• Create and publish weekly newsletters, monthly product updates, and social posts. • Create marketing materials such as blog post images, social media graphics, and flyers. • Work with operations to monitor and track marketing efforts. • Manage and maintain the company blog and social media accounts, including monitoring engagement. • Execute outbound email and LinkedIn campaigns with guidance from marketing and leadership, including copy, messaging, and reporting. • Support ongoing marketing experiments as needed. • Stay up to date on marketing, outreach, and audience growth trends, and propose experiment ideas and areas for improvement. • Review and enrich product signups, classify product-qualified leads (PQLs), manage PQL outreach and follow-ups, and maintain weekly reports on signups and PQLs. • Assist with data entry and CRM management. • Assist in planning for events, webinars, conferences, etc. • Assist with tracking relevant conference and sponsorship opportunities. • Provide operational and leadership support as needed, including light sales and recruiting scheduling, ordering materials, and general support tasks. • Other marketing or general operations related work as needed.

• Participate in developing and implementing company events and internal communication publications. • Assist with designing and creating video, digital, and print marketing collaterals. • Act as a brand ambassador to assist in governing the use of the company brand in all marketing activities and communications. • Organize company events from inception to completion. • Develop creative internal communication publications. • Develop creative digital and print marketing collateral. • Adhere to project timelines - manage schedules and resource plans, adjusting as needed.

• Support event execution including tradeshows and customer events (planning, logistics, timelines, follow-up) • Help execute marketing campaigns across customer marketing, prospecting/demand gen, and partner initiatives • Support project management and coordination using Monday.com (or similar tools) to keep programs on track • Assist with marketing operations and administrative tasks that keep the team moving efficiently • Jump in where needed across the team, including: Writing or editing light marketing content, Creating and scheduling social posts, Pulling basic reports and metrics, Building PowerPoint presentations and decks, Supporting ad hoc marketing projects • This is a true “roll up your sleeves” role with exposure to many parts of marketing.

• Owning B2B lifecycle strategy and roadmap across nurture, onboarding, activation, retention, and expansion • Building and optimizing multi-stage nurture and retention programs across email, push, SMS, and in-app channels with clear segmentation and trigger logic • Creating cross-sell, upsell, referral, and win-back programs that increase net revenue retention (NRR) • Driving MQL → SQL → Closed Won performance from lifecycle programs in tight partnership with CX, Sales, and RevOps • Leading post-close and post-activation lifecycle motions that improve speed-to-value, engagement, and renewal • Managing an Email Marketing Specialist for ChowNow; set standards for planning, execution, testing, and QA • Partnering with Content on lifecycle messaging and assets across channels • Partnering with CRO & Website Manager to improve conversion and activation flows connected to lifecycle journeys • Partnering with Finance to quantify CAC, payback, LTV, and NRR impact; report results weekly and quarterly with clear recommendations for scaling