• Define and evolve the Chess.com brand identity across a spectrum of touchpoints—from campaign visuals to social presence to product launches • Design and art direct major brand campaigns from concept through final execution • Lead the visual direction for product launches, performance marketing, social campaigns, sponsorships, and special events • Personally design the highest-impact creative work while mentoring and elevating the work of others • Partner closely with Marketing, Product, Partnerships, Content, and Community to ensure cohesive storytelling across channels • Translate strategy, consumer insights, and marketing goals into compelling creative concepts and world-class visual design • Advance brand guidelines and design systems that support creative quality at scale • Guide creative resourcing and asset pipelines to ensure quality across the board • Push boundaries and help us take bold creative risks—while keeping the brand grounded in tradition, authenticity, and fun • Build creative that strengthens both long-term brand equity and measurable business growth

• Build and grow a network of influencers, tradespeople and DIY creators • Create and deliver engaging content alongside influencers and customers • Represent the brand at trade events, on-site visits and networking opportunities • Support sales activity by strengthening relationships with customers and partners • Drive community engagement across social platforms and campaigns • Identify, recruit, and nurture relationships with influencers and brand ambassadors • Manage influencer gifting, campaigns, and ongoing engagement • Create and collaborate on high-performing social media content • Visit sites, workshops, and merchant branches to capture authentic product use • Organise influencer events, brand experiences, and trade show activity • Grow online communities and encourage user-generated content and advocacy • Track performance metrics including engagement, views, and influencer activity

• Develop and execute annual marketing strategies aligned with business objectives • Build integrated marketing plans with clear audience segmentation and positioning • Create compelling value propositions for delegates, visitors, exhibitors, and sponsors • Establish measurable KPIs for brand awareness, registrations, revenue, and ROI • Manage the full marketing journey across: Discovery & Planning, Launch, Growth, Live Delivery, Post-Event • Deliver attendee acquisition targets and support sponsorship sales • Maximize marketing ROI and manage budgets effectively • Identify new audience segments and revenue opportunities • Develop event brands and ensure consistency across channels • Lead creative development, copywriting, and storytelling

• Own the strategy, design, and execution for building and expanding our enterprise go to market. • Work closely with the CMO, CRO, and VP of Growth to drive company revenue impact. • Design, launch, and optimize Sonatype’s foundational enterprise ABM playbook within your first 90 days. • Create a seamless feedback loop between Enterprise Sales, Demand Gen, and Product Marketing. • Define the performance metrics and business cases required to transition from a solo builder to a scaled ABM department over time. • Measure, analyze, and optimize campaign performance, tying ABM efforts directly to pipeline velocity, ACV expansion, and closed-won revenue metrics.