• Develop and maintain Braze attributes. This includes defining, building, and validating custom attributes and event structures that enable lifecycle segmentation, targeting, and personalization across communications. • Own marketing attribution analysis, such as measuring how channels, campaigns, and touchpoints contribute to member acquisition and engagement, and translating findings into recommendations on spend, targeting, and channel mix. • Own member engagement analytics, measuring how members engage across their lifecycle, identifying drop-off and opportunity, and delivering insights that inform engagement strategy and operations optimization. • Build and maintain Looker dashboards and reporting that track member engagement, channel effectiveness, and lifecycle outcomes—turning recurring questions into self-serve reporting that member operations and marketing partners can act on. • Partner with Member Operations & Marketing as their analytics counterpart, translating questions about member behavior into analysis and clear, actionable recommendations. • Operate as a proactive analytics partner—anticipating the questions Member Operations and Marketing will ask and surfacing insights before they're requested, rather than waiting on ad-hoc asks. • Apply a working understanding of production SQL and our DBT ETL to reason about how data flows into and interacts with Braze and Looker—validating custom attributes and events, flagging discrepancies, and partnering with data teams to resolve issues. • Design, run, and analyze A/B tests and experiments, translating results into recommendations for member operations and marketing partners. • Other responsibilities as assigned.

• Provide services to a diverse demographic of patients with an average caseload of 50 patients per week / around 8-12 per day (Caseload numbers may vary based on clinical judgment, patient needs, etc.) • Provide evidence-based psychotherapy and medication management • Develop personalized treatment plans for diverse patients (50/week) • Deliver care via a telehealth platform • Offer guidance to peers and supervisors • Participate in interdisciplinary team meetings • Exemplify Rivia Mind's values and collaborative approach

• Provide services to a diverse demographic of patients with an average caseload of 50 patients per week / around 8-12 per day • Provide evidence-based psychotherapy and medication management • Develop personalized treatment plans for diverse patients (50/week) • Deliver care via a telehealth platform • Offer guidance to peers and supervisors • Participate in interdisciplinary team meetings • Exemplify Rivia Mind's values and collaborative approach

• Own and manage SARAL's content strategy and editorial calendar. • Collaborate with writers, SEO consultants, and internal stakeholders to publish high-quality content. • Build and execute AEO (Answer Engine Optimization) initiatives. • Identify, negotiate, and manage strategic partnerships. • Drive co-marketing campaigns, webinars, podcast sponsorships, and newsletter collaborations. • Optimize website conversion through continuous CRO experiments. • Improve lead qualification workflows, scoring, and funnel efficiency. • Launch, measure, and iterate growth experiments across multiple acquisition channels. • Track growth metrics, identify opportunities, and recommend improvements. • Own projects from idea to execution while being accountable for business outcomes.