• Own the day-to-day management of paid campaigns across Meta (primary), Google, Reddit, Snap, and Twitter/X • Build, launch, and continuously optimize campaigns across prospecting and retargeting funnels • Manage budget allocation across platforms and campaigns to maximize return on ad spend (ROAS) and hit CPA targets • Maintain a rigorous testing cadence across audiences, creatives, bidding strategies, and placements • Partner with the Creative and Design teams to brief, iterate, and evaluate ad creative performance • Analyze creative data to identify winning concepts and inform the next round of production • Track, report, and interpret campaign performance against KPIs including CPI, CPR, LTV, ROAS, and retention cohorts • Build dashboards and regular reporting cadences for internal stakeholders • Connect ad platform data with downstream product and revenue metrics to evaluate true acquisition quality • Stay current on Meta Ads platform changes, algorithm shifts, new formats, and policy updates • Maintain functional knowledge of Google (Search, UAC, YouTube), Reddit, Snap, and Twitter/X ad ecosystems — understanding each platform's unique audiences, formats, and optimization levers • Work closely with Product, Analytics, and Creative to align acquisition strategy with retention and monetization goals • Contribute to the broader growth roadmap with data-backed channel recommendations and forecasts

As an Analytics Manager, Growth - you will serve as the analytical backbone of the Acuity Scheduling product team, translating complex financial and product data into a coherent performance narrative that drives actionable insights for senior executives. You'll partner with our Product & Growth Leadership team to turn complex data into stories that guide business growth and Leadership decisions. This role reports to the Senior Manager, Growth and can work on-site at our New York City headquarters. You will identify key insights that shape our strategies for acquiring and retaining Acuity customers. Your responsibilities include architecting data infrastructure from both native and legacy sources to generate executive dashboards. You will enhance the legibility of Acuity data and expand our reporting capabilities. By converting broad business inquiries into focused data explorations, you will provide non-technical partners with clear, relevant recommendations derived from complex findings. You will also develop and oversee a comprehensive performance monitoring framework. This includes managing daily metric tracking and alerts, conducting weekly business reviews, and producing monthly deep-dive analyses for executive stakeholders to ensure business anomalies are detected early. These efforts enable data-driven course corrections and provide the strategic insights necessary for long-term planning. You will utilize an automated technical framework to convert growth initiatives, pricing models, and product roadmaps into strategic business intelligence. You'll Get To... - Improve the visibility of business performance by developing analytical tools and models, while constructing the underlying data infrastructure required for rigorous analysis - Direct comprehensive evaluations of performance indicators for our Acuity product, integrating product, financial, and operational data into clear, strategic reports for leadership - Collaborate with various Engineering, Product, and Analytics departments to integrate insights into data-informed strategies for spotting fresh growth prospects - Design and maintain scalable reporting systems and dashboards that provide real-time visibility into key business drivers - Translate broad questions into plans for research and discovery, perform data exploration, and create narratives from data insights for non-technical team members that cater to clear storytelling and applicable recommendations - Collaborate with cross-functional partners to architect analytical frameworks that evaluate business health and project future outcomes for both established products and upcoming launches - Monitor industry dynamics by analyzing market trends and competitor movements Who We're Looking For - 4+ years of experience in strategy, process execution, business intelligence, dashboarding, reporting, or data analysis - Advanced proficiency in SQL and experience with business intelligence tools (e.g., Tableau, Looker, Power BI) - Expert-level Excel/Google Sheets skills including complex modeling, pivots, and advanced formulas - Knowledge of statistical analysis and experimental design - Familiarity with product analytics tools (e.g., Amplitude) - Experience in designing and implementing metrics frameworks to measure business performance - Proven track record of translating complex analyses into clear, actionable recommendations for senior audiences Benefits & Perks - A choice between medical plans with an option for 100% covered premiums - Fertility and adoption benefits - Access to supplemental insurance plans for additional coverage - Headspace mindfulness app subscription - Global Employee Assistance Program - Retirement benefits with employer match - Flexible paid time off - 12 weeks paid parental leave and family care leave - Pretax commuter benefit - Education reimbursement - Employee donation match to community organizations - 7 Global Employee Resource Groups (ERGs) - Dog-friendly workplace - Free lunch and snacks - Private rooftop - Hack week twice per year Cash Compensation Range: $115,500 - $203,550 USDThe base salary for this position will vary based on job-related criteria including relevant skills, experience, and location, among other factors. In addition to the cash compensation above (which includes base salary and, where applicable for eligible roles, may include overtime pay), Squarespace employees are eligible to be granted an option to purchase our common stock. Sales positions generally offer a competitive On Target Earnings (OTE) incentive structure in addition to base salary. About SquarespaceSquarespace is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions of customers in more than 200 countries and territories with all the tools they need to create an online presence, build an audience, monetize, and scale their business. Our suite of products range from websites, domains, ecommerce, and marketing tools, as well as tools for scheduling with Acuity and creating and managing social media presence with Bio Sites and Unfold. Our team of more than 1,700 is headquartered in New York City, with offices in Dublin, Ireland, and Aveiro, Portugal. For more information about our company, visit https://www.squarespace.com/about/careers. Our CommitmentToday, more than a million people around the globe use Squarespace to share different perspectives and experiences with the world. Not only do we embrace and celebrate the diversity of our customers, but we also work toward the same in our employees. At Squarespace, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace. Thank you in advance for providing the following details about your work history from your resume! This helps us ensure that your candidate information is accurate and consistent during the hiring process. Squarespace will never solicit your personal banking information or ask you to transfer money in connection with a job offer or interview. We also will not reach out to you via phone or SMS without your permission or knowledge. If you plan to use AI in any capacity during your candidate journey, please review our Candidate AI Policy.

• Holistic Growth Strategy: Define the end-to-end user acquisition growth strategy across paid and organic — ensuring they compound together rather than operate in silos • Unit Economics (LTV:CAC): Own accountability for marketing investment efficiency. Drive forecasting and resource allocation based on LTV, CAC, and viral coefficient performance, with a clear plan for how organic and PLG channels reduce blended CAC over time. • Lead, mentor, and align direct reports executing across paid, organic, and growth channels under a unified acquisition strategy. • Cross-Functional Growth Pod Integration: Partner directly with Product and Engineering to prioritize features that drive product-led acquisition — growth surfaces, onboarding hooks, network effects, and shareable moments. • Community & Social Proof: Leverage Huckleberry's 5M+ family community as a growth asset — through UGC loops, social sharing prompts, and peer recommendation mechanics. • Product-Marketing Bridge: Serve as the strategic marketing leader within the Growth Pod. Translate acquisition insights — including PLG signals like referral rates and viral lift — into prioritized product roadmap inputs. • Data & Attribution: Partner with Business Analytics to build attribution that captures paid, organic, and viral acquisition in a unified view. • Experimentation: Champion rapid, statistically sound A/B testing across acquisition channels and product surfaces. • Channel Strategy & Execution Oversight: Oversee strategy and budget optimization for paid channels (SEM, Paid Social, Programmatic). Direct content strategy to maximize SEO-driven growth, generating high-intent users through owned channels.

• Own advertising campaigns on paid social and in-app advertising channels, accountable for growth strategies, building & optimizing campaigns, tracking & reporting KPIs, and creative strategy. • Assist in managing third party ad network relationships • Develop a test and learn framework centered around audience segmentation, creative optimization and bid strategy • Lead project management process with our marketing designer. Working to develop and test winning ad creatives based on performance data • Work closely with the head of acquisition to create budgets and channel KPIs to improve the execution of paid ad campaigns and overall contribution to business growth • Monitor and analyze campaign performance in collaboration with internal team and external measurement partners, provide the wider team and stakeholders with regular updates and insights • Stay informed about industry trends, competitor activity, and emerging technologies in order to recommend new paid media tactics, concepts, and approaches to inform broader marketing strategy