• Own and execute the full organic growth roadmap — from keyword strategy and technical SEO through content production and digital PR. • Partner with product, compliance, design, growth, and communications teams to translate complex crypto and fintech topics into content people search for and publications cite. • Lead technical SEO across the platform — site architecture, crawlability, page speed, schema markup, internal linking, Core Web Vitals, and Local SEO across the company's kiosk footprint. • Maintain the SEO tooling stack — GSC, GA, SEMrush/Ahrefs, Screaming Frog — and report on performance with data-driven, actionable insights. • Develop and execute content strategy across blog, landing pages, and educational guides — writing and editing high-quality, SEO-optimized content. • Run regular content audits — refreshing, consolidating, or sunsetting underperforming pages to maintain a lean, high-performing content library. • Partner with the Communications team on data-led digital PR campaigns — supplying original research, industry data studies, and newsworthy assets designed to earn backlinks.

Role Description This role will lead the execution of a high-end executive engagement program. You will be responsible for project planning, stakeholder coordination, and ensuring a seamless, premium experience for senior attendees. The position requires strong business marketing skills with an emphasis on project execution and creative feedback. Key Responsibilities: - Manage daily operations of a flagship executive program. - Oversee project schedules, deliverables, and internal communication. - Ensure alignment among internal departments and external associates. - Proactively identify and resolve potential issues to maintain momentum. - Orchestrate core program components for an exceptional executive experience. Qualifications - Proven ability to manage complex projects independently. - Experience creating upscale experiences for executive audiences. - Strong understanding of business marketing principles. - Experience in business marketing or integrated marketing. - Demonstrated track record of delivering sophisticated experiences for senior business leaders. Requirements - Project Management (advanced) - Stakeholder Management (advanced) - Business Acumen (advanced) - Marketing Strategy (intermediate) - AI Tools (intermediate) Benefits - Contract Type: T4 - Duration: 6 Months - Location: Toronto, ON (#LI - Remote) - Pay Range: $60/hr - $65/hr CAD

• Serve as the primary owner and subject matter expert for SEM strategy, execution, optimization, and reporting across Google Ads and related search platforms • Act as the main point of contact for SEM initiatives, proactively partnering with stakeholders to understand business objectives, align priorities, communicate performance, and provide recommendations • Develop and execute SEM campaigns, including keyword strategy, audience targeting, bid management, budget allocation, landing page recommendations, and ongoing optimization • Define, implement, and maintain robust measurement frameworks, including GA4, Google Tag Manager, UTM governance, conversion tracking, attribution models, and campaign analytics • Analyze campaign performance using KPIs such as CTR, CPC, CPA, CPL, MQL, pipeline contribution, and ROAS. Deliver executive-ready reporting with clear insights, business implications, and actionable recommendations • Optimize channel mix, audience strategies, and budget allocations to improve marketing efficiency and maximize pipeline contribution • Lead the development and implementation of search visibility strategies across traditional search engines and AI-powered discovery platforms, including Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) • Partner with content, SEO, and marketing stakeholders to improve content discoverability, answer engine visibility, AI citation presence, and search performance across evolving search experiences • Monitor and evaluate AI-powered search platforms, generative search experiences, and emerging search technologies, translating insights into actionable recommendations that improve brand visibility and demand generation outcomes • Manage relationships with external media agencies, MarTech vendors, and ABM platforms (e.g., 6sense, RollWorks) to support scalable campaign execution • Support integrated media planning across paid search, paid social, display, retargeting, and ABM initiatives, ensuring channel recommendations align with business goals and budget priorities • Ensure compliance with internal brand standards, marketing governance, and applicable industry regulations

• Run outbound campaigns: cold email, LinkedIn, and community-driven outreach • Build visibility via SEO content and optimization • Experiment with AEO: figuring out how to get the company featured/discovered through AI tools like ChatGPT, Perplexity, and others • Secure earned media placements across press, blogs, and thought-leadership outlets • Partner with sales/marketing to test and refine messaging