Productive businesses use 1Password to secure employees at scale.
Director, Product Marketing
Location
California
Posted
1 day ago
Salary
$203K - $305K / year
Seniority
Lead
Job Description
Director, Product Marketing
1Password
• own the go-to-market strategy for 1Password's core product portfolio: Enterprise Password Manager, SaaS Manager, and Device Trust. • direct management of a team of product marketers covering core products. • set clear expectations, manage performance without avoidance, and build a team that does sharp work and gives honest feedback. • coach each PMM to do better work: clearer thinking, stronger writing, more effective in front of stakeholders. • own messaging, positioning, and launch strategy for EPM, SaaS Manager, and Device Trust. • define the market narrative that reframes 1Password’s core products in the age of AI and automation. • provide clear, confident answers to AEs and SEs on why 1Password wins. • influence product strategy by serving as the voice of the market to Product: bring customer evidence, analyst intelligence, competitive signals, and field feedback. • manage key deliverables like messaging, positioning, and launch strategy.
Job Requirements
- 10+ years of B2B SaaS product marketing experience, with strong depth in identity security, credentials management, or access governance.
- Hands-on experience positioning AI-adjacent or AI-native security solutions.
- A working understanding of how identity security needs to evolve to support developers and AI builders.
- Able to market technically complex products to different audiences — IT leaders, security engineers, CISOs — without losing coherence across them.
- A track record in competitive markets where winning required unseating incumbents or reframing a category, not just occupying one.
- You understand how AI agents are reshaping identity and access security requirements.
- Working knowledge of developer toolchains — IDEs, GitHub Actions, CI/CD platforms — and the secrets management patterns that surround them.
- You use AI to go faster, not to think less. You know what to hand off and what to own, and you can tell good output from output that still needs work.
- You want AI to free up time for the work only a good product marketer can do: strategy, judgment, and narrative.
- You own the ideas you bring, regardless of how you made them. Walk into a room with a recommendation and you can defend it. Candidates who produce content but can’t explain the thinking behind it won’t fit here.
- You write for multiple audiences without diluting the message. A CISO and a platform engineer aren’t reading the same document for the same reason — you know how to serve both.
- Strong narrative instincts: open with the problem, build to the solution, and leave the reader feeling like the product was built for their situation.
- You’ve shaped category narratives, not just contributed to them.
- 3+ years managing PMMs directly, with clear examples of people you’ve developed and grown.
- You know how to make a good PMM better: cleaner thinking, stronger writing, more effective in a room.
- You’ve hired well. You know what strong looks like at each level and you build toward it.
- You give your team clarity on priorities, ownership, and why their work matters.
Benefits
- immediate participation in 1Password's benefits program (health, dental, 401k and many others)
- utilization of our generous paid time off
- an equity grant
- participation in our incentive programs
Related Guides
Related Categories
Related Job Pages
More Chief Marketing Officer Jobs
Director of Product Marketing – Commercialization
WebChartFlagship platform that powers a robust clinical EHR, and serves as the foundation for a variety of clinical applications
• Own product positioning and messaging across the Enterprise Health platform and Ozwell AI • Lead category positioning, defining how Enterprise Health frames and owns its space in the market • Lead go-to-market and commercialization planning for AI and future product modules • Translate product capabilities into buyer-relevant narratives for executive, clinical, operational, and IT and security stakeholders, and for sales teams • Partner with SDR leadership and Demand Gen to build and maintain ICP definitions, buyer personas, and segment-specific value propositions • Build the sales enablement system for product launches, expansion motions, and competitive differentiation, including decks, talk tracks, battlecards, one-pagers, demo narratives, and objection handling • Own competitive positioning and win and loss learning, including narratives, battlecards, objection handling, and proof points that help Sales defend Enterprise Health against direct competitors, the status quo, internal build arguments, and adjacent healthcare technology platforms • Build repeatable expansion motions for existing customers, including launch messaging, customer segmentation, adoption narratives, sales plays, proof points, and enablement for Account Management and Sales • Partner with Product, especially the CPO, on roadmap, buyer problems, market requirements, and launch readiness • Serve as the voice of the market into Product Management, influencing roadmap priorities through buyer insights, competitive intelligence, customer feedback, and commercialization opportunities • Build and scale customer proof programs, including case studies, references, testimonials, outcome stories, ROI and value materials, benchmark data, and customer advocates • Help build a repeatable commercialization operating model for Enterprise Health
• Own product positioning and messaging across the Enterprise Health platform and Ozwell AI • Lead category positioning, defining how Enterprise Health frames and owns its space in the market • Lead go-to-market and commercialization planning for AI and future product modules • Translate product capabilities into buyer-relevant narratives for executive, clinical, operational, and IT and security stakeholders, and for sales teams • Partner with SDR leadership and Demand Gen to build and maintain ICP definitions, buyer personas, and segment-specific value propositions • Build the sales enablement system for product launches, expansion motions, and competitive differentiation, including decks, talk tracks, battlecards, one-pagers, demo narratives, and objection handling • Own competitive positioning and win and loss learning, including narratives, battlecards, objection handling, and proof points that help Sales defend Enterprise Health against direct competitors, the status quo, internal build arguments, and adjacent healthcare technology platforms • Build repeatable expansion motions for existing customers, including launch messaging, customer segmentation, adoption narratives, sales plays, proof points, and enablement for Account Management and Sales • Partner with Product, especially the CPO, on roadmap, buyer problems, market requirements, and launch readiness • Serve as the voice of the market into Product Management, influencing roadmap priorities through buyer insights, competitive intelligence, customer feedback, and commercialization opportunities • Partner with Sales and Customer Success to capture field feedback, win and loss insight, objections, customer proof, and adoption signals • Build and scale customer proof programs, including case studies, references, testimonials, outcome stories, ROI and value materials, benchmark data, and customer advocates • Support new logo and expansion revenue with materials that help reps open conversations, advance deals, and win competitive evaluations • Help build a repeatable commercialization operating model for Enterprise Health
• Define and evolve the Chess.com brand identity across a spectrum of touchpoints—from campaign visuals to social presence to product launches • Design and art direct major brand campaigns from concept through final execution • Lead the visual direction for product launches, performance marketing, social campaigns, sponsorships, and special events • Personally design the highest-impact creative work while mentoring and elevating the work of others • Partner closely with Marketing, Product, Partnerships, Content, and Community to ensure cohesive storytelling across channels • Translate strategy, consumer insights, and marketing goals into compelling creative concepts and world-class visual design • Advance brand guidelines and design systems that support creative quality at scale • Guide creative resourcing and asset pipelines to ensure quality across the board • Push boundaries and help us take bold creative risks—while keeping the brand grounded in tradition, authenticity, and fun • Build creative that strengthens both long-term brand equity and measurable business growth
• Build and grow a network of influencers, tradespeople and DIY creators • Create and deliver engaging content alongside influencers and customers • Represent the brand at trade events, on-site visits and networking opportunities • Support sales activity by strengthening relationships with customers and partners • Drive community engagement across social platforms and campaigns • Identify, recruit, and nurture relationships with influencers and brand ambassadors • Manage influencer gifting, campaigns, and ongoing engagement • Create and collaborate on high-performing social media content • Visit sites, workshops, and merchant branches to capture authentic product use • Organise influencer events, brand experiences, and trade show activity • Grow online communities and encourage user-generated content and advocacy • Track performance metrics including engagement, views, and influencer activity
