• Build and own the seasonal and tentpole campaign strategy working to connect the storytelling and vision of the brand throughout the year across key channels • Manage execution at the venue level while working with the rest of the marketing team to ensure deployment of strategy across key channels such as social and lifecycle • Serve as a liaison with the rest of the organization to ensure we are highlighting new features, games, and moments in the most effective way • Lead local marketing strategy across Level99 venues, creating playbooks, tools, and programs that drive awareness and traffic in each market. • Partner with Operations and venue leaders to ensure efforts are practical, on-brand, data-driven, and tied to business goals, while building systems to track and scale what works. • Lead marketing and PR for new venue openings from pre-launch through post-open momentum. • Build repeatable opening playbooks covering market entry, partnerships, media, influencers, community engagement, and launch programming. • Partner with culinary, beverage, and craft partners to maximize restaurant and beverage relationships through marketing, storytelling, programming, and PR. • Support launches, campaigns, and local buzz tied to restaurant concepts, menus , and other culinary moments. • Oversee menu rollout processes and support branded restaurant touchpoints in partnership with the F&B team. • Lead PR strategy for the company, including venue announcements, openings, partnerships, launches, and other key brand moments in collaboration with the VP of Marketing. • Develop messaging, media materials, and launch plans that help Level99 earn meaningful coverage and stay aligned with brand and business priorities. • Identify and manage brand partnerships that drive awareness, trial, and brand equity for Level99.

• Full-Funnel Demand Generation: Craft multi-channel strategies (ABM, paid media, content, webinars, events, partnerships, email, SEO) that scale both field and digital revenue pipelines. • PLG Strategy & Execution: Drive self-serve onboarding, trial sign-ups, usage-based growth, and product-qualified leads conversion. Build cadence and channels to accelerate free-to-paid conversion. • Messaging & Positioning: Collaborate with Product Marketing to refine Truv's positioning, highlighting real-time data, borrower empowerment, GSE alignment, and efficiency in lending workflows. • Cross-Functional Collaboration: Align marketing with Sales, Product, RevOps, and Customer Success to optimize funnel flows from awareness to revenue. • Analytics & Optimization: Monitor critical KPIs: MQLs, PQLs, SQLs, conversion rates, CAC, ROI, and leverage data to continually iterate and scale marketing impact. • Team Leadership & Enablement: Build, mentor, and scale a high-performing team across demand, product marketing, content, and growth engineering. • Budgeting & Forecasting: Manage marketing budgets, forecast pipeline impact, and deliver transparent results to executive leadership.

• Develop and execute a comprehensive mortgage division marketing strategy aligned with corporate goals and growth objectives. • Serve as the primary marketing leader for the mortgage lending division, providing strategic direction and thought leadership. • Create annual marketing plans, budgets, forecasts, and performance metrics. • Identify emerging market opportunities, customer trends, and competitive threats. • Present marketing performance, strategy updates, and business recommendations to executive leadership. • Strengthen and protect the mortgage division's brand positioning across all customer and partner touchpoints. • Ensure consistency in messaging, visual identity, and customer experience. • Develop value propositions and differentiate market positioning for mortgage products and services. • Oversee reputation management and brand awareness initiatives. • Lead development of integrated marketing campaigns to drive mortgage applications and funded loan volume. • Optimize marketing channels including digital advertising, search engine marketing (SEM), social media, email marketing, content marketing, events, and direct marketing. • Partner with sales leaders to generate high-quality leads and improve conversion performance. • Develop strategies to increase purchase mortgage business, refinance opportunities, and retention programs. • Oversee digital marketing strategy, including website optimization, SEO, SEM, social media, analytics, and marketing automation. • Enhance customer journey mapping and lead nurturing programs. • Utilize customer data and analytics to improve engagement, conversion rates, and customer satisfaction. • Drive innovation in digital customer experiences and mortgage marketing technologies. • Collaborate with product and business leaders to develop marketing strategies for new products and services. • Conduct market research, customer analysis, and competitive assessments. • Support geographic expansion and new market entry initiatives. • Develop targeted segmentation strategies for homebuyers, homeowners, real estate professionals, builders, and referral partners. • Build, lead, mentor, and develop a high-performing marketing organization. • Establish clear goals, accountability measures, and professional development plans. • Foster a culture of innovation, collaboration, and results-driven performance. • Manage internal teams, agencies, consultants, and vendor relationships. • Establish key performance indicators (KPIs) and marketing effectiveness measures. • Monitor campaign performance, return on investment (ROI), customer acquisition costs, and funnel conversion metrics. • Utilize data insights to optimize spending and improve business outcomes. • Deliver executive-level reporting and recommendations. • Ensure all marketing activities comply with applicable federal, state, and industry regulations. • Partner with Legal, Compliance, and Risk teams to review marketing materials and campaigns. • Maintain adherence to consumer protection, advertising, fair lending, privacy, and disclosure requirements. • Promote ethical marketing practices and regulatory compliance throughout the division.

• Develop and maintain product catalogues, datasheets, technical specifications, operation manuals, presentations, and other marketing collateral. • Create engaging product content, including product highlights, application use cases, website copy, and customer success stories. • Organize and maintain product images, technical diagrams, videos, and other marketing assets. • Liaise with factories and internal teams to ensure product information remains accurate, consistent, and up to date. • Support digital marketing activities, including EDM campaigns, LinkedIn, and other online promotional initiatives. • Maintain and update website content to ensure product information is current and well-structured. • Assist with basic SEO and SEM activities to improve online visibility. • Develop social media content, product announcements, and video scripts to enhance brand awareness. • Maintain and update customer information within the ERP and marketing databases. • Manage and maintain product information in the ERP system. • Provide overseas sales teams with product information, marketing materials, technical documentation, and product images in a timely manner. • Assist in planning exhibitions, trade shows, and product display activities. • Monitor industry trends, customer applications, and market developments. • Conduct market research to support overseas business expansion. • Work closely with Marketing, Sales, Product, and Factory teams to ensure consistent product messaging and branding.