• Own product positioning and messaging across the Enterprise Health platform and Ozwell AI • Lead category positioning, defining how Enterprise Health frames and owns its space in the market • Lead go-to-market and commercialization planning for AI and future product modules • Translate product capabilities into buyer-relevant narratives for executive, clinical, operational, and IT and security stakeholders, and for sales teams • Partner with SDR leadership and Demand Gen to build and maintain ICP definitions, buyer personas, and segment-specific value propositions • Build the sales enablement system for product launches, expansion motions, and competitive differentiation, including decks, talk tracks, battlecards, one-pagers, demo narratives, and objection handling • Own competitive positioning and win and loss learning, including narratives, battlecards, objection handling, and proof points that help Sales defend Enterprise Health against direct competitors, the status quo, internal build arguments, and adjacent healthcare technology platforms • Build repeatable expansion motions for existing customers, including launch messaging, customer segmentation, adoption narratives, sales plays, proof points, and enablement for Account Management and Sales • Partner with Product, especially the CPO, on roadmap, buyer problems, market requirements, and launch readiness • Serve as the voice of the market into Product Management, influencing roadmap priorities through buyer insights, competitive intelligence, customer feedback, and commercialization opportunities • Partner with Sales and Customer Success to capture field feedback, win and loss insight, objections, customer proof, and adoption signals • Build and scale customer proof programs, including case studies, references, testimonials, outcome stories, ROI and value materials, benchmark data, and customer advocates • Support new logo and expansion revenue with materials that help reps open conversations, advance deals, and win competitive evaluations • Help build a repeatable commercialization operating model for Enterprise Health

• Define and evolve the Chess.com brand identity across a spectrum of touchpoints—from campaign visuals to social presence to product launches • Design and art direct major brand campaigns from concept through final execution • Lead the visual direction for product launches, performance marketing, social campaigns, sponsorships, and special events • Personally design the highest-impact creative work while mentoring and elevating the work of others • Partner closely with Marketing, Product, Partnerships, Content, and Community to ensure cohesive storytelling across channels • Translate strategy, consumer insights, and marketing goals into compelling creative concepts and world-class visual design • Advance brand guidelines and design systems that support creative quality at scale • Guide creative resourcing and asset pipelines to ensure quality across the board • Push boundaries and help us take bold creative risks—while keeping the brand grounded in tradition, authenticity, and fun • Build creative that strengthens both long-term brand equity and measurable business growth

• Build and grow a network of influencers, tradespeople and DIY creators • Create and deliver engaging content alongside influencers and customers • Represent the brand at trade events, on-site visits and networking opportunities • Support sales activity by strengthening relationships with customers and partners • Drive community engagement across social platforms and campaigns • Identify, recruit, and nurture relationships with influencers and brand ambassadors • Manage influencer gifting, campaigns, and ongoing engagement • Create and collaborate on high-performing social media content • Visit sites, workshops, and merchant branches to capture authentic product use • Organise influencer events, brand experiences, and trade show activity • Grow online communities and encourage user-generated content and advocacy • Track performance metrics including engagement, views, and influencer activity

• Develop and execute annual marketing strategies aligned with business objectives • Build integrated marketing plans with clear audience segmentation and positioning • Create compelling value propositions for delegates, visitors, exhibitors, and sponsors • Establish measurable KPIs for brand awareness, registrations, revenue, and ROI • Manage the full marketing journey across: Discovery & Planning, Launch, Growth, Live Delivery, Post-Event • Deliver attendee acquisition targets and support sponsorship sales • Maximize marketing ROI and manage budgets effectively • Identify new audience segments and revenue opportunities • Develop event brands and ensure consistency across channels • Lead creative development, copywriting, and storytelling