• Build and grow a network of influencers, tradespeople and DIY creators • Create and deliver engaging content alongside influencers and customers • Represent the brand at trade events, on-site visits and networking opportunities • Support sales activity by strengthening relationships with customers and partners • Drive community engagement across social platforms and campaigns • Identify, recruit, and nurture relationships with influencers and brand ambassadors • Manage influencer gifting, campaigns, and ongoing engagement • Create and collaborate on high-performing social media content • Visit sites, workshops, and merchant branches to capture authentic product use • Organise influencer events, brand experiences, and trade show activity • Grow online communities and encourage user-generated content and advocacy • Track performance metrics including engagement, views, and influencer activity

• Develop and execute annual marketing strategies aligned with business objectives • Build integrated marketing plans with clear audience segmentation and positioning • Create compelling value propositions for delegates, visitors, exhibitors, and sponsors • Establish measurable KPIs for brand awareness, registrations, revenue, and ROI • Manage the full marketing journey across: Discovery & Planning, Launch, Growth, Live Delivery, Post-Event • Deliver attendee acquisition targets and support sponsorship sales • Maximize marketing ROI and manage budgets effectively • Identify new audience segments and revenue opportunities • Develop event brands and ensure consistency across channels • Lead creative development, copywriting, and storytelling

• Own the strategy, design, and execution for building and expanding our enterprise go to market. • Work closely with the CMO, CRO, and VP of Growth to drive company revenue impact. • Design, launch, and optimize Sonatype’s foundational enterprise ABM playbook within your first 90 days. • Create a seamless feedback loop between Enterprise Sales, Demand Gen, and Product Marketing. • Define the performance metrics and business cases required to transition from a solo builder to a scaled ABM department over time. • Measure, analyze, and optimize campaign performance, tying ABM efforts directly to pipeline velocity, ACV expansion, and closed-won revenue metrics.

Role Description Take ownership of the company’s HubSpot platform, ensuring it is fully utilised as the central sales and marketing engine. - Build, manage and optimise CRM workflows, automations, sequences, lead nurturing campaigns and customer journeys. - Improve contact segmentation, lifecycle stages, lead scoring and campaign tracking. - Identify underutilised HubSpot functionality and proactively recommend improvements to increase efficiency and marketing effectiveness. - Develop reporting dashboards and provide insights into campaign performance, pipeline activity and marketing ROI. - Drive adoption of HubSpot best practices across the business. Qualifications - A Bachelor’s degree in Marketing, Business, Communications or a related field would be highly regarded. - Proven experience managing and optimising HubSpot CRM, including workflows, automation, sequences, reporting, segmentation and campaign management. - Strong understanding of CRM-driven marketing, lead nurturing and marketing automation. - Demonstrated experience planning and executing end-to-end marketing campaigns across multiple channels. - Experience producing email marketing campaigns, newsletters, landing pages and digital marketing content. - Proficiency with Canva for creating and updating marketing collateral and branded assets. - Strong understanding of customer journeys, sales funnels and conversion optimisation. - Ability to analyse marketing performance and translate insights into measurable commercial outcomes. - Highly proactive with the confidence to identify opportunities, recommend improvements and drive initiatives independently. - Excellent project management and organisational skills, with the ability to manage multiple priorities simultaneously. - Strong written and verbal communication skills with exceptional attention to detail. - Experience working alongside sales teams within a B2B, services or project-based business is highly advantageous. - Exposure to AI-assisted marketing. Requirements - Develop and implement structured follow-up campaigns for quotations, prospects and existing customers. - Build automated nurturing workflows to improve quote conversion rates and reduce lost opportunities. - Create remarketing campaigns targeting historical leads and inactive prospects within the CRM. - Improve visibility into customer engagement through behavioural tracking, reporting and campaign analytics. - Work closely with the sales team to strengthen lead management processes and maximise conversion opportunities. - Plan, coordinate and execute multi-channel marketing campaigns across email, social media, website and digital platforms. - Produce newsletters, email campaigns, landing pages and promotional campaigns using HubSpot. - Repurpose existing marketing content into engaging campaigns across multiple channels. - Coordinate campaign execution from concept through to reporting and optimisation. - Ensure campaigns align with business objectives, customer personas and target markets. - Manage the company’s social media presence to enhance brand awareness, credibility and market visibility. - Create and update marketing collateral including brochures, newsletters, presentations and digital assets using Canva. - Maintain consistent branding across all customer touchpoints and marketing materials. - Coordinate content updates across websites, landing pages and digital marketing channels. - Work with external suppliers where required to ensure marketing projects are delivered efficiently. - Review existing marketing activities and proactively identify opportunities for business growth and increased market share. - Recommend new marketing initiatives, campaigns and customer engagement strategies. - Act as a trusted marketing adviser by bringing forward new ideas, improvements and best practice recommendations. - Stay current with emerging marketing trends, HubSpot capabilities and AI technologies that can improve productivity and customer engagement. - Identify opportunities to automate manual marketing processes through AI, APIs and other marketing technologies. - Monitor campaign performance, lead generation and conversion metrics. - Analyse marketing data to identify trends and recommend improvements. - Work collaboratively with leadership and the sales team to align marketing activity with business goals. - Operate with a high degree of autonomy, taking ownership of projects from planning through to execution and delivery. - Other role-specific duties as they arise. Benefits - Work from home - Monday–Friday: 7:00 AM – 4:00 PM PHT (adjustments will be made for daylight saving time) - HMO with 2 free dependents and medical reimbursements - Government-mandated benefits - Opportunities to work with leading companies in Australia and beyond - Training programmes for career development - Engaging company outings, team activities and wellness sessions - Supportive, inclusive culture - Dedicated managers focused on your growth and success Company Description Twoconnect connects highly skilled Filipino professionals with established companies in Australia, New Zealand, the United States, the United Kingdom and Europe, providing direct access to global careers and long-term opportunities. - We offer competitive pay and benefits, additional entitlements and structured career development programs that make employment both financially rewarding and professionally sustainable. - Our industry-leading retention rate demonstrates our commitment to a people-first culture that prioritizes stability, growth and genuine care for every employee. - Twoconnect is an equal opportunity employer. We value cultural diversity and foster an inclusive workplace where every employee is respected and supported as part of a growing global team.