Wpromote

• Leading paid social strategy across a portfolio of client accounts, with responsibility for planning, execution, optimization, testing, measurement, and performance storytelling • Serving as a senior paid social partner to clients, including leading strategic conversations, performance readouts, growth planning discussions, and escalation recommendations • Developing full-funnel paid social strategies across brand awareness, consideration, ecommerce conversion, retention, creative testing, incrementality, lift studies, MMM inputs, and MER/CAC/LTV analysis • Managing six- to seven-figure monthly media budgets across fast-moving ecommerce, CPG, retail, lead generation, and/or consumer brand accounts with aggressive performance targets • Overseeing paid social execution across platforms including Meta, TikTok, Pinterest, Snapchat, LinkedIn, Reddit, and X • Staying hands-on in advertising platforms and stepping in “on the keys” when needed to audit, troubleshoot, launch, optimize, or stabilize campaigns • Partnering with paid search, client strategy, creative, analytics, and programmatic teams to identify cross-platform growth opportunities and ensure paid social strategy is integrated into broader media planning • Translating client business goals into paid social recommendations that connect channel performance to revenue, acquisition, efficiency, retention, and long-term growth • Managing, coaching, and developing 4–6 direct reports who are individual contributors, including regular 1:1s, performance management, career development, hiring support, and client-work coaching • Providing account-specific guidance to junior team members on strategy, platform execution, analysis, communication, prioritization, and executive-ready storytelling • Helping evolve paid social best practices, QA processes, campaign workflows, reporting automation, creative testing frameworks, and AI-enabled operating models • Driving adoption of AI-enabled workflows and ad operations improvements that improve quality, consistency, speed, and scalability • Supporting new business pitches, audits, and account growth opportunities when aligned to business needs

• Oversee a portfolio of enterprise and mid-market clients • Lead high-performing team members • Drive innovative acquisition and retention strategies across email, SMS, push, loyalty, and other owned channels • Report to the Head of Lifecycle Marketing • Balance client leadership, people management, and strategic growth • Establish scalable team processes, playbooks, and quality standards • Design scalable customer journeys, lifecycle programs, and omni-channel personalization strategies • Provide strategic guidance across major CRM and automation platforms • Partner with cross-functional teams to develop integrated customer experiences

• Serving as a trusted strategic partner to enterprise B2B clients by leading paid search strategy, performance optimization, and ongoing business planning across complex performance marketing programs • Owning both strategy and execution by developing campaign architecture, optimization plans, testing roadmaps, and operational improvements that drive measurable business results • Managing sophisticated paid search account structures across Google Ads, Microsoft Ads, SA360, and other relevant paid search platforms • Driving strategic planning, forecasting, budget management, testing initiatives, and performance optimization aligned with client business goals • Translating campaign performance and business insights into clear, actionable recommendations for client stakeholders • Partnering closely with Client Strategy, Analytics, Creative, SEO, and other channel teams to develop integrated marketing strategies • Identifying opportunities for automation, operational efficiencies, audience expansion, and performance innovation across client programs • Maintaining strong campaign health through proactive monitoring, QA processes, and optimization best practices • Leading client communications through recurring meetings, business reviews, and strategic presentations while building trusted client relationships • Staying current on emerging search trends, AI-driven search developments, automation capabilities, and platform innovations to continually improve client performance

• Concepting, designing, and producing high-performing static and motion creative for paid digital campaigns across platforms including Meta, Instagram, TikTok, YouTube, Amazon, Search, and emerging channels • Partnering closely with Creative Strategists, Performance Creative Leads, Designers, Account teams, and cross-functional stakeholders to translate creative strategy into compelling, performance-driven assets • Developing creative concepts, establishing visual direction, presenting work to clients, incorporating feedback, and guiding concepts through final production • Creating pixel-perfect creative assets while ensuring consistency, quality, technical accuracy, and adherence to creative briefs, platform specifications, and brand guidelines • Designing, adapting, versioning, resizing, and optimizing creative across formats, placements, and channels while maintaining creative integrity • Supporting creative testing initiatives by producing iterative asset variations informed by performance insights and stakeholder feedback • Championing the visual identity of assigned clients by creating and maintaining brand guidelines, design systems, templates, and reusable resources that improve consistency and scalability • Providing creative feedback, quality assurance, and production guidance to internal teams and external partners while proactively identifying creative and production challenges, escalating issues with proposed solutions when needed • Improving creative workflows by developing best practices, documentation, and training resources, while identifying opportunities to expand your own skills and elevate team capabilities • Staying current on industry trends, platform innovations, and emerging AI tools to enhance creative production and performance • Leading larger-scale creative initiatives and full-funnel campaigns, delivering performance-focused creative that supports client growth and business objectives

• Serving as the strategic lead and primary business owner across a portfolio of accounts • Designing and guiding multi-channel strategies across Paid Search, Social, Programmatic, Video, CTV, YouTube, Retail Media, and emerging platforms • Translating client KPIs, unit economics, and growth goals into structured media investment frameworks and budget allocations • Leading executive-level client engagements including QBRs, annual planning sessions, and high-stakes strategic presentations • Identifying same-store growth and expansion opportunities while partnering with Business Development on new opportunities • Owning account health metrics including retention, revenue growth, profitability, and delivery quality • Ensuring all deliverables meet strategic standards, align with SOWs, and drive measurable impact • Partnering closely with Analytics teams to operationalize MTA, MMM, incrementality testing, and advanced measurement frameworks • Driving structured test-and-learn roadmaps that unlock performance gains and future-ready innovation • Acting as the connective tissue between media, analytics, creative, and client leadership to ensure seamless, integrated execution • Leading and mentoring channel team members, fostering accountability, growth, and high performance • Elevating internal processes, planning rigor, and strategic storytelling standards across the organization • Staying ahead of industry trends, emerging platforms, and technology shifts to proactively guide client evolution

• Analyzing performance data to guide cross-channel budget allocation and optimize media investment across the funnel • Supporting the development and execution of integrated full-funnel media strategies aligned to client business goals and customer journey stages • Driving strategic planning across Paid Search, Paid Social, and Programmatic channels including Display, Video, CTV, OTT, Audio, and DOOH • Partnering with activation, creative, and analytics teams to ensure aligned strategy and seamless campaign execution • Developing strategic recommendations across media mix, audience targeting, creative strategy, KPIs, and measurement frameworks • Stewarding paid media budgets through initial planning, in-flight reallocations, optimization opportunities, and incremental investment scenarios • Conducting audience research, competitive analysis, and market intelligence using tools such as Pathmatics, GWI, Resonate, and platform insights • Monitoring pacing, performance trends, and optimization opportunities to improve efficiency and drive business outcomes • Leading testing and learning initiatives across channels to support continuous innovation and performance improvement • Delivering strategic insights, performance updates, and recommendations through client-facing presentations, reports, and planning documents • Building deep expertise in client industries, omni-channel retail dynamics, seasonal trends, and evolving consumer behavior • Staying current on emerging media platforms, industry trends, and best practices while contributing strategic guidance for both existing and prospective clients

• Supporting recurring manual reporting processes and operational workflows to ensure timely and accurate delivery • Scheduling meetings, user interviews, pilot activities, and stakeholder check-ins • Tracking project action items, timelines, and follow-up tasks to help initiatives stay organized • Assisting with meeting preparation, note-taking, agenda management, and documentation updates • Gathering and organizing feedback from surveys, NPS responses, user conversations, and adoption efforts • Supporting recurring Product team communications, newsletters, and internal updates • Repurposing existing content such as presentations, webinars, and documentation into FAQs, internal communications, and social media content • Maintaining organized records, documentation, and project resources • Supporting cross-functional coordination with teams across the organization and external partners • Helping the Product team identify opportunities to improve processes and operational efficiency

• Leading B2B programmatic strategy development, aligning audience, messaging, and media delivery to client business objectives such as lead quality, account penetration, and sales velocity. • Partnering with analytics and strategy teams to connect programmatic impact to CRM and pipeline metrics (MQLs, SQLs, pipeline velocity, ROI). • Managing campaign execution and optimization across display, video, native, and ABM-driven programmatic programs. • Contributing to the development and evolution of best practices for B2B audience segmentation, firmographic and technographic targeting, and multi-touch attribution. • Collaborating with key B2B data and technology partners (Bombora, 6sense, LiveRamp, LinkedIn, Demandbase, etc.) to maximize platform capabilities and evaluate emerging solutions. • Supporting new business efforts by contributing programmatic insights, recommendations, pricing considerations, and case studies that demonstrate B2B growth outcomes. • Partnering closely with paid social, search, and content teams to help create cohesive, full-funnel demand generation programs. • Sharing insights on emerging programmatic trends, privacy developments, and audience strategies relevant to B2B advertisers with both internal teams and clients. • Maintaining financial discipline through accurate budgeting, pacing, forecasting, and performance reporting for client accounts. • Resolving performance, strategy, or client relationship challenges by providing practical, data-driven recommendations and solutions. • Representing the agency professionally in client meetings, partner conversations, and industry events while continuing to build expertise within the B2B programmatic space.

• Managing lifecycle marketing programs across a portfolio of mid-market and enterprise clients. • Supporting the development and execution of customer journey strategies focused on acquisition, engagement, retention, and reactivation. • Serving as a strategic partner to client stakeholders by providing recommendations informed by performance data and lifecycle best practices. • Leading regular reporting, campaign reviews, and performance discussions with clients. • Identifying opportunities to improve lifecycle performance through segmentation, automation, personalization, and testing. • Designing and optimizing lifecycle programs across email, SMS, push notifications, loyalty, direct mail, and emerging channels. • Building scalable segmentation, personalization, and automation strategies. • Building and optimizing automated lifecycle campaigns, including welcome, nurture, cart abandonment, post-purchase, win-back programs, and more. • Supporting clients in expanding and optimizing their lifecycle marketing and automation programs. • Ensuring best practices in deliverability, compliance, consent management, and data governance. • Developing and executing testing plans across messaging, creative, audience segments, and campaign cadence. • Monitoring campaign performance and identifying optimization opportunities. • Creating recurring reports and presenting key insights and recommendations to clients. • Tracking lifecycle KPIs, including engagement, conversion, retention, and revenue. • Monitoring deliverability and account reputation in-line with CAN-SPAM & GDPR. • Leveraging AI capabilities to streamline processes and develop new strategic ideas. • Working hands-on in ESP platforms such as Klaviyo, Attentive, Hubspot, SFMC, or others (we’re platform agnostic).

• Focus on identifying, engaging, and nurturing top-tier talent across digital marketing • Partner closely with recruiters and hiring managers to translate business needs into targeted sourcing strategies • Uncover both active and passive candidates in highly competitive markets • Build pipelines that fuel long-term growth