• Own the roadmap, vision, and execution of scaling donations across individuals fundraising: Drive a major influx of capital from high-net-worth donors, building the pipeline, strengthening the donor community, and personally closing transformational gifts, while overseeing the broader individual donor funnel from retail to HNW, reaching new audiences with Evidence Action's impact and deepening ties with existing supporters. • Institutional fundraising: Partner with program teams on scaling our work across strategic foundations and major institutions, and advocate across the sector for evidence-based development • Communications, press, & website: Oversee Evidence Action’s brand voice and narrative, finding the most interesting and differentiating content - from stories about our work with fluid dynamics engineers in India to partnering on events with Nobel Prize-winning Economists • Donor analytics: Oversee analytics infrastructure and reporting • Manage existing team of 10 employees • Serve on executive leadership team of 900+ person organization • Be a passionate advocate and spokesperson for Evidence Action's mission and approach, in meetings with donors and partners, press interviews, and conferences • Drive organization transformation, training team members on best practices in fundraising and relationship management • Establish systems to ensure meaningful scale, including analytics infrastructure, donor pipelines, Salesforce tooling, and more

• Build and own the seasonal and tentpole campaign strategy working to connect the storytelling and vision of the brand throughout the year across key channels • Manage execution at the venue level while working with the rest of the marketing team to ensure deployment of strategy across key channels such as social and lifecycle • Serve as a liaison with the rest of the organization to ensure we are highlighting new features, games, and moments in the most effective way • Lead local marketing strategy across Level99 venues, creating playbooks, tools, and programs that drive awareness and traffic in each market. • Partner with Operations and venue leaders to ensure efforts are practical, on-brand, data-driven, and tied to business goals, while building systems to track and scale what works. • Lead marketing and PR for new venue openings from pre-launch through post-open momentum. • Build repeatable opening playbooks covering market entry, partnerships, media, influencers, community engagement, and launch programming. • Partner with culinary, beverage, and craft partners to maximize restaurant and beverage relationships through marketing, storytelling, programming, and PR. • Support launches, campaigns, and local buzz tied to restaurant concepts, menus , and other culinary moments. • Oversee menu rollout processes and support branded restaurant touchpoints in partnership with the F&B team. • Lead PR strategy for the company, including venue announcements, openings, partnerships, launches, and other key brand moments in collaboration with the VP of Marketing. • Develop messaging, media materials, and launch plans that help Level99 earn meaningful coverage and stay aligned with brand and business priorities. • Identify and manage brand partnerships that drive awareness, trial, and brand equity for Level99.

• Full-Funnel Demand Generation: Craft multi-channel strategies (ABM, paid media, content, webinars, events, partnerships, email, SEO) that scale both field and digital revenue pipelines. • PLG Strategy & Execution: Drive self-serve onboarding, trial sign-ups, usage-based growth, and product-qualified leads conversion. Build cadence and channels to accelerate free-to-paid conversion. • Messaging & Positioning: Collaborate with Product Marketing to refine Truv's positioning, highlighting real-time data, borrower empowerment, GSE alignment, and efficiency in lending workflows. • Cross-Functional Collaboration: Align marketing with Sales, Product, RevOps, and Customer Success to optimize funnel flows from awareness to revenue. • Analytics & Optimization: Monitor critical KPIs: MQLs, PQLs, SQLs, conversion rates, CAC, ROI, and leverage data to continually iterate and scale marketing impact. • Team Leadership & Enablement: Build, mentor, and scale a high-performing team across demand, product marketing, content, and growth engineering. • Budgeting & Forecasting: Manage marketing budgets, forecast pipeline impact, and deliver transparent results to executive leadership.

• Develop and execute a comprehensive mortgage division marketing strategy aligned with corporate goals and growth objectives. • Serve as the primary marketing leader for the mortgage lending division, providing strategic direction and thought leadership. • Create annual marketing plans, budgets, forecasts, and performance metrics. • Identify emerging market opportunities, customer trends, and competitive threats. • Present marketing performance, strategy updates, and business recommendations to executive leadership. • Strengthen and protect the mortgage division's brand positioning across all customer and partner touchpoints. • Ensure consistency in messaging, visual identity, and customer experience. • Develop value propositions and differentiate market positioning for mortgage products and services. • Oversee reputation management and brand awareness initiatives. • Lead development of integrated marketing campaigns to drive mortgage applications and funded loan volume. • Optimize marketing channels including digital advertising, search engine marketing (SEM), social media, email marketing, content marketing, events, and direct marketing. • Partner with sales leaders to generate high-quality leads and improve conversion performance. • Develop strategies to increase purchase mortgage business, refinance opportunities, and retention programs. • Oversee digital marketing strategy, including website optimization, SEO, SEM, social media, analytics, and marketing automation. • Enhance customer journey mapping and lead nurturing programs. • Utilize customer data and analytics to improve engagement, conversion rates, and customer satisfaction. • Drive innovation in digital customer experiences and mortgage marketing technologies. • Collaborate with product and business leaders to develop marketing strategies for new products and services. • Conduct market research, customer analysis, and competitive assessments. • Support geographic expansion and new market entry initiatives. • Develop targeted segmentation strategies for homebuyers, homeowners, real estate professionals, builders, and referral partners. • Build, lead, mentor, and develop a high-performing marketing organization. • Establish clear goals, accountability measures, and professional development plans. • Foster a culture of innovation, collaboration, and results-driven performance. • Manage internal teams, agencies, consultants, and vendor relationships. • Establish key performance indicators (KPIs) and marketing effectiveness measures. • Monitor campaign performance, return on investment (ROI), customer acquisition costs, and funnel conversion metrics. • Utilize data insights to optimize spending and improve business outcomes. • Deliver executive-level reporting and recommendations. • Ensure all marketing activities comply with applicable federal, state, and industry regulations. • Partner with Legal, Compliance, and Risk teams to review marketing materials and campaigns. • Maintain adherence to consumer protection, advertising, fair lending, privacy, and disclosure requirements. • Promote ethical marketing practices and regulatory compliance throughout the division.