• Own the B2B CRM campaign calendar, leading the ideation, prioritization, and execution of lifecycle initiatives aligned with commercial, product, and customer success objectives. • Design and optimize automated lifecycle programs, including awareness, consideration, conversion and lead nurturing strategies. • Maintain lead scoring frameworks, audience segmentation, and customer lifecycle definitions to improve qualification, personalization, and business impact. • Create high-performing CRM communications end-to-end, from messaging strategy and email copywriting to designing in templates, campaign setup, execution, and optimization. • Collaborate with cross-functional teams such as Product Marketing, Sales and Commercial, to ensure marketing automation aligns with overall business goals and sales requirements. • Plan and coordinate webinars and partnership initiatives as part of the broader B2B demand generation strategy. • Develop marketing assets including landing pages and email templates to support demand generation efforts. • Report and monitor CRM metrics via spreadsheets and recurring reports, translating data into actionable insights. • Continuously experiment with new approaches, leveraging AI tools, automation opportunities, and testing frameworks to improve scalability, efficiency, and customer experience. • Update and organize project documentation, sharing lessons learned from campaigns with stakeholders to support continuous improvement. • Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life wellness.

• Owning marketing analytics processes, reporting frameworks, dashboards, and data quality standards to ensure reliable and actionable insights across the organization • Monitoring key marketing and business performance metrics, identifying growth opportunities and performance issues, conducting root cause analysis, and providing data-driven recommendations • Designing, prioritizing, and evaluating marketing experiments and A/B tests to optimize acquisition, retention, engagement, and overall marketing efficiency • Developing, maintaining, and improving analytical and predictive models used in marketing decision-making, including attribution, forecasting, segmentation, and budget allocation models • Driving continuous improvement initiatives by identifying optimization opportunities, automating analytical workflows, and implementing best practices in marketing measurement and analytics

Title: Marketing Analyst (Measurement, Insights, and Analytics) - Hybrid Location: Los Angeles United States Job Category Information Technology Job Description: Grow your career at Cedars-Sinai! Cedars-Sinai Medical Center has been named to the Honor Roll in U.S. News & World Report's "Best Hospitals 2025-2026" rankings. When you join our team, you'll gain access to our groundbreaking biomedical research facilities and sophisticated medical education programs. We offer learning programs, tuition reimbursement and performance-improvement projects so you can achieve certifications and degrees while gaining the knowledge and experience needed to advance your career. Cedars-Sinai Marketing and Communications drives brand visibility and patient acquisition for the Los Angeles-based academic medical center. The team handles integrated campaigns across digital, broadcast, and social media, alongside public relations, storytelling, and strategic planning to support clinical growth. Why work here? Beyond an outstanding benefit package and competitive salaries, we take pride in hiring the best, most committed employees. Our staff reflects the cultural and ethnically diverse community we serve. They are proof of our dedication to creating a multifaceted, inclusive environment that fuels innovation and the gold standard of patient care we strive for. What will you be doing in this role: The Cedars-Sinai MarComm (Marketing and Communications) Marketing Analyst (Measurement, Insights, and Analytics) will excel at understanding the business problems faced by decision-makers and at translating data into key insights, actionable recommendations, and other solutions. - Omnichannel marketing analytics activities across spectrum of tactics and activations and B2B sales and outreach-specialist activities. - Translate analytics into action by acting in consultative role to understand the business problems of non-technical stakeholders incl. sales specialists, marketing leaders, and senior executives; creating and executing data-driven solutions; and drafting polished, concise and actionable recommendations. - Analyze large datasets from multiple sources, including systems like financials, EMR, and CRM;; and marketing performance data across paid and organic channels, including SEM, display, web, email, social media, and earned media. - Design & maintain analytics assets and reports by building, automating, and refreshing executive-ready slides, dashboards, scorecards, spreadsheets, one-pagers, and email-briefs for various quarterly reports, ad-hoc requests, CMO updates, and board-level presentations. - Use multiple data sources to understand local geographies and build recommendations on promotion in those areas. - Work independently with end-to-end ownership of project success, from initial intake to executive-ready final deliverable; liaise as-necessary with teams such as IT, Finance, Digital Technology, and Product to resolve data issues; and strong writing, data-visualization, and interpersonal skills. Hybrid Remote = must currently live in Los Angeles area or willing to relocate to LA area for onsite requirements Qualifications Experience Requirements: Five (5) plus years of hands-on analytics experience, preferably in healthcare or a healthcare-adjacent provider/payer/health-tech environment. Data visualization: Power BI and/or Fabric (dashboard design, data modeling, DAX/LOD, parameters, actions). Data querying and wrangling: SQL (joins, CTEs, window functions), and at least one scripting language (Python or R) for data prep and analysis. Statistical and quantitative methods: experiment design, significance testing, confidence intervals, regression/forecasting basics, and attribution/marketing mix fundamentals. Strong experience integrating and analyzing data from CRMs (e.g., Salesforce, MS Dynamics), marketing platforms (Google Analytics, ad platforms), and healthcare systems (EHR/EMR) with attention to privacy and compliance. Exceptional data storytelling: ability to craft concise narratives, tailored visualizations, and executive-ready presentations that drive decisions. Project management excellence-able to scope, prioritize, and deliver on deadlines in a fast-paced environment. Advanced proficiency with: - Expert-level Excel - CRM analytics & data-governance - Data visualization and storytelling - Executive-ready writing & presentation skills - Project-management discipline and process-improvement mindset - Critical thinking, troubleshooting, and deadline ownership Educational Requirements: Bachelor's degree in healthcare, business systems, or related field. #LI-Hybrid #LI-JM1

• Develop scalable reporting solutions and dashboards that provide timely, actionable insights for stakeholders and leadership. • Lead initiatives that improve marketing measurement, automation, and data infrastructure to enable faster, more scalable decision-making. • Drive analytics that identify performance trends, uncover growth opportunities, and deliver actionable recommendations that inform marketing investment decisions. • Partner across Marketing, Finance, Data Science, and Analytics to influence strategic planning, budgeting, and forecasting. • Leverage AI-powered tools alongside SQL, BI platforms, and modern analytics technologies to automate workflows, accelerate insight generation, and improve team productivity.