• The Manager, Lifecycle Marketing is responsible for owning the journey layer of the modern Marketing and Communications ecosystem. • Reporting to the VP of Marketing and Communications, this role helps turn audience engagement into sustained relationships through connected customer journeys, nurture systems, onboarding experiences, retention strategies, and behavior-based marketing automation across Shine Early Learning and Acelero Learning. • Builds and optimizes lifecycle marketing strategies across multiple audience types and customer journey. • Develops audience strategies that connect with the full range of stakeholders we serve, including government/public systems, Head Start and early childhood providers, community partners, decision-makers, and families across B2G, B2B, B2B2C, and B2C audiences. • Develops scalable nurture and engagement systems that support awareness, onboarding, activation, engagement, retention, renewals, advocacy, and re-engagement. • Creates connected customer journey frameworks across email, SMS, CRM workflows, landing pages, enrollment communication, and digital touchpoints. • Helps evolve the organization from isolated communication tactics toward connected, audience-centered relationship marketing. • Serves as a key operational lead for lifecycle marketing execution inside HubSpot. • Builds and manages automated nurture workflows, email sequences, SMS communication flows, audience segmentation, smart lists, behavioral triggers, lifecycle stages, onboarding pathways, retention and re-engagement campaigns, and CRM communication systems. • Ensures lifecycle workflows remain scalable, organized, audience-centered, and aligned with broader campaign strategies.

Role Description Avanade is shaping the future of Retail and Consumer Goods—helping the world's leading brands respond to disruption, unlock growth, and create 360° value through the power of Microsoft technology and Accenture's industry expertise. As the Americas Industry Marketing Lead for Retail & Consumer Goods / Products, you will play a defining role in how Avanade shows up in market. You'll translate deep industry insight, bold innovation, and proven capability into marketing programs that drive relevance, fuel demand, and build lasting reputation across the US and Canada. This is a senior, hands-on role for an industry-oriented marketer who thrives at the intersection of strategic thinking and modern marketing execution—someone energized by change, comfortable with complexity, and passionate about the applied use of AI to elevate everything marketing does. What You'll Do - Industry & Market Leadership - Lead the design and execution of integrated marketing strategies for Retail, Consumer Goods, and Products across US and Canada, supporting Avanade's Mid-Market clients. - Partner with industry subject matter experts, sales, and market leadership to align marketing programs with growth priorities, pipeline needs, and client agendas. - Build and activate marketing plans that strengthen Avanade's industry positioning, support deal origination, and enhance market perception. - Campaigns, Content & Thought Leadership - Develop industry-relevant content, experiences, and campaigns that demonstrate Avanade's depth, differentiation, and impact across the Retail and Consumer Goods landscape. - Activate marketing programs supporting priority clients, new prospective accounts, and growth initiatives. - Translate complex industry, technology, and transformation narratives into clear, compelling messaging for senior industry buyers. - AI-Enabled, Insight-Led Marketing - Champion AI-powered marketing—actively using and experimenting with AI tools to improve how marketing is planned, produced, and optimized. - Apply AI to accelerate content creation, enhance personalization, surface insights, and improve marketing effectiveness at scale. - Leverage platforms such as Accenture SynOps, LinkedIn Sales Navigator, and advanced martech to identify opportunities and make smarter, faster decisions. - Insights, Analytics & Performance - Lead audience and buyer research to understand evolving Retail and Consumer Goods priorities, challenges, and purchasing behaviors. - Define success metrics and measure marketing performance against agreed KPIs. - Use data, analytics, and rapid experimentation to continuously refine campaigns and demonstrate clear business impact. - Collaboration & Stakeholder Influence - Build trusted relationships with senior stakeholders across a complex, matrixed global organization. - Act as a connector across industry, marketing, and sales teams—driving alignment, momentum, and shared outcomes. - Operate with confidence, clarity, and credibility at the most senior levels. Qualifications - Minimum 8 years of marketing experience in professional services or a complex B2B environment. Preferred Qualifications - Demonstrated experience in Retail, Consumer Goods, or Products industry marketing strongly preferred. - Proven success driving demand, pipeline, and revenue impact through integrated marketing programs. - Strong full-funnel marketing expertise across events, digital, social, email, and targeted outreach. - Excellent project management skills with the ability to manage multiple priorities and stakeholders. - Exceptional written, verbal, and presentation skills; able to influence at senior levels. - Collaborative, curious, and passionate about the future of marketing and AI. - Microsoft Dynamics or comparable CRM platform experience. - Marketo or equivalent email marketing/automation platform experience. - Proficiency in Microsoft PowerPoint and Excel; design skills a bonus. Compensation Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. - California: $94,400 to $224,600 - Cleveland: $87,400 to $179,700 - Colorado: $94,400 to $194,100 - District of Columbia: $100,500 to $206,700 - Illinois: $87,400 to $194,100 - Maine: $80,400 to $165,300 - Maryland: $94,400 to $194,100 - Massachusetts: $94,400 to $206,700 - Minnesota: $94,400 to $194,100 - New York: $87,400 to $224,600 - New Jersey: $100,500 to $224,600 - Virginia: $87,400 to $206,700 - Washington: $100,500 to $206,700 Benefits - Medical, dental, vision, life, and long-term disability coverage - 401(k) plan - Bonus opportunities - Paid holidays - Paid time off

Role Description This role builds and operates the trade marketing function that gives the field sales team the assets, programs, and execution needed to drive sell-through at the distributor and retail level. You sit at the bridge between brand marketing and sales — turning brand assets into selling tools, and turning trade dollars into measurable sell-through. You will not inherit a built-out trade marketing function — you will build one from the ground up while supporting an active, fast-moving field sales team. You are the difference between a sales team that walks into buyer meetings with ammunition and one that walks in empty-handed. What You'll Do - Own the master sales collateral library — one-pagers, pitch decks, category review decks, JBP templates, ride-along leave-behinds, sample request brochures — and keep it current. - Design, procure, and ship in-store assets — shelf talkers, counter mats, light boxes, danglers, cooler clings, planogram strips — to distributors and direct accounts. - Build and execute the annual trade promotion calendar — volume rebates, MDF programs, growth incentives, new-SKU bundles, distributor-rep SPIFFs. - Coordinate MAP enforcement — receive violation reports from the field, run investigations, escalate to leadership and Legal, manage remediation. - Own the sample budget and inventory deployment, tracking cost and ROI. - Own trade show and event execution — NACS, TPE, Champs, ECRM, regional shows — including booth design, materials, and on-site logistics. - Build the launch package for every new SKU — distributor sell-in deck, retailer one-pager, POP package, promotional incentive — coordinated with Marketing and the field. - Maintain a trade marketing dashboard tracking spend by program, channel, and ROI, reviewed monthly with the CRO. - Coordinate with Marketing to keep all sales-facing materials on-brand, without owning brand creative yourself. You'll Thrive Here If You - Are energized by building a function from scratch rather than running one that's already built. - Can move between strategic calendar-building and hands-on execution (shipping POP, building a deck) in the same week. - Understand the difference between trade marketing, shopper marketing, and consumer marketing without needing it explained. - Can point to a specific trade promotion program you designed and measured the results of. - Are comfortable being the one who ships the boxes and builds the booth, not just the one who manages the agency doing it. - Want outsized influence — trade marketing in a lean org has far more strategic weight than the same title at a large, mature CPG company. You May Struggle Here If You - Come from a brand-creative background with no commercial or sell-through experience. - Rely heavily on agency partners to execute rather than doing the work yourself. - Need an established playbook before you can start — this function doesn't have one yet. - Prefer to stay in the strategy lane without getting hands-on with logistics and execution. Qualifications - 5–10 years in CPG trade marketing or shopper marketing, ideally in convenience, alt-tobacco, vape, supplement, or beverage channels. - Background at a challenger or category-leading CPG brand, or shopper marketing experience at a CPG agency with brand-side exposure. - Proven ability to design and execute a trade promotion calendar, not just administer one. - Hands-on experience with POP design/logistics, MAP enforcement coordination, and trade show execution. - Strong organizational discipline — this role tracks spend, ROI, and delivery timelines across multiple concurrent programs. Benefits - 100% company-paid health premiums for employees and families. - Mental wellness and employee support resources. - Fitness reimbursement up to $1,000/year. - Tuition reimbursement up to $5,250/year. - Professional development reimbursement up to $5,000/year. - $150/month in Diversified Botanics products plus 50% employee discount thereafter. - Free meals, drinks, and company celebrations. - Discretionary quarterly bonus program. - 401(k) with 100% match on the first 2% and 50% match on the next 4%. AI Proficiency & Innovation AI literacy is considered a core professional capability at Diversified Botanics. Team members are expected to actively explore and apply AI tools to improve execution, decision-making, and operational effectiveness. EEO Statement Diversified Botanics is an equal opportunity employer committed to building a high-performance, inclusive workplace where excellence is recognized and rewarded. Work Eligibility & Accommodations Applicants must be authorized to work in the U.S. Reasonable accommodations are available throughout the hiring process upon request. Ready to Contribute at a Higher Standard? Apply to join a team where execution matters, accountability is visible, and consistent effort earns real respect.

Role Description This Associate/ Senior Associate will support GMT’s WNH market shaping activities by driving forward the analytical work required to thoughtfully design and implement strategies to secure sufficient supply of critical commodities for LMICs. - Support the collection and analysis of data from various sources such as government tenders, shipment data from procurers and manufacturers, demographic data from household surveys, and usage data reported by countries. - Develop rigorous market analyses (e.g., demand forecasts) to support investment decisions by suppliers, country programs, donors, and other key stakeholders. - Inform the GMT’s strategic decisions, such as how to secure appropriate production capacity of affordable, quality-assured WNH commodities to meet forecasted demand. - Support the scale-up of new or underutilized products by addressing key market barriers. - Develop collaborative relationships with multiple teams within CHAI as well as with pharmaceutical suppliers and other key leaders within the WNH space. Qualifications - Bachelor’s degree and 4+ years of analytical or business experience for associate and 6+ years of experience for Sr. Associate. - Demonstrated ability to think strategically, handle ambiguity, and work in a fast-paced, multicultural environment. - Excellent written and verbal communication skills, including the ability to prepare compelling presentations and written reports. - Ability to drive forward assigned workstreams effectively (e.g., through thoughtful work planning, priority setting, stakeholder engagement, etc.). - Ability to build collaborative relationships with internal and external stakeholders, including more senior-level individuals. - High level of proficiency in Microsoft Office (particularly Excel, PowerPoint, and Word) and R; proficiency in Tableau and Power BI preferred. - Experience with ownership of workstreams and/or openness to working remotely with a decentralized team. - Available for 25% travel. - English language fluency, both written and verbal. Requirements - Preference for this role to be based in a CHAI Program Country. - Role will require up to 25% travel. Benefits - CHAI is an Equal Opportunity Employer, committed to providing an environment of fairness and mutual respect. - CHAI values diversity and inclusion, recognizing that our mission is best advanced by the leadership and contributions of people with diverse experience, backgrounds, and culture.