AppLovin’s leading marketing platform provides developers with a powerful set of solutions to grow their apps.
Media Buyer – Emerging Channels
Location
United States
Posted
20 hours ago
Salary
0
Seniority
Senior
Job Description
Media Buyer – Emerging Channels
AppLovin
• Design, run, and read structured paid marketing tests on new growth channels • Optimize and monitor campaign performance by adjusting bidding strategies, audience targeting, managing budget pacing, and creative testing • Support technical operations for existing/new channels i.e QA conversion mapping, ensure accurate performance links back to ad platform algorithms • Manage channels against internal goals and KPIs, and adjust spend toward what's genuinely incremental • Own creative strategy across channels - ideate concepts, brief and direct the creative team, and tailor format and messaging (image vs. video, hook-driven vs. storytelling) to what converts best per channel
Job Requirements
- 3+ years of direct, hands-on-keyboard execution experience in paid media buying across multiple platforms
- Ability to operate independently, with strong attention to detail regarding performance and budget changes, platform-level delivery discrepancies and tracking drops
- Strong test-and-learn track record, data driven, and creative
- Bonus if you have experience with landing page testing and conversion rate optimization
- Comfort with Claude, SQL, Posthog, and BI tools like Superset, Looker, or similar
Benefits
- Meaningful budget to deploy
- Team that has built the LTV, ROAS, and incrementality measurement behind our paid program
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