Wpromote

• Leading and mentoring a team of data engineers, business intelligence engineers, and reporting solution engineers to build and maintain accurate, dependable, and automated data pipelines and data models • Overseeing the architecture and design of our BI ecosystem across internal and client-facing environments while remaining hands-on in the design and development of client-facing solutions • Driving innovation by exploring new APIs, data providers, and integration approaches to expand our data capabilities • Serving as a coach-player across client work, guiding technical approach and best practices while directly contributing to pipeline development, data modeling, QA, troubleshooting, and delivery • Partnering with analytics, strategy, and engineering stakeholders to define and deliver on data and reporting requirements • Designing scalable and reusable data models using dbt and BigQuery, optimized for reporting, forecasting, analytics, and client-specific customization • Leading the development of modern reporting interfaces and conversational analytics tools that empower users to self-serve insights • Evolving and enforcing QA processes, data governance standards, documentation practices, and engineering best practices to improve reliability and consistency across client deliverables • Leading data modernization by utilizing AI-assisted workflows and automation to manage client deliverables efficiently and effectively • Managing stakeholder expectations, project timelines, prioritization, and technical tradeoffs for cross-functional data initiatives while ensuring high-quality execution on active client work

• Partnering with a cross-functional team of exec-level leaders across Client & Media Strategy, Data Strategy & Analytics leaders to deliver scalable, high-quality, cross-channel data solutions and service experiences quickly to clients and their teams from across Analytics Engineering, Analytics Management, Data Engineering, Reporting Solutions, and Data Analysis. • Leading cross-functional strategy and delivery: Overseeing a team of Data Strategists and managing your own book of business to deliver high-quality data solutions, insights, and measurement frameworks across our client portfolio. • Driving client impact: Serving as an executive sponsor for enterprise clients, guiding data-driven recommendations that inform media mix, audience strategy, and creative performance. • Scaling new capabilities: Defining and implementing processes to make analytical solutions reproducible, well-documented, and integrated into broader client strategies. • Supporting growth: Pitching new business opportunities by articulating the differentiated value of Wpromote’s Data Strategy & Analytics services and proprietary Polaris solutions. • Acting as an escalation point to promptly resolve complex and occasionally unprecedented situations with broad definitions. • Building internal alignment: Educating and training the Client Strategy, Channel, and Executive teams on Data Strategy & Analytics capabilities to ensure consistent adoption of best practices. • Lead measurement frameworks: Leading/collaborating in the development of standardized approaches to measurement, including taxonomy governance, KPI frameworks, and performance dashboards. • Provide thought leadership across a variety of Data Strategy focus areas: Customer Data Platforms, Media Strategy & Optimization Methods, Data Privacy Regulations & Data Usage Guidelines, and MarTech Architecture. • Cultivating a culture of excellence: Empowering and mentoring managers and analysts to champion a high-performing, client-first environment centered on curiosity, professional accountability, and relentless optimization.

• Collaborating with service departments to conduct high volume monthly billing • Applying customer payments • Managing and performing collections to maintain AR aging targets • Preparing weekly check deposits • Sending out AR reports • Charging credit cards and doing reconciliations • Maintaining relationship with clients regarding payments, invoicing disputes, and chargebacks • Measuring and documenting project percentage of completion for revenue recognition • Helping with monthly closing • Working closely with Revenue Accountant with the support of the Finance team • Assisting with annual audit • Working with external accountants • Supporting process/reporting development, improvement and implementation

• Owning the strategy, direction, and delivery of performance-driven creative across a book of business ranging from 2-5 clients, ensuring alignment with client KPIs and channel objectives • Translating performance data into clear creative direction, including testing roadmaps, hypotheses, and iteration plans • Developing recurring static and video briefs grounded in platform best practices and performance insights. Inclusive of performance-driven messaging, hooks, headlines, and ad copy tailored to platform behavior, audience insights, and campaign objectives • Partnering closely with Media teams to align on testing strategy, scaling opportunities, and performance optimization • Collaborating with Design and Production to bring concepts to life, managing timelines, budgets, and deliverables • Analyzing creative performance across platforms and synthesize learnings into actionable insights and next steps • Applying a strong understanding of platform dynamics (Meta, TikTok, YouTube, Amazon, Programmatic) to inform creative strategy • Supporting client communication by presenting creative concepts, performance insights, and strategic recommendations • Contributing to the development of creative testing frameworks, best practices, and ways of working across accounts • Identifying opportunities to improve creative efficiency through tools, automation, and emerging technologies • Traveling occasionally to visit clients, team meetings, and/or events. Likely 1-3 times/year

• Leading Enterprise Client Strategy & Growth • Acting as the executive strategic lead on key accounts, accountable for client success • Developing integrated earned strategy plans that combine SEO, Local SEO, Content Marketing, AI Search, and Digital Experience, while providing strategic direction to channel managers • Translating complex business objectives into actionable roadmaps that drive measurable performance outcomes • Leading local strategy initiatives, including local discoverability, GBP optimization strategy, and localized content frameworks • Overseeing strategic frameworks for AI Search readiness, ensuring content and technical foundations are optimized for emerging search experiences • Integrating AI-driven insights into forecasting, prioritization, and creative planning across Earned channels • Partnering with client and internal channel and analytics teams to enhance operational workflows and reporting automation • Leading cross-functional planning across key content activations • Providing executive-level oversight of campaign ideation, launch, and measurement to maintain excellence in execution • Identifying and capturing new organic growth opportunities across search and local search ecosystems • Supporting business development through executive-level presentations, thought leadership, strategic consulting, and expansion opportunities across existing and prospective accounts

• Serving as a senior strategic partner and embedded extension of the client’s marketing organization, leading paid search strategy, performance management, and executive-level business planning across a $100M+ multi-product media investment • Operating as both a strategist and hands-on practitioner by driving campaign architecture, optimization, execution oversight, and innovation initiatives to ensure operational excellence and measurable business impact • Managing highly complex enterprise account structures across SA360, Google Ads, Microsoft Ads, and other relevant paid search platforms • Balancing multiple stakeholder groups, competing business priorities, and evolving growth objectives within a sophisticated enterprise ecosystem • Driving strategic planning, forecasting, budgeting, testing roadmaps, and performance optimization initiatives aligned to client growth goals and broader business objectives • Translating complex performance trends and business insights into clear, executive-level recommendations and action plans for senior client stakeholders • Partnering closely with Client Strategy, Analytics, Strategy, Creative, and channel leadership teams to ensure integrated marketing alignment and operational excellence • Identifying opportunities for innovation, growth, process improvement, and operational scalability across the engagement • Leading, developing, mentoring, and supporting a team of four Paid Search Specialists through coaching, career development, quality assurance, prioritization, and performance management • Providing strong oversight of campaign execution, QA processes, account health, and delivery standards to ensure flawless execution across the business • Driving innovation and thought leadership across enterprise paid search strategy, automation, audience targeting, measurement, and optimization initiatives • Managing and escalating critical client or account issues appropriately while maintaining strong trust and partnership with senior stakeholders • Staying at the forefront of emerging trends, platform changes, AI-driven search developments, and evolving enterprise paid media strategies

• Reviewing and approving AR invoices, credit memos, and payments across a broad range of clients and engagement types, including retainers, project-based work, percent-of-media-spend fees, and passthrough prebills and postbills. • Reconciling client passthrough spend across multiple channels. • Coordinating and managing day-to-day AR month-end close activities, including creating, reviewing, and approving journal entries and balance sheet reconciliations. • Ensuring proper internal controls are in place and followed to maintain accuracy in financial reporting. • Providing AR management and oversight, including the creation of new clients and preparation of aging reports. • Partnering closely with Accounts Payable to reconcile payment batches and ensure vendor spend is properly billed and paid. • Leading and mentoring a team of three direct reports, fostering professional development and promoting a collaborative, positive culture. • Supporting AR collections with a focus on accelerating cash collection and managing bad debt. • Operating as a trusted business partner and delivering exceptional service across the organization. • Maintaining a strong understanding of new and emerging accounting standards and assessing their impact on the organization. • Leading or participating in ad hoc projects, including process improvements (billing and Google Sheet enhancements), NetSuite AR control accuracy, client and management requests, audit support, and more. • Developing and improving departmental policies and procedures to drive efficiency, including leveraging AI tools, ChatGPT, and other software solutions.

• Own end-to-end measurement of marketing’s impact on pipeline and revenue. • Define and maintain the tracking strategy across web, media, marketing automation, and CRM systems. • Lead implementation and QA of tagging, event tracking, dataLayer requirements, UTM governance, and campaign taxonomy. • Partner with channel, web, marketing ops, sales ops, and data teams to make sure campaign data is captured correctly and flows cleanly into downstream systems. • Ensure leads, responses, and campaign touchpoints are ingested correctly into marketing automation platforms and synced accurately into CRM. • Validate that campaigns are set up correctly so source, medium, campaign, content, and other key dimensions persist through the full funnel. • Work with sales and ops teams to ensure marketing-sourced activity is routed to the right sellers and connected to the right pipeline and revenue outcomes. • Build QA processes that catch breaks in tracking, ingestion, syncing, routing, and attribution before they affect reporting. • Investigate discrepancies in attribution, conversion tracking, lead counts, pipeline, and revenue, and resolve them at the source. • Translate business questions into tracking requirements, naming conventions, field mappings, and measurement plans. • Partner with analytics and engineering teams on data models, source integration, identity resolution, and reporting logic. • Create clear documentation for tracking requirements, campaign setup standards, field definitions, and operational workflows. • Help leadership understand what is measurable, what is not, and where data quality risks exist.

• The Senior Director, Growth leads new business efforts by targeting high-growth, enterprise brands and positioning large-scale creative and omnichannel digital marketing solutions that drive measurable business outcomes. • In this fast-paced role, you will own the full sales cycle, from identifying and qualifying strategic opportunities to delivering tailored, data-driven solutions, while maintaining disciplined opportunity planning and forecast rigor. • Reporting to the VP of Growth, you will collaborate closely with senior leaders, key partners, and internal teams to differentiate Wpromote in the market and accelerate the company’s growth through exceptional client results. • Participate in 1:1 ABM qualified account outreach, engagement, and relationship building, with timely follow-up and disciplined management of inbound leads and referrals. • Lead the end-to-end RFP and pitch process, partnering with subject matter experts to manage timelines and deliverables and ensure on-time, high-quality execution. • Drive executive alignment and navigate procurement, legal, and contracting requirements, leading negotiations to secure mutually beneficial agreements and close enterprise deals. • Participate in post-mortems for wins, losses, and no-decisions, feeding insights back into enablement and future deal execution.

• Developing cohesive, multi-channel media plans and go-to-market strategies. Translating client KPIs into budget allocations across Social, YouTube, and Programmatic (Display, Video, CTV, DOOH). • Serving as the lead point of contact for client leadership. • Commanding the boardroom during weekly status calls, QBRs, and high-stakes strategy sessions. • Deeply understanding client unit economics and industry competition to identify "same-store growth" opportunities and assist the sales team in pitching new business. • Understanding client SOWs and be able to make internal recommendations for how to best service the account. • Responsible for quality control of all deliverables, providing structured mentorship, and managing the team’s career progression. • Partnering with Analytics and Creative teams to interpret results through the lens of Multi-Touch Attribution (MTA) and Media Mix Modeling (MMM), ensuring insights are distilled into actionable business narratives. • Driving campaign progression through rigorous testing frameworks and proactive exploration of new partners, emerging channels, and creative technology.