• We're looking for a Lead Growth Marketing Manager to help Kit reach our 2026 business goals by optimizing our acquisition engine, improving LTV:CAC, growing brand awareness with the right audiences, and increasing high-quality inbound sales pipeline. • You will own paid acquisition performance and play a key role in how Kit grows across both self-serve and sales-led motions. You’ll bring a strong point of view on channel strategy, creative testing, funnel optimization, measurement, and how AI can improve speed, personalization, and performance. You should be a self-starter who can drive outcomes independently while working closely with Creative, Product Marketing, Sales, Analytics, Lifecycle, Product, and external partners. • Dive into our product, customers, 2026 business goals, current marketing performance, paid acquisition workflows, brand strategy, sales pipeline goals, and team operating rhythms. Take part in Get To Know You's (GTKYs) to meet our distributed team. • Complete a performance and opportunity audit across paid acquisition, funnel conversion, creative performance, reporting, and sales pipeline contribution. Identify 3–5 high-impact opportunities to improve LTV:CAC, grow qualified inbound demand, and increase brand-aware traffic from our target audiences. • Improve performance across existing paid channels, launch focused creative and audience tests, strengthen reporting from spend to revenue impact, partner with Creative and PMM on campaign messaging, and build an experimentation roadmap across ads, landing pages, and key funnel steps. • Own meaningful improvements in acquisition efficiency, increase qualified inbound pipeline, contribute to stronger brand awareness in priority creator segments, and build a scalable performance marketing operating system that helps Kit grow profitably.

• Develop and maintain Braze attributes. This includes defining, building, and validating custom attributes and event structures that enable lifecycle segmentation, targeting, and personalization across communications. • Own marketing attribution analysis, such as measuring how channels, campaigns, and touchpoints contribute to member acquisition and engagement, and translating findings into recommendations on spend, targeting, and channel mix. • Own member engagement analytics, measuring how members engage across their lifecycle, identifying drop-off and opportunity, and delivering insights that inform engagement strategy and operations optimization. • Build and maintain Looker dashboards and reporting that track member engagement, channel effectiveness, and lifecycle outcomes—turning recurring questions into self-serve reporting that member operations and marketing partners can act on. • Partner with Member Operations & Marketing as their analytics counterpart, translating questions about member behavior into analysis and clear, actionable recommendations. • Operate as a proactive analytics partner—anticipating the questions Member Operations and Marketing will ask and surfacing insights before they're requested, rather than waiting on ad-hoc asks. • Apply a working understanding of production SQL and our DBT ETL to reason about how data flows into and interacts with Braze and Looker—validating custom attributes and events, flagging discrepancies, and partnering with data teams to resolve issues. • Design, run, and analyze A/B tests and experiments, translating results into recommendations for member operations and marketing partners. • Other responsibilities as assigned.

• Provide services to a diverse demographic of patients with an average caseload of 50 patients per week / around 8-12 per day (Caseload numbers may vary based on clinical judgment, patient needs, etc.) • Provide evidence-based psychotherapy and medication management • Develop personalized treatment plans for diverse patients (50/week) • Deliver care via a telehealth platform • Offer guidance to peers and supervisors • Participate in interdisciplinary team meetings • Exemplify Rivia Mind's values and collaborative approach

• Provide services to a diverse demographic of patients with an average caseload of 50 patients per week / around 8-12 per day • Provide evidence-based psychotherapy and medication management • Develop personalized treatment plans for diverse patients (50/week) • Deliver care via a telehealth platform • Offer guidance to peers and supervisors • Participate in interdisciplinary team meetings • Exemplify Rivia Mind's values and collaborative approach