ARMRA®

• Own daily retail operations processes, including item setup, portal management, compliance documentation, and distributor coordination. • Ensure speed, accuracy, and consistency across retailer and distributor requirements. • Identify and surface operational bottlenecks and implement process improvements that streamline workflows and scale with growth. • Collect, analyze, and report on syndicated and retailer data (SPINS, Nielsen, IRI, retailer POS). • Build dashboards and scorecards that track velocity, distribution, sell-through, and promotional effectiveness. • Provide reporting and insights that inform assortment, pricing, and promotional planning discussions. • Partner with Finance to analyze deductions, chargebacks, and trade spend ROI. • Evaluate promotional calendars and shopper programs with data-backed insights. • Provide Finance with accurate, timely retail reporting aligned with financial tracking. • Share insights with Marketing and Retail Leadership to inform launches, category storytelling, and in-store activations. • Deliver standardized reporting frameworks that align the broader organization on retail performance and GTM priorities.

• ARMRA is seeking a Sr. Director of AI Infrastructure to own, build, and scale the foundational AI infrastructure across the entire organization. • As ARMRA's dedicated AI leader, you will be the single owner of technical standards, governance, and the scalable architecture that connects all of ARMRA's business systems into a unified intelligent automation layer. • This is a critical, high-visibility, company-wide role. • You will inherit that foundation and take full ownership of it — driving improvements, closing gaps, implementing new capabilities, and expanding the infrastructure as the business evolves. • You will own and continuously develop a uniform, resilient, and high-performance AI playbook that serves every function of the business equally — from Retail and Operations to Marketing, Finance, and Customer Experience. • You understand that the best AI architecture is not about training models — it's about connecting systems, enforcing governance, and making intelligent automation reliable enough to trust across every surface of the business.

• Stay current on FDA, FTC, and dietary supplement regulations relevant to ARMRA. Flag regulatory developments and potential impacts. • Review and support approval of marketing materials, influencer content, and digital platforms to ensure claims are substantiated, truthful, and compliant. • Assist with product labeling requirements, including supplement facts panels and allergen declarations, ensuring adherence to FDA compliance (21 CFR 101). • Maintain regulatory documentation, including SOPs, substantiation dossier and claims source-of-truth file. • Assist in the development of internal employee training and external education. • Support the Sr. Manager with regulatory submissions, inquiries, and audits as needed. • Assist in maintaining cGMP-compliant systems (21 CFR 111). • Partner with Marketing, Science, & Growth teams to provide regulatory input and ensure alignment on claims and messaging. • Act as a resource for compliance questions and escalate complex issues to the Sr. Manager of Regulatory Affairs.

• Define and partner with the Senior Director of Marketing Operations to execute the long-term vision for Brand Project Management + Creative Operations, including systems, tools, and team structure that scale with company growth. • Partner closely with the Senior Director of Marketing Operations and the Chief Marketing Officer to ensure visibility, efficiency, clear process documentation and enforcement, and alignment across all project touchpoints. • Lead process development and optimization across intake, prioritization, execution, and post-mortem. • Integrate AI, creative tech, and automation tools to enhance creative throughput and ROI. • Mentor and train less experienced project managers and producers, fostering a culture of collaboration, clarity, and accountability. • Manage timelines, budgets, scopes, deliverables, and resources across integrated marketing campaigns and product launches. • Help lead the resourcing strategy to ensure the right talent is aligned with the right work at the right time using workload analysis and forecasting tools. • Plan, coordinate, and execute complex 360 campaigns (TVC, OOH, digital, packaging, experiential) by aligning all creative and marketing stakeholders. • Collaborate with all department leads to define and communicate project scopes, priorities, and timelines. • Lead internal meetings (discovery, status, review) and drive collaborative problem-solving and decision-making. • Communicate proactively with internal and external teams on project health, risks, and blockers. • Ensure every brief and execution aligns with brand standards and creative integrity. • Act as the final checkpoint for creative quality and accuracy before assets go live. • Track, analyze, and report on project KPIs to continuously improve processes and creative performance. • Continuously audit and refine workflows to reduce friction and improve speed, quality, and output.

• Own and grow a portfolio of national and regional on-premise accounts • Travel Retail and Traditional Hospitality will make up our primary on-premise channel sales, with additional opportunities in Food Service, Wellness and Coffee. • Identify, pitch, and close new strategic partnerships aligned with brand positioning • Develop and execute custom programs (sampling, menu integration, co-branded activations) • Drive revenue and distribution targets within the on-premise channel • Partner cross-functionally with marketing, operations, and retail teams to ensure seamless execution • Manage account performance and reporting • Support field execution including staff education, merchandising, and in-location visibility

• Develop and own a comprehensive Amazon growth strategy focused on revenue, margin, and share-of-voice. • Optimize all product listings (content, imagery, SEO, A+ content, pricing) to improve visibility and conversions. • Manage and scale Amazon advertising campaigns (PPC, DSP, Sponsored Brands, etc.), maximizing ROAS and efficiency. • Analyze performance across ACoS, TACoS, conversion rates, search ranking, review volume, and customer feedback to refine strategies. • Partner with operations to maintain healthy FBA inventory levels, reduce OOS risk, and align demand planning with marketing pushes. • Identify and develop growth opportunities across new channels such as Walmart.com, Target.com, Thrive Market, and select retail/wholesale partners. • Own performance KPIs and growth roadmaps for all emerging channels, with a strong emphasis on scalability and customer experience. • Align promotions, messaging, and merchandising strategies across platforms for a cohesive brand presence. • Regularly report on channel performance and share actionable insights with leadership to guide business decisions. • Lead forecasting and contribute to company-wide planning around revenue targets and marketing budgets. • Partner with Creative, Brand, Operations, Finance, and Product to support launches, marketing campaigns, and sales strategies across all growth channels. • Collaborate with the CX team to ensure best-in-class customer experiences across all marketplaces and partners. • Manage and develop team members and agency partners supporting Amazon and other growth channels. • Foster a high-performance, data-driven culture with a collaborative mindset.

• Own acquisition strategy across Meta and TikTok, with direct responsibility for scaling TikTok Shop revenue. • Develop and execute performance strategies aligned to CAC, ROAS, revenue, and contribution margin targets. • Integrate paid social and TikTok Shop strategies into a cohesive full-funnel growth plan. • Lead end-to-end TikTok Shop scaling strategy, including content strategy, in-app commerce optimization, and performance tracking. • Identify and execute growth levers specific to TikTok Shop (creator whitelisting, Spark Ads, affiliate integrations, etc.). • Personally manage and optimize campaigns in Meta Ads Manager and TikTok Ads Manager. • Partner closely with eCommerce to align paid traffic with high-converting landing pages. • Analyze performance data to identify scaling opportunities and inefficiencies.

• Own design execution across ARMRA’s digital channels, including email (retention), e-commerce, digital retail marketplaces, and paid performance creative. • Lead design strategy for retention marketing, ensuring email and lifecycle touchpoints are visually compelling, on-brand, and optimized for engagement. • Oversee design direction across web, digital retail, and paid media channels, ensuring consistency and alignment with brand guidelines. • Collaborate & oversee design execution with growth marketing to translate performance strategy into effective and scalable creative execution. • Collaborate with creative leadership to define and evolve ARMRA’s digital design direction. • Help craft, refine, implement, and enforce the visual design vision and standards across the organization. • Ensure brand consistency and excellence across all digital touchpoints. • Push the brand forward through thoughtful experimentation and innovative creative approaches. • Lead key design projects from concept through execution, maintaining a high standard of quality and efficiency. • Collaborate with designers, copywriters, and cross-functional teams to execute creative briefs. • Take initiative in identifying creative opportunities beyond project briefs. • Own design direction for campaigns, product launches, and major digital initiatives. • Manage and mentor digital designers across web, digital retail, and performance marketing. • Provide thoughtful feedback and guidance to maintain high design standards and best practices. • Monitor project progress, supporting the team in meeting deadlines and delivering quality work. • Foster a collaborative and creative design culture that encourages innovation and growth. • Partner closely with growth, brand, product, and marketing teams to deliver cohesive creative across channels. • Improve communication between brand and growth teams to ensure alignment on priorities, timelines, and project ownership. • Act as a design resource across departments, supporting teams with creative needs and strategic guidance. • Deliver creative that drives engagement, retention, and conversion • Maintain speed and quality in a fast-paced growth environment • Improve visual storytelling and communication across platforms • Ensure creative excellence and brand integrity • Drive efficient workflows and scalable design systems • Mentor and develop designers across the digital team • Inspire the team daily while pushing the brand’s creative boundaries