• Lead lifecycle strategy and manage daily execution across lifecycle marketing channels such as email, SMS, and loyalty programs to directly impact key business objectives such as customer experience, customer acquisition, retention, and lifetime value. • Build a robust and innovative email & SMS strategy that focuses on personalized messaging, churn prevention, and lifecycle campaigns to drive demand and list growth. • Implement all aspects of the owned channel email deployment process, from pulling audiences, uploading content, QA, launch, and monitoring email deliveries. • Develop new and improve existing automated campaigns to deliver personalized content throughout the lifecycle. • Develop customer segmentation strategies to improve targeting and personalization of our campaigns. • Identify actionable business cases for high-value retention opportunities, including segmentation and targeting test strategies to engage users with a combination of content and user experience across web & app touchpoints. • Create and monitor a robust set of KPIs that allow us to analyze engagement across the customer journey. Use emerging insights to recommend and introduce new channel strategies that enable us to communicate effectively with customers, reduce churn, and retain customers. • Conduct A/B tests on marketing campaigns to determine the most effective strategies and messaging. • Proactively communicate performance on retention KPIs and goals with the business, inclusive of the executive team. • Implement strategies to grow loyalty enrollment while maintaining engagement across all cohorts. • Own the loyalty marketing calendar in partnership with brand and digital marketing for all loyalty campaigns. • Work cross-functionally, partnering with multiple teams across the business to execute our Retention efforts, including: Consumer Insights, Analytics, Product, Marketing Channel Owners, Product Marketing, Operations, Customer Experience, and more. • Identify trends, risks, and recommendations to leadership and cross-functional teams in order to adjust operational strategies in real-time and support the development of new retention initiatives. • Excel at project management to ensure projects move forward on time and with minimal friction from all stages, from pre to post launch.

• Own the roadmap, vision, and execution of scaling donations across individuals fundraising: Drive a major influx of capital from high-net-worth donors, building the pipeline, strengthening the donor community, and personally closing transformational gifts, while overseeing the broader individual donor funnel from retail to HNW, reaching new audiences with Evidence Action's impact and deepening ties with existing supporters. • Institutional fundraising: Partner with program teams on scaling our work across strategic foundations and major institutions, and advocate across the sector for evidence-based development • Communications, press, & website: Oversee Evidence Action’s brand voice and narrative, finding the most interesting and differentiating content - from stories about our work with fluid dynamics engineers in India to partnering on events with Nobel Prize-winning Economists • Donor analytics: Oversee analytics infrastructure and reporting • Manage existing team of 10 employees • Serve on executive leadership team of 900+ person organization • Be a passionate advocate and spokesperson for Evidence Action's mission and approach, in meetings with donors and partners, press interviews, and conferences • Drive organization transformation, training team members on best practices in fundraising and relationship management • Establish systems to ensure meaningful scale, including analytics infrastructure, donor pipelines, Salesforce tooling, and more

• Build and own the seasonal and tentpole campaign strategy working to connect the storytelling and vision of the brand throughout the year across key channels • Manage execution at the venue level while working with the rest of the marketing team to ensure deployment of strategy across key channels such as social and lifecycle • Serve as a liaison with the rest of the organization to ensure we are highlighting new features, games, and moments in the most effective way • Lead local marketing strategy across Level99 venues, creating playbooks, tools, and programs that drive awareness and traffic in each market. • Partner with Operations and venue leaders to ensure efforts are practical, on-brand, data-driven, and tied to business goals, while building systems to track and scale what works. • Lead marketing and PR for new venue openings from pre-launch through post-open momentum. • Build repeatable opening playbooks covering market entry, partnerships, media, influencers, community engagement, and launch programming. • Partner with culinary, beverage, and craft partners to maximize restaurant and beverage relationships through marketing, storytelling, programming, and PR. • Support launches, campaigns, and local buzz tied to restaurant concepts, menus , and other culinary moments. • Oversee menu rollout processes and support branded restaurant touchpoints in partnership with the F&B team. • Lead PR strategy for the company, including venue announcements, openings, partnerships, launches, and other key brand moments in collaboration with the VP of Marketing. • Develop messaging, media materials, and launch plans that help Level99 earn meaningful coverage and stay aligned with brand and business priorities. • Identify and manage brand partnerships that drive awareness, trial, and brand equity for Level99.

• Full-Funnel Demand Generation: Craft multi-channel strategies (ABM, paid media, content, webinars, events, partnerships, email, SEO) that scale both field and digital revenue pipelines. • PLG Strategy & Execution: Drive self-serve onboarding, trial sign-ups, usage-based growth, and product-qualified leads conversion. Build cadence and channels to accelerate free-to-paid conversion. • Messaging & Positioning: Collaborate with Product Marketing to refine Truv's positioning, highlighting real-time data, borrower empowerment, GSE alignment, and efficiency in lending workflows. • Cross-Functional Collaboration: Align marketing with Sales, Product, RevOps, and Customer Success to optimize funnel flows from awareness to revenue. • Analytics & Optimization: Monitor critical KPIs: MQLs, PQLs, SQLs, conversion rates, CAC, ROI, and leverage data to continually iterate and scale marketing impact. • Team Leadership & Enablement: Build, mentor, and scale a high-performing team across demand, product marketing, content, and growth engineering. • Budgeting & Forecasting: Manage marketing budgets, forecast pipeline impact, and deliver transparent results to executive leadership.