• Design, run, and read structured paid marketing tests on new growth channels • Optimize and monitor campaign performance by adjusting bidding strategies, audience targeting, managing budget pacing, and creative testing • Support technical operations for existing/new channels i.e QA conversion mapping, ensure accurate performance links back to ad platform algorithms • Manage channels against internal goals and KPIs, and adjust spend toward what's genuinely incremental • Own creative strategy across channels - ideate concepts, brief and direct the creative team, and tailor format and messaging (image vs. video, hook-driven vs. storytelling) to what converts best per channel

• Lead the successful development and submission of winning proposals. • Develop and mature the proposal infrastructure, tools, reusable content, and processes that improve long-term growth effectiveness. • Support business development, capture, marketing, and delivery activities where those efforts directly strengthen active pursuits or position the company for future opportunities. • Lead the complete proposal lifecycle (RFIs, Sources Soughts, RFP, RFQs, etc.) from opportunity qualification through submission and post-submission lessons learned. • Write Technical, Management, Past Performance and other sections as needed to respond to customer requirements. • Develop proposal schedules, compliance matrices, outlines, storyboards, and production plans. • Manage proposal teams consisting of technical/delivery staff, pricing, contracts, recruiting, and executive leadership. • Drive proposal strategy, win themes, discriminators, messaging, and customer-focused content. • Ensure proposal compliance with solicitation requirements, evaluation criteria, and submission instructions. • Coordinate color team reviews (Pink, Red, Gold, White Glove) and ensure timely incorporation of reviewer feedback. • Oversee proposal production, quality assurance, formatting, graphics coordination, and final submission. • Maintain proposal repositories, templates, boilerplate content, resumes, past performance libraries, and proposal knowledge management assets. • Analyze proposal metrics and implement continuous process improvements to increase proposal quality and win rates. • Partner with business development personnel to qualify opportunities aligned with company strategy. • Assess opportunities posted to eBuy, SAM.gov, etc. and provide pursuit recommendations. • Participate in bid/no-bid decisions. • Support capture planning activities including competitive analysis, customer research, teaming strategies, and win strategy development. • Assist in developing executive summaries, capability statements, and customer presentation materials. • Coordinate with teaming partners throughout capture and proposal efforts. • Help maintain visibility into the opportunity pipeline to support proposal planning and resource forecasting. • Collaborate on the development of corporate capabilities materials, solution briefs, white papers, case studies, and other customer-facing content. • Support marketing initiatives that directly enable business development and proposal efforts. • Coordinate announcements related to contract awards, certifications, partnerships, and company achievements, as appropriate. • Coordinate with delivery leadership to identify reusable technical content, past performance, and staffing resources. • Capture lessons learned from project execution to strengthen future proposals. • Support transition activities between proposal and program startup when required. • Assist with customer presentations, oral proposals, and technical demonstrations. • Continuously improve the company’s proposal and growth processes, templates, tools, and knowledge repositories, prioritizing initiatives that directly improve proposal quality, efficiency, and win probability. • Track key growth metrics including proposal throughput, submission quality, win rate, and proposal resource utilization. • Develop and maintain reusable proposal assets, including templates, graphics, standard language, proposal checklists, and knowledge repositories.

Role Description We are looking for a Growth Marketing Specialist, North America to support the execution, optimization, and operational management of paid media campaigns across key markets. The Growth Marketing Specialist will help implement campaign strategies, monitor performance, coordinate creative and localization workflows, maintain reporting accuracy, and ensure campaigns are launched and optimized efficiently across assigned performance media platforms. Job Expectations - Execute and support paid media campaigns across assigned markets, including campaign setup, QA, launch, monitoring, pacing, optimization, and reporting. - Manage day-to-day campaign operations across global performance platforms, including Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, and other relevant regional paid media platforms. - Implement campaign structures, audience targeting, bidding strategies, budgets, creative rotations, tracking parameters, and platform settings based on approved growth plans. - Monitor campaign performance daily and identify issues related to spend pacing, delivery, tracking, creative fatigue, audience performance, conversion rates, CAC, ROAS, and other core KPIs. - Support optimization of paid media campaigns against goals such as new customer acquisition, revenue, ROAS, CAC, LTV, payback period, contribution margin, and conversion rate. - Assist with budget pacing and reallocation recommendations across markets, platforms, campaigns, ad groups, audiences, and creative assets. - Support structured testing roadmaps across creative, audiences, bids, landing pages, campaign structures, offers, localization, and platform features. - Coordinate performance creative workflows, including briefing, asset trafficking, localization, naming conventions, version control, approvals, uploads, and post-launch performance tracking. - Partner with creative, localization, and regional stakeholders to ensure ads are accurate, culturally relevant, platform-compliant, and aligned with performance testing needs. - Analyze performance creative by format, hook, message, offer, language, market, audience, placement, and funnel stage. - Maintain campaign documentation, testing trackers, launch calendars, QA checklists, naming conventions, UTM standards, and reporting processes. - Support measurement initiatives including incrementality tests, geo tests, platform lift studies, holdout tests, attribution analysis, and cohort reporting. - Prepare recurring performance reports, insights summaries, test readouts, and campaign performance updates for managers and cross-functional partners. - QA tracking, attribution, pixels, conversion events, product feeds, landing URLs, UTMs, and campaign taxonomy to ensure reporting accuracy. - Work with analytics, data science, and measurement partners to validate campaign data and troubleshoot reporting discrepancies. - Support agency, platform partner, and vendor coordination, including campaign requests, asset delivery, performance follow-ups, billing inputs, and meeting preparation. - Monitor platform updates, regional media trends, auction dynamics, competitive shifts, and performance benchmarks. - Identify opportunities to improve operational efficiency, campaign QA, reporting quality, creative testing processes, and execution speed. Qualifications - Hands-on experience executing or supporting paid media campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, or similar performance channels. - Possess a passion for campaign operations, performance analysis, creative testing, and process improvement. - Experience with E-specific platforms, or similar regional paid media platforms strongly preferred. - Strong campaign operations skills, including campaign setup, trafficking, QA, budget pacing, naming conventions, tracking, and performance reporting. - Working knowledge of paid search, paid social, app acquisition, display, retargeting, shopping campaigns, catalog ads, and feed-based advertising. - Ability to analyze campaign performance and identify practical optimization opportunities. - Familiarity with key performance metrics including CAC, ROAS, LTV, conversion rate, CTR, CPC, CPM, CVR, payback period, retention, and contribution margin. - Exposure to incrementality measurement, platform lift studies, holdout testing, geo testing, attribution analysis, or media mix measurement preferred. - Experience supporting creative testing and translating performance results into clear creative learnings. - Strong attention to detail and ability to manage multiple campaigns, markets, deadlines, and stakeholders at once. - Comfortable working with spreadsheets, dashboards, reporting tools, and campaign management platforms. - Organized, analytical, detail-oriented, and comfortable working across multiple markets, channels, campaigns, and stakeholders. - Professional fluency or native-level fluency in English required. - Professional fluency or native-level fluency in Spanish or Portuguese preferred. Equipment Knowledge - Experience with Microsoft Office Suite (Word, Excel, PowerPoint). - Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred. - Experience with analytics and BI tools such as Looker, Tableau, Google Analytics, Amplitude, or similar platforms. - Experience with ecommerce marketing operations platforms & tools. Experience Requirements - Generally requires 2 - 5 years of experience in performance marketing, growth marketing, paid media, digital marketing, or marketing operations. Education Requirements - Bachelor’s Degree in Business or related field preferred. Compensation The expected salary range for this role is $54,063 - $95,000 USD. The actual base pay offered will be determined by factors such as the candidate's relevant experience, education, geographic location, and internal equity. Staffing Agency Submission Notice iHerb does not accept unsolicited 3rd party ("Agency") candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to staffingvendors@iherb.com. Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization. Equal Opportunity Employer iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.

Role Description We're hiring our founding Growth Marketer, the person who gets to build Adclear's growth engine from the ground up and own every part of it. You'll decide what we test, how we tell our story, and where we put our weight once something works. You will be pivotal to our US market expansion, working with teams that thrive on real traction, momentum and closely collaborating with new and existing clients to amplify their voice and testimonials. What You'll Own - Full-funnel growth: own demand generation end-to-end: paid, organic, lifecycle, and everything that turns attention into pipeline. - Experimentation: design, run, and ruthlessly evaluate growth experiments across channels; we'd rather know something doesn't work in a week than assume it does for a quarter. - Positioning & content: turn genuinely dry compliance topics into content that regulated-industry buyers actually want to read, especially as we introduce Adclear to the US market. - Attribution: build the reporting that shows leadership exactly what's driving pipeline, not just what's driving traffic. - Sales alignment: work closely with our BDR and AE teams so what you build at the top of the funnel actually shows up in their pipeline, not just a dashboard. What Success Looks Like - Marketing-sourced and marketing-influenced pipeline growing month over month, provably. - A demand engine other teams can rely on, not one that depends on you personally running it. - Clean attribution from spend to closed pipeline, no guessing what worked. - A documented growth playbook the next marketing hire can pick up and run with. Qualifications - Have run growth or demand gen at an early-stage B2B SaaS company, ideally somewhere with a complex or regulated sales motion. - Are genuinely comfortable being a team of one - building the infrastructure, not just filling in someone else's. - Are data-driven to the point of being a little relentless about it: you test, you measure, you kill what doesn't move the number. - Write and communicate well enough to make compliance sound interesting, because that's the actual job. - Have marketed to fintech, financial services, or another regulated vertical - a strong plus, not a requirement. Compensation - Competitive base + performance bonus. - Meaningful equity. - Private healthcare and dental. - Hardware budget. - Company-paid life insurance. - Company-sponsored 401k + matching.