• Owning B2B lifecycle strategy and roadmap across nurture, onboarding, activation, retention, and expansion • Building and optimizing multi-stage nurture and retention programs across email, push, SMS, and in-app channels with clear segmentation and trigger logic • Creating cross-sell, upsell, referral, and win-back programs that increase net revenue retention (NRR) • Driving MQL → SQL → Closed Won performance from lifecycle programs in tight partnership with CX, Sales, and RevOps • Leading post-close and post-activation lifecycle motions that improve speed-to-value, engagement, and renewal • Managing an Email Marketing Specialist for ChowNow; set standards for planning, execution, testing, and QA • Partnering with Content on lifecycle messaging and assets across channels • Partnering with CRO & Website Manager to improve conversion and activation flows connected to lifecycle journeys • Partnering with Finance to quantify CAC, payback, LTV, and NRR impact; report results weekly and quarterly with clear recommendations for scaling

• Lead integrated strategy for lifecycle marketing campaigns, creating scalable, data-driven, lifecycle and email-led programs for AlertMedia’s prospective customers. • Transform leads and MQLs into SRLs; increasing engagement with our current database, driving product awareness, and igniting conversations for our sales team. • Drive end-to-end campaign orchestration from strategy, collaborating with the larger marketing team on execution, and reporting on campaign performance. • You will personally build and QA campaigns in Marketo, partnering with Marketing Operations for lead flow and reporting support. • You will prioritize lifecycle programs that reduce friction in the buyer journey and improve Sales follow-up efficiency. • You will track and optimize MQL to SAL conversion, pipeline influence, and opportunity acceleration. • Build and maintain ongoing communication with the sales team. You will align closely with SDR and AE teams to ensure lifecycle campaigns support active follow-up priorities. • Constantly measure performance against expectations; make data-driven decisions to heighten campaign success; suggest and implement additional strategies to assist sales in creating more opportunities. You will run A/B tests on subject lines, messaging, cadence, and CTAs, and share results openly to inform future programs.

• Drive comprehensive digital messaging campaigns across channels to generate qualified leads for Sales via booked demos and warm lead lists • Act as a service partner to the Sales team to accelerate topline revenue bookings • Build and execute account-based marketing (ABM) and targeted outreach support initiatives • Own campaign planning, timelines, and performance reporting • Manage ad spend and campaign execution across paid channels as priorities are finalized (LinkedIn, Google retargeting, Meta) • Ensure all written and visual materials embody the Rivia Health brand, voice, and positioning • Design across multiple digital avenues—distilling concepts and data into clear messaging for presentations, one-pagers, data sheets, website content, EMR marketplaces, and social • Write, edit, and copyedit across multiple channels with strong attention to detail • Create print-ready materials for events and conferences (banners, signage, collateral) • Manage and continuously improve sales enablement assets (sales deck, proposals, one-pagers, presentations) • Identify conferences that align with target audiences and ROI goals

• Develop and execute national retail and channel activation plans aligned to commercial priorities. • Oversee the forecasting, sourcing, and deployment of execution materials and in-market assets. • Build customer-facing decks, one-pagers, and toolkits that support sell-in and improve retail performance. • Design account-level programs and activation plans that strengthen visibility and throughput. • Manage retail initiatives including displays, placements, partnership activations, and in-store events. • Deliver performance reporting such as pre/post analysis, velocity trends, and ROI recaps. • Partner closely with Sales, Field, and Key Accounts to ensure clean deployment and in-market execution. • Manage budgets, vendor relationships, and operational workflows with discipline. • Conduct periodic field visits to understand retailer needs and validate execution. • Improve internal systems, communication, and processes to support a fast-moving commercial organization.