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Digital Advertising Manager
Location
United States
Posted
153 days ago
Salary
0
No structured requirement data.
Job Description
Digital Advertising Manager
Harvest Group
Inc Best Places to Work - 2025 Great Place to Work Certified – 2024 Fortune’s Best Workplaces for Women – 2024 Fortune’s Best Medium Workplaces – 2024 Fortune’s Best Consulting & Professional Services - 2024 Business Intelligence Group Best Places to Work - 2023 Integrity: Doing what is right in all things Relationship: Pursuing depth, trust, and collaboration Service: Laboring for others with humility and care Excellence: Delivering extraordinary performance and results with humility Journey: Embracing our past and planning for our future with faith Execute and optimize offsite search and social advertising campaigns across Google Ads (Search, Shopping, Performance Max) and paid social platforms (Meta, TikTok, etc.), with the explicit goal of driving traffic and conversion to DTC sites and Retailer.com product detail pages. Activate full-funnel media strategies that support awareness, consideration, and conversion, ensuring media investments are optimized for DTC revenue and Retailer.com sales performance. Collaborate closely with retail media client and channels leads, along with sales teams to ensure offsite media efforts are fully integrated and aligned to DTC and retailer ecommerce priorities. Champion Harvest Group values while delivering high-impact, performance-driven solutions for the brands we partner with. Monitor campaign performance and leverage platform and retailer reporting tools to evaluate how offsite media influences DTC KPIs and Retailer.com outcomes, translating data into actionable insights. Support audience strategy development, including prospecting, retargeting, and first-party audience activation, designed to move shoppers from offsite environments into DTC and retailer-owned purchase experiences. Contribute to media planning, pacing, and in-flight optimizations, ensuring budgets are allocated to maximize DTC conversions and Retailer.com sales lift. Assist in maintaining strong working relationships with platform partners (Google, Meta, TikTok) and retail stakeholders. Stay current on media trends, evolving measurement solutions, and retailer-specific attribution approaches that connect media exposure to DTC and Retailer.com performance. 2–4 years of experience in digital advertising or retail media, with a strong emphasis on offsite search and/or paid social driving performance to DTC websites and Retailer.com environments. Hands-on experience managing campaigns in Google Ads and preferably at least one major paid social platform (Meta, TikTok, or similar), with conversion-focused optimization. Proven ability to manage end-to-end campaign execution, including setup, targeting, optimization, and reporting tied to DTC revenue and retailer ecommerce KPIs. Working knowledge of commerce-focused measurement, including ROAS, CPA, conversion rate, sales lift, and new-to-brand metrics. Familiarity with retail media networks and retailer ecommerce platforms (e.g., Amazon Ads, Walmart Connect, Target Roundel, Instacart Ads, Kroger Precision Marketing) is a strong plus. Strong analytical skills using Excel and reporting platforms such as Looker Studio, with the ability to translate performance data into clear recommendations tied to DTC and Retailer.com outcomes. Strong communication skills and the ability to collaborate across teams and present insights with clarity and confidence. A passion for commerce media, shopper behavior, and optimizing offsite media to drive downstream ecommerce performance.
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