• Build ETL/data pipelines to ingest, transform, and activate enterprise data in SFMC • Manage Contact Builder, including identity resolution and customer data architecture • Configure Salesforce Marketing Cloud (SFMC), including business units and automation schedules • Troubleshoot SFMC issues involving Journey Builder, Automation Studio, APIs • Integrate CDP and enterprise systems to unify customer data • Support CRM migration initiatives, ensuring successful transition of data

Role Description Are you passionate about turning data into meaningful insights that drive business impact? As a Global Marketing Data Analyst, you’ll play a critical role in helping teams understand what’s working, and what’s next, across the full customer journey. In this role, you’ll connect the dots between data, performance, and decision-making, transforming complex datasets into clear, actionable insights for marketing and commercial teams. You’ll build trusted dashboards, define measurement standards, and help create a consistent, data-driven approach across channels and business units. This is an opportunity for someone who enjoys both the technical and strategic side of analytics, ensuring data is accurate, accessible, and ultimately used to optimize campaigns, improve performance, and drive measurable growth. Key Duties and Responsibilities - Drives actionable insights for optimization to channel managers. - Supports end-to-end marketing performance measurement across channels and funnel stages, including reach, engagement, leads, pipeline, revenue, and ROI. - Builds and maintains executive-ready dashboards and scorecards with consistent KPI definitions, filters, and drill paths. - Establishes and maintains measurement frameworks, including KPI dictionaries, data sources, calculation logic, reporting cadence, and benchmarks. - Partners with multi-channel marketing teams to support lead lifecycle tracking, source attribution, and influence reporting. - Owns measurement-readiness standards, including UTM governance, tagging requirements, event tracking, and QA checklists. - Performs data QA and reconciliation across platforms, identifies anomalies, and drives root-cause resolution. - Creates repeatable reporting packs for weekly, monthly, launch, and business review rhythms. Qualifications - Bachelor’s Degree required. - Minimum of 5 years of hands-on experience in marketing data analytics, including building measurement frameworks, defining KPI logic, developing reporting standards, and translating campaign performance data into actionable business insights. - Experience creating and governing tracking requirements, including UTM standards, script tagging, event naming conventions, QA processes, and measurement-readiness documentation for campaign and web reporting. - Experience recording, validating, and reporting on digital events in Google Analytics, Adobe Analytics, or comparable web analytics platforms, with the ability to partner with technical teams on implementation and troubleshooting. - Strong analytical, reporting, and data QA skills. - Ability to normalize data across systems, define KPI standards, and translate findings into clear business insights. Preferred Requirements - Degree concentration in Analytics, Statistics, Marketing Analytics, Business, Data Science, or related field. - Experience driving actionable insights to digital channel owners, building executive dashboards, KPI frameworks, attribution reporting, and data governance in marketing environments. - Experience with marketing analytics, CRM/automation data, web analytics, and privacy-aware measurement practices. Benefits - Competitive compensation. - Excellent healthcare including medical, dental, vision and prescription coverage. - Short & long term disability plus life insurance -- cost paid fully by CONMED. - Retirement Savings Plan (401K) -- CONMED matches your contributions dollar for dollar, with the potential for up to 7% per pay period. - Employee Stock Purchase Plan -- allows stock purchases at discounted price. - Tuition assistance for undergraduate and graduate level courses.

Role Description Are you passionate about turning data into meaningful insights that drive business impact? As a Global Marketing Data Analyst, you’ll play a critical role in helping teams understand what’s working, and what’s next, across the full customer journey. In this role, you’ll connect the dots between data, performance, and decision-making, transforming complex datasets into clear, actionable insights for marketing and commercial teams. You’ll build trusted dashboards, define measurement standards, and help create a consistent, data-driven approach across channels and business units. This is an opportunity for someone who enjoys both the technical and strategic side of analytics, ensuring data is accurate, accessible, and ultimately used to optimize campaigns, improve performance, and drive measurable growth. Key Duties and Responsibilities - Drives actionable insights for optimization to channel managers. - Supports end-to-end marketing performance measurement across channels and funnel stages, including reach, engagement, leads, pipeline, revenue, and ROI. - Builds and maintains executive-ready dashboards and scorecards with consistent KPI definitions, filters, and drill paths. - Establishes and maintains measurement frameworks, including KPI dictionaries, data sources, calculation logic, reporting cadence, and benchmarks. - Partners with multi-channel marketing teams to support lead lifecycle tracking, source attribution, and influence reporting. - Owns measurement-readiness standards, including UTM governance, tagging requirements, event tracking, and QA checklists. - Performs data QA and reconciliation across platforms, identifies anomalies, and drives root-cause resolution. - Creates repeatable reporting packs for weekly, monthly, launch, and business review rhythms. Qualifications - Bachelor’s Degree required. - Minimum of 5 years of hands-on experience in marketing data analytics, including building measurement frameworks, defining KPI logic, developing reporting standards, and translating campaign performance data into actionable business insights. - Experience creating and governing tracking requirements, including UTM standards, script tagging, event naming conventions, QA processes, and measurement-readiness documentation for campaign and web reporting. - Experience recording, validating, and reporting on digital events in Google Analytics, Adobe Analytics, or comparable web analytics platforms, with the ability to partner with technical teams on implementation and troubleshooting. - Strong analytical, reporting, and data QA skills. - Ability to normalize data across systems, define KPI standards, and translate findings into clear business insights. Requirements - Degree concentration in Analytics, Statistics, Marketing Analytics, Business, Data Science, or related field (preferred). - Experience driving actionable insights to digital channel owners, building executive dashboards, KPI frameworks, attribution reporting, and data governance in marketing environments (preferred). - Experience with marketing analytics, CRM/automation data, web analytics, and privacy-aware measurement practices (preferred). Benefits - Competitive compensation. - Excellent healthcare including medical, dental, vision and prescription coverage. - Short & long term disability plus life insurance -- cost paid fully by CONMED. - Retirement Savings Plan (401K) -- CONMED matches your contributions dollar for dollar, with the potential for up to 7% per pay period. - Employee Stock Purchase Plan -- allows stock purchases at discounted price. - Tuition assistance for undergraduate and graduate level courses.

Role Description Essa posição é para atuar na Ânima Holding - Mooca, que faz parte do Ecossistema Ânima, o maior e o mais inovador ecossistema de ensino de qualidade do país, com instituições espalhadas por todo o Brasil. Somos uma empresa em constante evolução, que enxerga em cada detalhe novas formas de promover a educação. - Responsável pelo planejamento, configuração, execução e otimização de campanhas de mídia paga, garantindo eficiência dos investimentos e alinhamento com os objetivos de negócio das marcas; - Atuação no gerenciamento diário das campanhas em plataformas como Google Ads, Meta Ads e demais canais digitais, acompanhando performance, monitorando KPIs e propondo ações de melhoria para evolução dos resultados; - Apoio no desenvolvimento de análises e relatórios, acompanhamento de métricas como CAC, ROAS e CPA, além de apoiar estratégias de funil, segmentações, testes A/B e oportunidades de escala; - Atuação em conjunto com áreas de criação, dados, CRM e negócio, garantindo correta implementação e acompanhamento de resultados, boas práticas de mídia e mensuração. Qualifications - Experiência com gestão de mídia paga; - Conhecimento em: Google Ads, Meta Ads, GA4 e GTM; - Experiência com análise de métricas e KPIs de performance; - Conhecimento em estratégias de funil e conversão; - Experiência com elaboração de relatórios e análise de resultados; - Conhecimento intermediário/avançado em Excel ou Google Sheets. Requirements - Experiência com: SA360 e DV360; - Conhecimento em Power BI, Looker Studio ou ferramentas de visualização; - Vivência em empresas de educação; - Certificações Google Ads e Meta. Benefits - Bolsas de Estudos; - Indicação de 2 Bolsas de Estudos para quem preferir; - Programa de Bem-estar e Qualidade de Vida; - Totalpass; - Zenklub; - ECOA – Escola Corporativa Ânima, com + de 100 cursos livres e gratuitos; - Day-off no aniversário; - Abono de meio-período no aniversário do(a) filho(a) com até 16 anos; - Programa Valor das Pessoas: vale-presente para os educadores em fases marcantes de suas vidas, como casamento, nascimento e até mesmo uma nova titulação; - Assistência Médica; - Assistência Odontológica.