We design & deliver inclusive, anti-bias, rigorous approaches, removing gaps between children's potential & achievement.
Lifecycle Marketing Manager
Location
United States
Posted
3 days ago
Salary
$70K - $80K / year
Seniority
Lead
Job Description
Lifecycle Marketing Manager
Acelero Learning
• The Manager, Lifecycle Marketing is responsible for owning the journey layer of the modern Marketing and Communications ecosystem. • Reporting to the VP of Marketing and Communications, this role helps turn audience engagement into sustained relationships through connected customer journeys, nurture systems, onboarding experiences, retention strategies, and behavior-based marketing automation across Shine Early Learning and Acelero Learning. • Builds and optimizes lifecycle marketing strategies across multiple audience types and customer journey. • Develops audience strategies that connect with the full range of stakeholders we serve, including government/public systems, Head Start and early childhood providers, community partners, decision-makers, and families across B2G, B2B, B2B2C, and B2C audiences. • Develops scalable nurture and engagement systems that support awareness, onboarding, activation, engagement, retention, renewals, advocacy, and re-engagement. • Creates connected customer journey frameworks across email, SMS, CRM workflows, landing pages, enrollment communication, and digital touchpoints. • Helps evolve the organization from isolated communication tactics toward connected, audience-centered relationship marketing. • Serves as a key operational lead for lifecycle marketing execution inside HubSpot. • Builds and manages automated nurture workflows, email sequences, SMS communication flows, audience segmentation, smart lists, behavioral triggers, lifecycle stages, onboarding pathways, retention and re-engagement campaigns, and CRM communication systems. • Ensures lifecycle workflows remain scalable, organized, audience-centered, and aligned with broader campaign strategies.
Job Requirements
- Bachelor's degree
- 7+ years of experience in lifecycle marketing, CRM marketing, marketing automation, customer journey strategy, or audience engagement marketing
- HubSpot certification is strongly preferred, along with demonstrated experience building and operating scalable marketing systems within HubSpot
- Experience within education, early childhood, edtech, nonprofit, mission-driven organizations, or multi-brand ecosystems preferred
- Physical exam and background checks are required for this position
- Travel required locally or long-distance up to 10% of the time for work-related meetings and functions
- Must have a valid driver's license and/or reliable transportation
- Strong hands-on experience with HubSpot.
- Experience building automated nurture systems and customer journey workflows
- Strong understanding of customer journeys, audience engagement, lifecycle stages, email and SMS marketing, marketing automation, audience segmentation, and CRM communication strategy
- Experience working cross-functionally across marketing, content, creative, web/UX, growth/analytics, and operations teams
- Strong analytical mindset with ability to translate engagement data into actionable insights
- Excellent organizational and project management skills
- Comfortable operating in evolving, collaborative, and fast-moving environments
- Familiarity with HubSpot, Google Analytics, Looker Studio, Miro, Monday.com or similar project management tools, SMS and marketing automation platforms, and CRM integrations and customer communication systems
- Experience supporting B2B and B2C audiences
Benefits
- Medical, Dental, and Vision Insurance with multiple plan options to fit your needs
- Health Savings Account (HSA) with company contributions up to $800 annually
- Flexible Spending Accounts (FSA) for health and dependent care expenses
- 401(k) Retirement Plan with up to 4% company match and immediate vesting
- Company-paid Short-Term and Long-Term Disability and Basic Life Insurance
- Up to $500 per year in Professional Development Reimbursements
- Employee Assistance Program (EAP) with counseling and mental wellness support
- Wellness Programs, including virtual fitness, nutrition, and mindfulness classes
- Pet Insurance, Legal Assistance, ID Theft Protection, and Employee Discount Perks
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