• Work closely with company leadership and the GTM organization to drive scalable lead generation strategies, measure performance across the funnel, and optimize sales processes for repeatability • Manage digital demand generation channels including organic search, paid media, organic social, content, email, and others toward predictable, profitable lead generation • Identify and create new demand generation channels including, but not limited to, partnerships, referrals, influencer marketing, and more • Measure GTM organizational performance from top to bottom and utilize data to drive organizational optimizations • Templatize and optimize enterprise sales processes for repeatability and scalability - creating playbooks, product marketing collateral, or meeting templates to be leveraged by EAEs and SDRs

Role Description Build and manage outbound GTM campaigns across email and LinkedIn — from strategy through execution. - Write sharp, high-converting copy: outreach sequences, subject lines, follow-ups, and messaging frameworks. - Own the technical layer: set up and maintain sending infrastructure, manage domains and tenants, monitor deliverability, and troubleshoot when things go sideways. - Enrich and segment prospect lists using tools like Clay, Apollo, or similar. - Iterate based on performance data — open rates, reply rates, conversions — and know which levers to pull. - Collaborate with the team on positioning, messaging, and campaign strategy. - Join client calls over time and represent spectup's outreach methodology to founders and investors. Qualifications - Proven hands-on experience in outbound GTM and cold outreach — you've built campaigns, not just supported them. - Strong copywriting instincts: you understand tone, persuasion, and how to write for busy, skeptical readers. - Technical fluency in email infrastructure — you know what sending domains, tenants, DMARC/SPF/DKIM, and warm-up sequences mean, and you've fixed deliverability issues before. - Comfortable with data enrichment workflows and prospecting tools. - Client-ready communication style — articulate, professional, confident on calls. - Self-starter who can manage multiple workstreams in a lean team. Benefits - Work on deals that matter — our clients are raising real capital to build real companies. - Small team, big scope: direct ownership with no bureaucracy. - Close collaboration with and direct access to senior leadership. - Flexibility on location and working arrangements. - A front-row seat to the world of capital markets, investor relations, and high-stakes fundraising.

• Act as the strategic owner for specific segments of the GTM lifecycle • Author high-fidelity Business Requirement Documents (BRDs), process flowcharts, and User Stories • Utilize the GTM Priority Matrix to evaluate and rank inbound field requests • Lead the User Acceptance Testing (UAT) framework for your domain • Partner with Enablement and Data Analytics to track downstream adoption • Support the deployment of the GTM AI roadmap

• Define and lead the end-to-end Go-to-Market strategy for Clarivate’s global Intellectual Property portfolio • Develop and champion portfolio-level positioning, value propositions, and messaging frameworks • Partner with IP Business Unit and Product leaders to support new product launches • Enable commercial success through sales enablement strategy • Drive marketing programs that contribute to pipeline generation, revenue growth, customer expansion, and retention • Leverage customer, market, and competitive insights to inform persona-based GTM strategies • Establish and monitor clear performance metrics • Build, inspire, and lead a high-performing, global marketing leadership team • Collaborate with Clarivate Brand, Communications, and Events teams