• Full-Funnel Demand Generation: Craft multi-channel strategies (ABM, paid media, content, webinars, events, partnerships, email, SEO) that scale both field and digital revenue pipelines. • PLG Strategy & Execution: Drive self-serve onboarding, trial sign-ups, usage-based growth, and product-qualified leads conversion. Build cadence and channels to accelerate free-to-paid conversion. • Messaging & Positioning: Collaborate with Product Marketing to refine Truv's positioning, highlighting real-time data, borrower empowerment, GSE alignment, and efficiency in lending workflows. • Cross-Functional Collaboration: Align marketing with Sales, Product, RevOps, and Customer Success to optimize funnel flows from awareness to revenue. • Analytics & Optimization: Monitor critical KPIs: MQLs, PQLs, SQLs, conversion rates, CAC, ROI, and leverage data to continually iterate and scale marketing impact. • Team Leadership & Enablement: Build, mentor, and scale a high-performing team across demand, product marketing, content, and growth engineering. • Budgeting & Forecasting: Manage marketing budgets, forecast pipeline impact, and deliver transparent results to executive leadership.

• Develop and execute a comprehensive mortgage division marketing strategy aligned with corporate goals and growth objectives. • Serve as the primary marketing leader for the mortgage lending division, providing strategic direction and thought leadership. • Create annual marketing plans, budgets, forecasts, and performance metrics. • Identify emerging market opportunities, customer trends, and competitive threats. • Present marketing performance, strategy updates, and business recommendations to executive leadership. • Strengthen and protect the mortgage division's brand positioning across all customer and partner touchpoints. • Ensure consistency in messaging, visual identity, and customer experience. • Develop value propositions and differentiate market positioning for mortgage products and services. • Oversee reputation management and brand awareness initiatives. • Lead development of integrated marketing campaigns to drive mortgage applications and funded loan volume. • Optimize marketing channels including digital advertising, search engine marketing (SEM), social media, email marketing, content marketing, events, and direct marketing. • Partner with sales leaders to generate high-quality leads and improve conversion performance. • Develop strategies to increase purchase mortgage business, refinance opportunities, and retention programs. • Oversee digital marketing strategy, including website optimization, SEO, SEM, social media, analytics, and marketing automation. • Enhance customer journey mapping and lead nurturing programs. • Utilize customer data and analytics to improve engagement, conversion rates, and customer satisfaction. • Drive innovation in digital customer experiences and mortgage marketing technologies. • Collaborate with product and business leaders to develop marketing strategies for new products and services. • Conduct market research, customer analysis, and competitive assessments. • Support geographic expansion and new market entry initiatives. • Develop targeted segmentation strategies for homebuyers, homeowners, real estate professionals, builders, and referral partners. • Build, lead, mentor, and develop a high-performing marketing organization. • Establish clear goals, accountability measures, and professional development plans. • Foster a culture of innovation, collaboration, and results-driven performance. • Manage internal teams, agencies, consultants, and vendor relationships. • Establish key performance indicators (KPIs) and marketing effectiveness measures. • Monitor campaign performance, return on investment (ROI), customer acquisition costs, and funnel conversion metrics. • Utilize data insights to optimize spending and improve business outcomes. • Deliver executive-level reporting and recommendations. • Ensure all marketing activities comply with applicable federal, state, and industry regulations. • Partner with Legal, Compliance, and Risk teams to review marketing materials and campaigns. • Maintain adherence to consumer protection, advertising, fair lending, privacy, and disclosure requirements. • Promote ethical marketing practices and regulatory compliance throughout the division.

• Develop and maintain product catalogues, datasheets, technical specifications, operation manuals, presentations, and other marketing collateral. • Create engaging product content, including product highlights, application use cases, website copy, and customer success stories. • Organize and maintain product images, technical diagrams, videos, and other marketing assets. • Liaise with factories and internal teams to ensure product information remains accurate, consistent, and up to date. • Support digital marketing activities, including EDM campaigns, LinkedIn, and other online promotional initiatives. • Maintain and update website content to ensure product information is current and well-structured. • Assist with basic SEO and SEM activities to improve online visibility. • Develop social media content, product announcements, and video scripts to enhance brand awareness. • Maintain and update customer information within the ERP and marketing databases. • Manage and maintain product information in the ERP system. • Provide overseas sales teams with product information, marketing materials, technical documentation, and product images in a timely manner. • Assist in planning exhibitions, trade shows, and product display activities. • Monitor industry trends, customer applications, and market developments. • Conduct market research to support overseas business expansion. • Work closely with Marketing, Sales, Product, and Factory teams to ensure consistent product messaging and branding.

• Own positioning, messaging, segmentation, value proposition, competitive differentiation, and overall product marketing strategy for Rhythm's VPP offering • Partner with Product, Finance, and the VPP team to evaluate pricing alternatives, customer value propositions, and commercial tradeoffs while balancing customer adoption with business economics • Translate complex product capabilities and customer insights into compelling positioning, customer experiences, sales enablement materials, website content, launch assets, and lifecycle communications • Lead customer research and insight generation to inform product strategy, positioning, pricing recommendations, customer prioritization, and go-to-market planning • Develop end-to-end go-to-market strategies, including customer segmentation, launch sequencing, messaging, channel strategy, investment priorities, experimentation roadmaps, and success metrics • Establish a continuous learning agenda by leveraging customer feedback, research, experimentation, analytics, and AI to optimize product strategy, pricing, customer experience, and commercial performance • Serve as the primary marketing partner for the VPP organization and the voice of the customer across cross-functional decision-making • Influence product roadmap, commercialization strategy, and customer experience through customer insights and commercial recommendations • Define and monitor success metrics across acquisition, activation, participation, retention, customer lifetime value, customer satisfaction, and commercial ROI • Present strategic recommendations and customer insights to Executive Leadership while partnering closely with Product, Engineering, Finance, Legal, Sales, Growth, Brand, Customer Experience, and Analytics teams