively develop solutions to improve efficiency and effectiveness. • Handle highly confidential and sensitive information with the utmost professionalism, discretion, and integrity. • Support special projects and cross-functional initiatives while continuously identifying opportunities to streamline processes and improve operational efficiency.