• Owning SEO, GEO, and AEO strategy across owned channels • Partnering on content creation; lead distribution, optimization, and performance • Managing organic social as a discovery and trust channel • Driving CRO across landing pages, signup flows, and onboarding entry points • Partnering with Product and Design to run tests and ship improvements • Identifying and close key conversion gaps • Supporting paid strategy alongside a specialized agency • Setting direction and ensure full-funnel message consistency • Aligning acquisition efforts to Host audience needs and experience • Optimizing the signup-to-activation handoff • Partnering on onboarding flows to drive key host actions and milestones • Tracking cohorts and identify drop-off points during the credit period • Building and prioritizing the growth experiment backlog • Developing hypotheses, run tests, and analyze results • Turning insights into actionable channel and growth strategies • Owning funnel metrics from first touch through activation • Pulling and analyzing your own data; building reporting views • Connecting channel performance to downstream outcomes • Collaborate closely with Product, Sales, and Revenue Management • Contribute to product launches, onboarding, and GTM execution • Use funnel insights to influence roadmap decisions

• Own the systems that turn Alt into the default platform for buying and selling high-value collectibles • Own the end-to-end seller journey from first submission to high-frequency, high-value seller • Identify and close drop-off points across onboarding, Snap to Sell, quote acceptance, vault intake, and resubmission • Build product-led experiences that activate dormant sellers and increase submission frequency among our dealer segment — without requiring manual outreach • Partner with Data and Lifecycle to deploy behavioral triggers and personalized experiences that drive submissions at scale • Own search quality, card discovery, and browse experiences across the platform • Drive search-to-bid conversion through better ranking, filtering, recommendations, and real-time Alt Value pricing context • Define and run a disciplined experimentation roadmap across all buyer-facing discovery surfaces • Own the experimentation framework across the platform — hypothesis definition, test design, metric selection, and decision rules • Run high-velocity A/B tests across onboarding, activation, search, and submission flows • Monitor and improve marketplace health — submission volume, listing rates, bid depth, and sell-through • Build and own the quarterly Growth roadmap tied directly to submission volume, buyer conversion, and time-to-liquidity • Communicate tradeoffs and progress clearly to the CEO and leadership team

Role Description This role owns the operational engine that turns marketing strategy into executed campaigns, measurable demand, qualified pipeline, and revenue contribution. Working closely with the senior marketing leader, this person will operationalize campaign strategy across various platforms. They will be responsible for both executing campaigns directly and building the technical backend that helps marketing and sales act on the right accounts, contacts, signals, and engagement at the right time. This is a hands-on growth, campaign, and AI orchestration role. The ideal candidate is part HubSpot power user, part digital marketer, part marketing operations builder, and part AI-enabled GTM operator. This person will own pipeline targets for campaigns they run directly, while also supporting campaigns led by others on the team through operational, technical, data, and performance optimization support. Qualifications - 3-6+ years in B2B demand generation, growth marketing, marketing operations, campaign management, or performance marketing. - Strong HubSpot experience required. - Experience managing landing pages, email campaigns, forms, workflows, lists, dashboards, and attribution. - Experience with paid search, paid social, retargeting, website optimization, SEO, and performance reporting. - Comfortable working with AI tools, enrichment tools, sales intelligence platforms, and automation workflows. - Familiarity with tools such as HubSpot, ZoomInfo, Apollo, Clay, Claude, Jasper, Userled, LinkedIn Campaign Manager, Google Ads, GA4, and similar platforms. - Strong analytical and operational mindset. - Able to work quickly, independently, and across multiple campaigns at once. - Strong English communication skills. - Comfortable partnering closely with SDRs, sales, agencies, and senior marketing leadership. Requirements - Build, launch, and manage full-funnel marketing campaigns that generate qualified demand and pipeline. - Operationalize campaign strategy created with the senior marketing leader into executed programs across various channels. - Own campaign setup, tracking, QA, launch, optimization, and performance reporting. - Ensure every campaign has clear audience segmentation, CTA, conversion path, lead routing, follow-up logic, and pipeline measurement. - Manage campaigns that support both new logo demand generation and existing customer expansion. - Own specific campaign pipeline targets and report regularly on progress against those targets. - Use AI tools and data sources to identify high-intent ICP accounts, contacts, buying signals, and engagement patterns. - Own website campaign operations, landing page builds, page updates, forms, CTAs, tracking, and conversion optimization. - Build and maintain target account lists for ABM campaigns. - Track performance across campaigns, channels, landing pages, email, webinars, paid media, website, SEO, GEO, social, ABM, and SDR handoff. Benefits - Equity Participation: As an employee-owned company, we provide a meaningful stock option program. - Competitive & Transparent Compensation: Expected salary range is MXN 600,000 – 710,000 annually. First 90-Day Outcomes - Own HubSpot campaign execution with limited supervision. - Build and QA landing pages, emails, forms, workflows, lists, and dashboards. - Manage paid search, paid social, retargeting, and campaign reporting. - Support SEO, GEO, website updates, and conversion optimization. - Build and maintain segmented target account lists. - Support active ABM campaigns with account segmentation, enrichment, and reporting. - Create AI-assisted account intelligence briefs for SDRs and sales. - Produce weekly campaign, funnel, website, and paid media performance reports. - Help SDRs receive better-prioritized accounts, contacts, signals, and messaging context. - Own pipeline contribution from assigned campaigns. - Reduce the senior marketing leader's time spent on campaign operations, reporting, list building, and technical execution. Ideal Candidate Profile - Hands-on operator who is comfortable building, launching, measuring, and improving work directly. - Comfortable working in a fast-moving growth environment where priorities can shift quickly. - Strong collaborator with sales, SDRs, product, engineering, agencies, and senior marketing leadership. - Clear communicator who can turn complex technical information into practical business and campaign execution. - High ownership mindset with strong attention to detail, follow-through, and performance outcomes. Location and Language - Mexico-based role. - Strong written and spoken English required. - Ability to collaborate with North American teams across time zones.

• Own the integrated campaign calendar for new logo acquisition in the EMEA & APAC segment, with pipeline targets defined for every program. • Translate GTM positioning and competitive differentiation from the GTM Marketing team into compelling, audience-specific campaign narratives and assets. • Execute multi-channel campaigns spanning paid media, email, content syndication, webinars, and field event integration. • Design and run ABM programs for target accounts across the EMEA & APAC universe. • Support Blackboard’s visibility in AI-generated research environments (GEO). • Partner with Marketing channel teams to ensure programs compound ROI rather than run in isolation. • Build AI-native workflows for always-running campaign analysis, audience personalization, and performance optimization. • Own Blackboard’s presence at third-party conferences in EMEA & APAC. • Manage regional field activation programs — road shows, executive dinners, partner-hosted events. • Build and own post-event attribution models. • Own a direct pipeline contribution target — not just activity metrics. • Work with Marketing Intelligence to define campaign-level pipeline targets and track performance against them. • Leverage intent data and buying signals to prioritize campaign audiences and personalize outreach. • Build and maintain multi-touch attribution to ensure campaign contribution is accurately captured across the full funnel. • Flag expansion signals to the Customer Growth & Advocacy team. • Brief and collaborate with Content and Brand teams to develop campaign assets. • Align with Product Marketing on sales enablement and ensure campaign messaging is consistent across GTM teams. • Develop field-specific assets that connect field presence to campaign pipeline. • Own campaign performance reporting.