Kit (formerly ConvertKit)

• Dive into our product, customers, 2026 business goals, current marketing performance, paid acquisition workflows, brand strategy, sales pipeline goals, and team operating rhythms. Take part in Get To Know You's (GTKYs) to meet our distributed team. • Complete a performance and opportunity audit across paid acquisition, funnel conversion, creative performance, reporting, and sales pipeline contribution. Identify 3–5 high-impact opportunities to improve LTV:CAC, grow qualified inbound demand, and increase brand-aware traffic from our target audiences. • Improve performance across existing paid channels, launch focused creative and audience tests, strengthen reporting from spend to revenue impact, partner with Creative and PMM on campaign messaging, and build an experimentation roadmap across ads, landing pages, and key funnel steps. • Own meaningful improvements in acquisition efficiency, increase qualified inbound pipeline, contribute to stronger brand awareness in priority creator segments, and build a scalable performance marketing operating system that helps Kit grow profitably.

• First Week: Dive into our core systems, including Kit’s platform, internal success workflows, and reporting tools. Take part in Get To Know You’s (GTKYs) to meet our distributed team and build foundational context on our company culture and creator community. • First Month: Begin shadowing customer calls and reviewing creator portfolios to understand our customer segmentation, goals, and success benchmarks. Start managing a small group of creators to get hands-on with Kit’s success methodology and internal playbooks. While you won’t own a renewal and expansion quota from Day One, you will be expected to influence revenue through retaining and expanding customers. As a team, we’re in the process of implementing team and individual renewal and expansion targets, and are eager to run tests, measure the impact, and scale what works. Look for moments to go beyond the standard playbook — a well-timed check-in, a personal touch, something that makes a creator feel genuinely seen rather than managed. • First Six Months: Own a portfolio of 50-75 high-value (~$1m ARR) creator accounts, delivering proactive, strategic guidance and implement strategic initiatives and tests that drive measurable business outcomes, like retention and expansion. Establish strong relationships with creators and their teams built on trust and credibility. Collaborate cross-functionally to ensure creator needs are surfaced internally, and partner with Product, Marketing, and Support to improve the creator experience. Drive feature adoption and increase customer engagement. Build deep fluency in high performing strategies, market trends and insights, and Kit's product roadmap and capabilities so you can proactively recommend the right playbooks and features for each creator, not just react to their questions. • First Year: Become a strategic pillar on the Creator Growth team. Develop account plans and success strategies that support scalable growth across your portfolio, to un-owned accounts, all the way through Product and Lifecycle Marketing efforts. Identify patterns in creator needs, surface insights to the broader team, and contribute to evolving our customer success framework as we scale. Be a go-to product expert on the team, someone Product, Support and Marketing loop in when they want to know how a feature actually lands with creators in the field.

• First Week: Dive into our core systems, including Kit’s platform, internal success workflows, and reporting tools. Take part in Get To Know You’s (GTKYs) to meet our distributed team and build foundational context on our company culture and creator community. • First Month: Begin shadowing customer calls and reviewing creator portfolios to understand our customer segmentation, goals, and success benchmarks. Start managing a small group of creators to get hands-on with Kit’s success methodology and internal playbooks. While you won’t own a renewal and expansion quota from Day One, you will be expected to influence revenue through retaining and expanding customers. As a team, we’re in the process of implementing team and individual renewal and expansion targets, and are eager to run tests, measure the impact, and scale what works. Look for moments to go beyond the standard playbook — a well-timed check-in, a personal touch, something that makes a creator feel genuinely seen rather than managed • First Six Months: Own a portfolio of 50-75 high-value (~$1m ARR) creator accounts, delivering proactive, strategic guidance and implement strategic initiatives and tests that drive measurable business outcomes, like retention and expansion. Establish strong relationships with creators and their teams built on trust and credibility. Collaborate cross-functionally to ensure creator needs are surfaced internally, and partner with Product, Marketing, and Support to improve the creator experience. Drive feature adoption and increase customer engagement. Build deep fluency in high performing strategies, market trends and insights, and Kit's product roadmap and capabilities so you can proactively recommend the right playbooks and features for each creator, not just react to their questions. • First Year: Become a strategic pillar on the Creator Growth team. Develop account plans and success strategies that support scalable growth across your portfolio, to un-owned accounts, all the way through Product and Lifecycle Marketing efforts. Identify patterns in creator needs, surface insights to the broader team, and contribute to evolving our customer success framework as we scale. Be a go-to product expert on the team, someone Product, Support and Marketing loop in when they want to know how a feature actually lands with creators in the field.

• Get into Notion and learn how the Brand Studio currently operates. • Take ownership of request triage and ensure briefs are complete before they reach a Brand Studio team member. • Start identifying patterns in the types of work coming in and propose additions to the brand asset menu. • Continue refining and improving the internal capacity planning web app and sprint planning processes based on actual use.

• Get into Notion and learn how the Brand Studio currently operates • Shadow the intake process and meet your immediate teammates and key stakeholders across the marketing org • Start building relationships so future scope and deadline conversations feel collaborative rather than transactional • Take ownership of request triage and ensure briefs are complete before they reach a Brand Studio team member • Shadow sprint planning for the first sprint of the month, then take over running point on it for the second sprint • Keep sprints on track by surfacing blockers early and making confident recommendations when tradeoffs are needed • Start identifying patterns in the types of work coming in and propose additions to the brand asset menu where repeatable work types have emerged • Begin using Claude Code (or similar) to build improvements to our internal capacity planning web app, • Continue refining and improving the internal capacity planning web app and sprint planning processes based on how the team actually uses it and how work actually gets done • Take on additional project management tasks as assigned, and stay responsible for holding team members accountable to deadlines, surfacing blockers, making necessary tradeoffs and helping the team to increase their output

• Get access to the current webinar decks and curriculum, sit in on a live session to see the format and flow, and do practice run-throughs with Shiv Chibber to align on pacing, tone, and how to hand off between segments. • Start co-hosting live webinars on your own, running slides, polls, and Q&A, and doing live demos inside Kit and inside Claude. Get comfortable with the rhythm of a typical week, which may include two sessions on one day and one on another, depending on the affiliate's schedule. • Be a reliable, polished host for Kit's full slate of scheduled webinars each month (up to eight), someone the team can count on to walk into any session prepared, and someone new creators remember as a clear, credible voice for both their favorite affiliate and for Kit.

• We're looking for a Lead Growth Marketing Manager to help Kit reach our 2026 business goals by optimizing our acquisition engine, improving LTV:CAC, growing brand awareness with the right audiences, and increasing high-quality inbound sales pipeline. • You will own paid acquisition performance and play a key role in how Kit grows across both self-serve and sales-led motions. You’ll bring a strong point of view on channel strategy, creative testing, funnel optimization, measurement, and how AI can improve speed, personalization, and performance. You should be a self-starter who can drive outcomes independently while working closely with Creative, Product Marketing, Sales, Analytics, Lifecycle, Product, and external partners. • Dive into our product, customers, 2026 business goals, current marketing performance, paid acquisition workflows, brand strategy, sales pipeline goals, and team operating rhythms. Take part in Get To Know You's (GTKYs) to meet our distributed team. • Complete a performance and opportunity audit across paid acquisition, funnel conversion, creative performance, reporting, and sales pipeline contribution. Identify 3–5 high-impact opportunities to improve LTV:CAC, grow qualified inbound demand, and increase brand-aware traffic from our target audiences. • Improve performance across existing paid channels, launch focused creative and audience tests, strengthen reporting from spend to revenue impact, partner with Creative and PMM on campaign messaging, and build an experimentation roadmap across ads, landing pages, and key funnel steps. • Own meaningful improvements in acquisition efficiency, increase qualified inbound pipeline, contribute to stronger brand awareness in priority creator segments, and build a scalable performance marketing operating system that helps Kit grow profitably.

• Get oriented in our onboarding curriculum in Notion and get access to key tools — Linear, Figma, Slack, Looker, Omni and our experimentation infrastructure • Dig into the data and current growth opportunities. Understand where creators are dropping off and why, and you have a clear point of view on what's driving disengagement and where the highest-leverage retention opportunities are • Start contributing to active experiments or funnel improvements while you build context. Ship your first changes, to get a real feel for how we move and contribute to our growth strategy • Own the end-to-end execution of multiple growth initiatives across the funnel • You've shipped experiments and owned complex projects that moved meaningful metrics and can speak clearly to what worked and what didn't • You've established the technical patterns and measurement practices the growth team relies on • You’re a leader on the Growth squad and a strong, trusted partner to Product. You have a clear point of view on what the funnel needs, and you're coaching others toward more analytical, outcome-driven ways of working

• Get access to core systems (Mode reporting, financial tracker in Google Sheets, Bill.com, Stripe, Kit Admin payout portal, Retool, invoicing CRM, Notion, QuickBooks, and banking) • Own a full invoicing cycle and a creator-payout run end to end. Shadow, then run, one month-end close. • Independently deliver the Newsletter Sponsorships close by business day 4 every month. • Keep AR aging current with a disciplined dunning cycle (Bill.com automated reminders, then manual outreach at 45 / 60 / 90 days), manage collections escalations, and own the monthly reconciliation between QuickBooks Online and Bill.com. • Partner with Finance and Engineering as we evaluate moving off spreadsheets to a more durable system.

• You'll be joining the Network Squad, which owns Creator Growth through recommendation products and Creator Monetization via our Newsletter Sponsorships and Commerce platforms. We build products where network effects drive value—as more creators participate, everyone benefits. Your work directly impacts how thousands of creators find their audience and earn a living, with measurable outcomes like 2x faster audience growth for creators using our recommendation network. • This is a hands-on role for a product-minded engineer with strong product engineering skills and front-end experience. You'll work across the full stack—from React frontends to our Rails backend and analytics systems—and you care deeply about creating great user experiences. You partner well with Design and Product throughout the design process, contributing to early concepts, refining rough ideas, and breaking down ambitious features into iterative deliverables that ship value to creators sooner. You contribute to scoping conversations, help identify MVPs, and support iterative release planning so creators benefit throughout the development process, not just at the end. You're data-driven and contribute to product improvements while bringing modern approaches to performance and user experience. • You're proficient with AI-assisted development tools like Claude Code and Cursor, and leverage them to broaden your impact.