Farber Debt Solutions is a Canadian debt‑relief firm providing personalized financial guidance and debt management services to individuals facing significant debt challenges. Wit
Senior Manager, Programmatic & Paid Social
Location
Canada
Posted
5 days ago
Salary
$95K - $110K / year
Seniority
Lead
No structured requirement data.
Job Description
Senior Manager, Programmatic & Paid Social
Farber Debt Solutions
Role Description Farber is seeking a Senior Manager, Programmatic & Paid Social to join our Consumer Practice. Reporting to the Director, Performance Marketing, this role will lead the execution, optimization, and strategic advancement of Farber's non-search paid media portfolio, with a primary focus on programmatic and paid social. This is a high impact role for a performance marketer who combines strong channel expertise with sharp analytical thinking, operational discipline, and a test-and-learn mindset. Key Responsibilities - Own day-to-day oversight of Farber's non-search paid media investment across programmatic and paid social, ensuring campaigns are executed effectively, paced accurately, and optimized against business goals. - Partner closely with agency teams and platform partners to manage campaign setup, trafficking coordination, QA, pacing, monitoring, and optimization across DSPs and paid social platforms. - Drive media strategy and execution across display, online video, CTV, OTT, and paid social channels. - Lead paid social campaign oversight through the agency across platforms such as Meta, TikTok, Reddit, and other relevant channels. - Manage paid amplification and boosting of owned social content, helping identify high-priority content and brand moments that warrant paid support. - Identify and address performance issues quickly through bid, budget, audience, placement, inventory, and creative adjustments. - Support dynamic testing and iteration across campaigns, including working with agency and creative partners on approaches such as Dynamic Creative Optimization (DCO). - Ensure strong campaign foundations through proper tagging, pixel implementation, naming conventions, and media data hygiene. - Translate platform and analytics data into clear, actionable insights that explain performance drivers, optimization decisions, risks, and growth opportunities. - Analyze media mix, channel allocation, budget distribution, forecasting, and pacing against lead generation and acquisition targets. - Partner with Analytics and agency teams to interpret performance across reporting cadences and turn findings into action. - Drive a disciplined testing agenda across audience, best practices, placements, landing pages, and channel tactics. - Evaluate performance across the funnel, balancing efficiency, scale, lead quality, and downstream business impact. - Shape audience-first, first-party data-informed media strategies that improve targeting, channel mix, and investment efficiency. - Help define how programmatic and paid social work together across the funnel. - Assess new tools, platform features, and emerging media opportunities. - Partner closely with Digital Marketing, Analytics, Web, Social, Brand, Content, and agency teams to align paid media plans with broader business priorities. - Help raise the bar on media operations, campaign governance, documentation, and performance standards. - Mentor junior team members where applicable, supporting strong execution, channel development, and professional growth. Qualifications - 7+ years of experience in digital media, with strong depth in programmatic, paid social, campaign optimization, and performance analysis. - Hands-on experience managing or overseeing campaigns across major DSPs, paid social platforms, ad servers, and related media tools. - Strong understanding of paid social campaign structure, amplification and boosting tactics, audience strategy, creative testing, and platform-specific optimization levers. - Strong working knowledge of tracking methodologies, attribution, full-funnel measurement, and performance evaluation. - Fluency in pixel implementation, UTM governance, taxonomy standards, and media data hygiene best practices. - Strong proficiency with Google Analytics and media measurement or attribution platforms. - Ad operations exposure, including trafficking and QA, creative specs and asset management, click tracker and UTM setup. - Exposure to Dynamic Creative Optimization concepts, testing methodologies, or tools is considered an asset. - Curiosity about creative automation, personalization, and emerging ad tech capabilities. - Strong strategic thinking, analytical rigor, and problem-solving ability in a fast-moving environment. - Excellent communication skills, with the ability to turn complex performance data into concise, actionable recommendations. - Bachelor's degree or equivalent experience. Requirements - Position: Senior Manager, Programmatic & Paid Social - Location: Remote/Canada - Industry: Financial Services - Department: Marketing - Employment Type: Permanent/Fulltime - Salary: $95,000-$110,000 + Bonus Benefits - Remote work model - Vacation and wellness days - Extended health and dental coverage, plus virtual doctor services - Employee Assistance Program and mental health resources - Company-matching retirement savings plan - Financial support for professional development - Annual company events - Exclusive access to perks and discounts Company Description At Farber, helping people is at the heart of everything we do-and that commitment extends to our employees, clients, and partners alike. We're dedicated to building an inclusive, diverse, and equitable workplace where everyone feels valued, respected, and supported from day one. Our culture is grounded in recognition, growth, and connection. We celebrate our people through meaningful awards and recognition programs, invest in their development through training/learning academies, education reimbursement, and foster an environment of respect that is felt across the organization. Farber encourages applications from all qualified candidates who represent the diversity of Canada. If you require any accommodations throughout the recruitment process, we encourage you to contact us at careers@farbergroup.com.
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